A biography by Executives Diary Magazine
Who Is Suleman Sacranie?
Suleman Sacranie is a multi-venture entrepreneur transforming how people access healthcare, emotional support, and workforce opportunity. As the Co-founder behind The GP Service, Care Hires, EchoNest, GeneFuel, and Prime Start Holdings, he has built systems that scale with purpose. Rooted in Leicester and driven by a belief in human-centered innovation, Suleman continues to shape the future of digital health and AI with clarity, resilience, and compassion.
Where Systems Meet Humanity
The breakthrough moments in Suleman Sacranie’s career have rarely arrived during the chaos of building. They have come in silence, often while stepping back rather than pushing forward. In those pauses, he has consistently found clarity: clarity about why healthcare breaks under pressure, why founders burn out, and why technology must evolve with empathy instead of speed. For Suleman, the journey has never been about innovation for its own sake. It has been about reimagining systems that honor the people within them. His life’s work exists at the intersection of logic and emotion, scale and soul, a place where meaningful transformation becomes possible.
Leicester, Family, and the Early Language of Work
Suleman Sacranie was born and raised in Leicester, a city that shaped both his values and his worldview. He grew up above the shop his father opened the year he was born, an environment that formed his earliest understanding of work, responsibility, and community. Life followed a steady rhythm. Family lived upstairs, customers moved throughout the shop downstairs, and routines were built around the heartbeat of the business. His mother kept everything steady at home, while his father expanded the business year after year with a focus on consistency and service.
Some of Suleman’s most vivid childhood memories come from his grandfather’s shop across the street from the old Leicester City football stadium on Filbert Street. Match days filled the area with a special kind of electricity. Spending time there with his uncle, watching players arrive and fans gather, gave him an early appreciation for preparation, belief, and the power of momentum. Those moments quietly shaped his understanding of commitment and what it means to show up for something greater than yourself.
His upbringing blended structure with entrepreneurial energy. School, family routines, and extended family were one world, while the daily operations of two family-run shops formed another. Although he respected the discipline and dedication behind these businesses, Suleman felt drawn to something beyond their walls. He became curious about systems, scale, technology, and the possibility of building something that could reach far beyond a single neighborhood. Looking back, he recognizes that these early contrasts sparked the curiosity and ambition that later defined his career.
Building Ventures That Redefined Access, Care, and Connection
Suleman’s entrepreneurial journey began with a bold question. What if healthcare could be accessed with the same ease as everyday digital services while maintaining trust, regulatory rigor, and clinical quality? That question shaped The GP Service, one of the United Kingdom’s first fully regulated online healthcare platforms. Backed by private equity investors, the company built a national digital GP network and integrated with thousands of pharmacies across the country. It offered video consultations, electronic prescribing, and unprecedented accessibility that aligned with modern life.
The GP Service went on to earn distinctions such as Lloyds Bank Tech Business of the Year and Santander Tech Business of the Year and became an approved provider on the NHS Digital Framework for online consultations. In 2022, the company was acquired by Kanabo Group PLC in a fourteen million pound transaction. The acquisition marked a milestone in regulated digital health innovation and highlighted the platform’s impact on patient access.
Following the acquisition, Suleman joined Kanabo as Managing Director to help scale its global telemedicine and digital health strategy. His work led to the creation of Treat It, one of the United Kingdom’s first compliant medical cannabis telemedicine services. He oversaw regulatory approvals, NHS Spine integration, governance structures, and product development across teams in the United Kingdom, Israel, and Sri Lanka. This positioned Kanabo as a first mover in regulated digital prescribing and remote treatment and deepened Suleman’s understanding of how technology and compliance must evolve together in healthcare.
Gene Fuel is Suleman’s newest venture in the precision-health and longevity space. Led by Dr Zahra Jivraj, the company combines biomarker testing, clinical insight, and personalised supplementation to help individuals optimise energy, performance, and long-term wellbeing. Built on rigorous science and designed for everyday accessibility, Gene Fuel reflects Suleman’s belief that the future of health lies in prevention, personalisation, and empowering people to take control of their own biology.
Entrepreneurial Journey
His entrepreneurial drive expanded through Prime Start Holdings, the investment and venture-building platform he founded to connect his work across digital health, AI, human performance, and longevity. Prime Start supports ventures addressing critical challenges in care access, workforce transformation, emotional wellbeing, and precision health. Through this ecosystem, Suleman collaborates with clinicians, engineers, investors, and founders who believe in building systems that create measurable impact.
Care Hires, one of Prime Start’s flagship ventures, modernizes workforce management for the social care sector. The platform streamlines staffing, automates compliance, improves billing transparency, and connects care providers with a network of more than twenty two thousand care workers across twelve hundred organizations. To date, Care Hires has delivered more than thirty one million pounds in cost savings to the sector. Its culture is rooted in values such as enthusiasm, consistency, integrity, heartfelt service, and innovation. These values reflect Suleman’s belief that meaningful technology must be built by teams who deeply understand the human challenges behind the system.
EchoNest, his most personal venture, emerged from his own experience navigating the emotional weight of entrepreneurship. EchoNest is an AI therapy platform built with clinical expertise and powered by conversational intelligence. It creates space for people to reflect, process, and understand themselves. Suleman explains its purpose through a moment many people recognize. “EchoNest was created for the moment when you reach for your phone, scroll through your contacts, and realize you don’t know who to talk to.” The platform blends technology and psychology to offer support that feels human rather than transactional. For Suleman, EchoNest is both a mission and a product, rooted in empathy and designed for a world that often moves faster than the people navigating it.
Across every venture, Suleman’s guiding principle remains constant. “You win through people.” He believes that while technology accelerates progress, it is people with the right mindset, hunger, and values who turn ideas into reality.
A Mission That Connects Care, People, and Possibility
Suleman is part of a generation of entrepreneurs reshaping what care and connection look like. His work spans digital health, social care, performance and longevity, and emotional wellbeing, yet the mission remains consistent across all of it. He builds systems that make access, quality, and opportunity scalable. His approach blends innovation with empathy and is shaped by the realities of regulated industries where every decision carries enduring consequences.
He often reflects on a line shared by a fellow founder. “You’ve got to be made of strong stuff.” Suleman understands the emotional truth behind those words. Healthcare does not simply challenge leaders strategically. It tests their resilience, their patience, and their capacity for compassion.
Through Prime Start’s podcast, Inside the Founder’s Mind, Suleman amplifies the stories of other entrepreneurs, focusing on the emotional dimension of their journeys. He believes the lived experiences behind leadership deserve as much attention as growth metrics or operational strategy. His platform highlights the people behind the progress, not just the outcomes.
Suleman’s work has been recognized through awards such as Young Entrepreneur of the Year, Young Director of the Year, and multiple innovation accolades across the digital health sector. Yet he views these honors not as endpoints but as affirmations of the perseverance and collaboration behind every achievement.
Vision for the Future: Building Forward With Purpose
Suleman continues to build toward a future where care is more accessible, work is more efficient, wellness is more personalized, and innovation is guided by empathy. He often returns to a reminder that has shaped his mindset through many stages of growth. “You didn’t come this far to only come this far.” For him, progress is not an ending. It is an evolution.
He believes the next generation of leaders will operate across borders, industries, and disciplines. Suleman appreciates the human tone of Executives Diary Magazine and encourages the publication to continue elevating global perspectives, as he believes the future of entrepreneurship is increasingly international. His next chapters involve deepening his work across health, artificial intelligence, and human performance and continuing to support founders who are committed to building systems that matter.
Editorial Note
Suleman Sacranie’s journey is a story of transformation shaped by purpose, clarity, and empathy. From childhood in Leicester to leading ventures that redefine healthcare, staffing, and emotional wellbeing, his path reflects a rare blend of resilience and vision. His life and work remind us that leadership is not only about the systems we build or the scale we achieve. It is also about the soul we bring to the process. As Suleman often reflects, “Progress does not end. It evolves.” His story stands as an invitation to leaders everywhere to build with intention, humanity, and courage.
