Who is Who
Guglielmo Della Porta is a seasoned communication and public relations professional with forty years of experience across major Italian agencies and media groups. As a Partner at Brainscapital s.r.l., he specializes in business development, strategic advisory, and executive relations, bringing thoughtful leadership and long-term vision to complex entrepreneurial projects.
A Journey Defined by Dedication and Influence
There are careers built on opportunity and others shaped by a lifetime of intention. For Guglielmo Della Porta, the path through advertising, communication, and public relations emerged from a deep respect for authenticity and the values that guide meaningful work. His appreciation for integrity often shows in the way he reflects on figures who embody loyalty and character. In one of his personal notes, he wrote about an admired athlete: “A champion of yesteryear, the best ever.” That sentiment mirrors the qualities he has brought into his own professional life. Commitment, substance, and consistency have been at the core of every role he has held.
Today, Guglielmo stands as a seasoned professional with four decades of experience and a reputation built on trust, leadership, and strategic insight. His journey continues at Brainscapital s.r.l., where he serves as Partner and contributes to the company’s advisory and development initiatives.
Foundation: Education and Early Influences
Guglielmo’s formal path began at the Collegio S. Giuseppe, where he earned his scientific diploma, followed by a Law degree from the Università degli Studi di Torino. His legal studies refined his analytical abilities and his understanding of organizational structures, strengths that would later prove valuable across diverse communication and business environments.
These early academic experiences set the tone for his professional mindset. They taught him not only to manage complexity but also to approach challenges with clarity and a long-term perspective.
Ascent: Building Leadership Across Major Communication Institutions
Guglielmo’s career took shape through a series of influential roles within leading Italian communication and media organizations. Each step demonstrated his ability to navigate sophisticated markets and guide teams with both strategic focus and relational sensitivity.
Publitalia ’80
During thirteen years at Publitalia ’80, he progressed to the position of Division Deputy Director. This long tenure allowed him to master the dynamics of media relations, advertising markets, and large-scale commercial structures. His work supported major national communication strategies and strengthened his standing as an emerging leader in the industry.
Carré Noir Italia, Publicis Group
He later served as Client Director and New Business Director for Carré Noir Italia. Here, he combined creativity with strategic acumen, driving growth and helping shape the agency’s competitive positioning in Italy and beyond. The experience broadened his exposure to international thinking and reinforced his commitment to innovation.
Glebb & Metzger and Spin-To
Guglielmo went on to hold two significant leadership roles as Partner and CEO, first at Glebb & Metzger and then at Spin-To. Over more than eighteen years combined, he led teams, guided client relationships, and fostered an environment that encouraged collaboration and forward thinking. Both positions allowed him to strengthen his expertise in public relations, communication, and business development.
In leadership, he values presence and influence. His admiration for impactful figures is reflected in another personal note: “The great Mourinho does not even need to be defended. An unparalleled charisma.” This appreciation for decisive leadership is mirrored in how he mentors, guides, and inspires teams.
Brainscapital s.r.l.
Since 2018, Guglielmo has been a Partner at Brainscapital s.r.l., a firm specializing in management advisory, entrepreneurial development, and support for complex projects. His role focuses on business development, executive relations, and strategic guidance. From supporting established organizations to advising start-ups, he brings both experience and thoughtful leadership to every engagement.
Impact: Contributions That Shape Organizations and People
Across his career, Guglielmo has consistently contributed to strengthening brands, elevating communication strategies, and cultivating meaningful networks. His work reflects an ability to navigate evolving markets while maintaining a human-centered approach to business relationships.
One of the distinguishing traits of his professional presence is his ability to connect values, vision, and communication in ways that resonate. Whether guiding an executive team, articulating a communication strategy, or supporting complex entrepreneurial initiatives, his approach remains grounded, precise, and deeply relational.
Beyond his professional commitments, he is a founding member of Gli Scarabei, the supporters’ association for the Museo Egizio in Turin. This reflects his broader commitment to culture, history, and community enrichment.
Vision for the Future
Guglielmo continues to focus on supporting companies in growth, transformation, and innovation. His future path remains anchored in the principles that have defined his career: strategic clarity, respect for people, and a belief in the long-term value of thoughtful communication.
He approaches each new opportunity with the same spirit he recognizes in those he admires: character, commitment, and depth. These qualities will continue to guide his contributions at Brainscapital and across the broader communication landscape.
Editorial Note
Guglielmo Della Porta stands as an influential figure in the world of communication, known for his experience, strategic judgment, and genuine leadership style. From advertising to public relations and executive advisory, his journey highlights a remarkable career shaped by dedication and insight. Readers can take inspiration from his steady path, his respect for values, and his commitment to cultivating meaningful relationships in a fast-evolving industry.
