who is who
Who is Sheena Eizmendiz
Sheena Eizmendiz is the CEO and Founder of The WellBiz, a renowned resilience champion, strategist, and leadership expert empowering global organizations through emotional intelligence, cultural inclusion, and human-centered growth.
Redefining Leadership Through the Power of Resilience
In a business world where complexity often outpaces clarity, Sheena Eizmendiz stands as a rare kind of leader—one who bridges the gap between human-centered leadership and executive excellence. As the CEO and Founder of The WellBiz, Sheena has redefined how organizations approach leadership development, embedding neuroscience, organizational psychology, and resilience at the heart of sustainable growth.
The Roots of Resilience
Before founding The WellBiz, Sheena’s professional curiosity revolved around one powerful question: How do people overcome?
This driving inquiry led her to study Positive Psychology at Florida International University and pursue specialized certifications in Neuro-Linguistic Programming (NLP), Hypnotherapy, and Psychological Safety at Johns Hopkins University.
In 1999, she established Mind Therapy Group, where she served as a Clinical Hypnotherapist and Coach, helping individuals rebuild their lives after trauma, addiction, and burnout. These formative experiences became her living laboratory—an exploration of the psychology of resilience.
As Sheena reflects, “Helping people identify the root of their challenges taught me how leadership truly works—because both require trust, empathy, and the courage to look within.”
One of her former clients, Ralph Duran, a General Manager who trained under her, described Sheena as “an inspirational speaker and coach whose insight into the human mind creates transformation that lasts.”
Those early years laid the foundation for what would later become her global mission: empowering leaders to rise by first realigning the human systems within themselves and their teams.
The WellBiz and the Evolution of Leadership
In 2015, Sheena transformed her purpose into a platform by founding The WellBiz, a boutique consulting firm specializing in organizational development, leadership design, and wellness integration.
Headquartered in Miami, Florida, The WellBiz has evolved into a certified woman- and minority-owned enterprise, serving a prestigious roster of clients including Bupa Global, USI Insurance, and Goodwill Industries.
Her methodology is anchored in a simple but powerful truth: people drive performance.
In one of her most shared LinkedIn reflections, she wrote, “You can’t solve what you don’t understand.” She went on to recount how her firm helped a global hotel chain reduce employee turnover by 27% in six months through empathetic listening, strengths-based leadership, and psychological safety initiatives.
Her clients consistently describe her approach as transformational. Karla Faundez, President and Fractional HR Leader, shared, “Sheena’s passion for growth and her ability to design relevant, actionable training techniques are outstanding. Her programs inspire both individuals and organizations to evolve.”
Through Sheena’s leadership, The WellBiz has become synonymous with cultural competency, strategic transformation, and sustainable growth. Her team of coaches, facilitators, and strategists embodies her core philosophy—that leadership must serve both people and purpose.
The Human Side of Business
For Sheena, leadership transcends professional metrics—it’s deeply human. Her leadership philosophy centers on psychological safety, emotional intelligence, and empathy as the new cornerstones of organizational success.
She encourages organizations to view wellness not as an expense, but as a performance strategy. Under her guidance, The WellBiz has spearheaded transformative DEI (Diversity, Equity & Inclusion) initiatives, helping companies cultivate inclusive, equitable, and high-trust cultures.
As Sheena emphasizes, “Creating inclusive, equitable workplaces isn’t just good business—it’s the right thing to do.”
Her unwavering commitment to purpose-driven leadership has earned her numerous accolades, including:
- Female Founder of the Year – The Women’s Business
- Amplify Voices Award – United Latinas
- Sunshine Award for DEI Champion – South Florida Hispanic Chamber of Commerce
- Enterprise Award for Fast-Growing Company (2023 & 2025) – BoldHaus
Her peers attest to her transformative influence:
Kadie Black, CEO of Voices for Children, shared, “Voices for Children is proud to have worked with Sheena Eizmendiz and her team at The WellBiz to strengthen our professional development initiatives. Their tailored trainings revitalized our workforce.”
Maria Molina, VP of People and Culture at Coastal Construction, added, “What sets Sheena apart is her ability to think creatively and find resourceful solutions that truly fit our organization.”
From executive coaching programs to immersive wellness retreats, Sheena has crafted a new leadership playbook—one that replaces pressure with purpose and performance with presence.
Vision for the Future: Leading with Humanity and Innovation
Looking ahead, Sheena envisions The WellBiz as a bridge between AI-driven intelligence and human-centered leadership. Her mission is clear: to help organizations adapt intelligently while never losing sight of empathy, connection, and humanity.
Her thought leadership extends through speaking engagements and media appearances across Channel 7, Telemundo, Univision, Power 96, and various leading podcasts.
Recently featured on Access Your Leadership with Hakim Lakhdar, she reflected:
“Courage isn’t the absence of fear—it’s the decision to act despite it. Leadership isn’t about managing performance; it’s about creating environments where people can breathe, belong, and become.”
Her bestselling book, Path of Emergence: From Loss to Triumph, continues to inspire readers worldwide to rise through adversity. Meanwhile, The WellBiz’s programs are redefining resilience as a core competency in modern corporate ecosystems.
Anadel Alberti, CEO of Audaciously Authentic, captures Sheena’s impact best:
“Sheena doesn’t just teach leadership—she embodies it. Her programs are not lectures; they’re experiences that shift how people lead and how organizations live.”
A Life Rooted in Resilience
Sheena Eizmendiz’s story is not one of overnight success but of sustained purpose. Through her unwavering commitment to authenticity, growth, and compassion, she has become a trusted architect of resilient leadership—helping executives, teams, and organizations rediscover the strength in vulnerability and the wisdom in wellbeing.
In an era defined by uncertainty, her message resonates more than ever:
“Lead with authenticity, and your impact will be limitless.”
Her journey stands as a living testament to the idea that resilience isn’t merely the ability to recover—it’s the power to reinvent.
Learn more about her remarkable path and ongoing work at website
