Rising in Alignment: The Transformational Journey of Latheffa Moosa

Who is Latheffa Moosa?

Latheffa Moosa is a dynamic entrepreneur, leadership and business strategy expert, and transformational coach whose career spans more than two decades across executive support, business operations, and personal development. As the founder of LLMA Consulting, she empowers individuals and organizations through a blend of strategic clarity, compassionate leadership, and holistic alignment practices. Known for her resilience, intuitive guidance, and results-driven approach, Latheffa brings together her experience as an executive assistant, board member, trainer, Reiki practitioner, and public speaker to inspire growth, elevate performance, and help others step into their highest potential..

There comes a moment in every leader’s journey when the path forward is no longer shaped by circumstance, but by conviction. For Latheffa Moosa, that moment arrived not in the comfort of clarity, but in the disruption of transformation. She discovered what many leaders take years to learn, that growth rarely comes from ease.

As she often reflects, “Transformation doesn’t happen in comfort. It happens when you decide to respond differently to the storms you’ve seen before.”

That understanding would become the catalyst for the next chapter of her life, one defined by purpose, resilience, and a powerful realignment with the woman she was called to become. Latheffa’s story is not only about rising; it is about rising intentionally, spiritually, and strategically. She credits this chapter of realignment to one truth: placing God first in every decision, every transition, and every step toward becoming who she was called to be.

Latheffa’s earliest lessons in leadership began at home. Raised by a single mother, she witnessed firsthand what strength looks like in motion, unwavering, dignified, and anchored in faith. Those formative experiences shaped her understanding of responsibility and ignited a deep desire to support others in navigating their own journeys.

As she grew, so did her awareness of the human spirit, its pain, its potential, and its ability to transform. Her own process of healing and self-discovery revealed not only her personal strength but also her calling. She recognized that people weren’t simply seeking success; they were seeking clarity, direction, and sometimes, permission to rise. This realization planted the seeds for the work she would eventually become known for: helping others unlock their gifts and walk boldly toward the future they desire.

Alongside her personal growth, Latheffa pursued professional and academic development, earning credentials in business management, cost and management accounting, and multiple certifications spanning leadership, philosophy, coaching, and energy healing. These dual paths — strategic and spiritual, would later become her signature approach to development and leadership.

Latheffa’s professional path spans more than two decades and crosses several industries, each adding a new dimension to her leadership style.

She began her career in financial and credit management, mastering analytical thinking, risk mitigation, and operational discipline, skills that would form a strong foundation for future leadership roles. Her work across organizations like Impro Technologies, Mandarin Oriental, and Canary Wharf Group in the United Kingdom positioned her early on as a dependable, detail-oriented, and highly capable administrator.

Her return to South Africa marked the beginning of a meaningful ascent. Over the years, she held prominent roles as a senior credit controller, executive personal assistant, office manager, and eventually executive assistant to high-level leaders in education, healthcare, and corporate environments. At Regenesys Business School, she managed complex administrative operations, supported global executive teams, and led a staff complement of 23 people, demonstrating her natural ability to guide, influence, and inspire performance.

At SACTWU Worker Health Programme, she served as a trusted partner to senior executives, strengthening stakeholder engagement and advancing strategic initiatives across the organization. Her leadership presence only expanded with each role.

Today, as Executive Assistant to the Head of Branch Network at Medscheme Holdings, Latheffa oversees operations spanning 21 branches. Her responsibilities extend across financial oversight, reporting, cost allocation, budget management, procurement, and executive coordination, a testament to her ability to manage complexity with grace, accuracy, and strategic insight.

But her career evolution didn’t stop there.

In 2025, Latheffa stepped fully into her entrepreneurial calling with the creation of LLMA Consulting, a human-centered consulting firm rooted in empowerment, clarity, and alignment. The business was founded on a simple yet profound belief:

People deserve access to opportunities that can transform their lives, families, and futures.

Her work is grounded in the understanding that many individuals are not held back by a lack of ambition, but by a lack of guidance and support. Through LLMA Consulting, Latheffa offers strategic direction, business and leadership training, relocation support, and personal transformation tools that help clients rebuild and elevate their lives.

She blends business strategy with intuitive leadership, merging the worlds of spirit and structure in a way that brings out the best in those she serves. Her role as a life coach, trainer, and speaker positions her as a beacon of clarity for clients seeking breakthroughs and aligned decision-making. In addition to leading LLMA Consulting, she has also expanded her influence globall, partnering with one of Dubai’s largest real estate brokerages, Omnis Properties, to bring Dubai opportunities to clients worldwide. She further extends her international reach through her work as an intermediary with one of Pakistan’s largest rice merchants, helping bring major cross-border trade deals to life.

Her philosophy is reflected in her words:
“In a world that moves quickly, it’s the quiet moments that shape us the most.”

Latheffa’s impact extends beyond business, it is deeply human.

Her leadership style, shaped by years of experience and a lifelong journey of self-awareness, is grounded in four core values: integrity, accountability, curiosity, and heart. She believes leadership is transformational, not transactional, and she demonstrates this through every interaction, whether leading teams, coaching individuals, or managing complex operations.

As a board member of the Mariann Coordinating Committee since 2020, she contributes to community development, governance, financial oversight, and strategic decision-making. Her work supports long-term sustainability initiatives, advocacy efforts, and programs designed to uplift underserved communities.

Her commitment to holistic alignment is equally central to her identity. From Reiki and yoga to meditation and reflective writing, Latheffa practices what she teaches, that energy, intention, and self-awareness shape the life we attract.

She reminds others that “Your energy speaks louder than words. What you radiate shapes the connections you attract.”

This fusion of strategy, spirituality, and service is what makes Latheffa’s leadership truly distinctive.

Latheffa’s vision is clear, bold, and deeply rooted in purpose.

Professionally, she is committed to building LLMA Consulting into a global platform that opens doors for individuals seeking new beginnings, whether personally, professionally, or geographically. She aims to expand her reach through leadership development programs, strategic consulting, and transformational coaching.

Personally, her legacy is centered on faith, family, and generational empowerment. She wants her children to witness the journey of a woman who rose with courage, turned adversity into wisdom, and pursued her calling with unwavering commitment.

Ultimately, Latheffa’s mission is simple yet powerful:
to inspire people to believe again, in their worth, in their calling, and in the possibilities available when they choose alignment over fear. More than anything, she hopes her journey reflects her commitment to putting God first and trusting His purpose for her life.

Latheffa Moosa’s story is a reminder that leadership is not defined by titles, but by truth. Her journey, from resilience forged in childhood to strategic leadership in global organizations, to the founding of her own consulting firm, illustrates the power of intentional growth and spiritual alignment.

For leaders, professionals, and individuals seeking clarity or transformation, her message is clear:
Growth begins the moment you choose to rise, not despite the storm, but because of it.

As Latheffa continues to build her legacy, she invites others to do the same. To reflect, to realign, and to step boldly into the life they were created for. Her journey is not just one of success, but of significance, and it calls each of us to ask: What would my life look like if I led with purpose, courage, and alignment?

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