Who is Who
Alex Draper is the Founder and CEO of DX Learning and creator of the CARE to Win® framework. A leading voice in people-first leadership, he helps executives transform culture into a competitive advantage, emphasizing clarity, trust, and empathy as the foundations of sustainable organizational success worldwide.
Champion of Progressive Leadership and Workplace Transformation
In a world where corporate hierarchies often overshadow humanity, Alex Draper stands as a reminder that leadership begins and ends with people. As the Founder and CEO of DX Learning and the creator of the globally recognized CARE to Win® framework, Alex has made it his life’s mission to turn culture into a competitive advantage and leadership into an economic driver. For him, leadership is not about authority but about authenticity. It is about seeing people not positions and shaping organizations where trust, clarity, and empathy define success.
The Foundation: Early Curiosity and the Roots of Leadership
Alex’s journey began far from the executive boardrooms of Chicago. Educated at Shrewsbury School and the University of the West of England, where he earned his BA (Hons) in Geography, he developed an early curiosity about human systems and organizational behavior. These formative years planted the seeds for a lifelong fascination with how people interact, learn, and grow within professional environments.
His early career with ProfitAbility Business Simulations was more than a professional stepping stone it was a transformative chapter. Over the course of nearly 13 years, Alex evolved from Business Development Manager to Vice President for North America, leading the company’s expansion across continents. His creation of “Magnetic Leadership,” one of the firm’s most successful programs, revealed a natural instinct for designing experiences that help leaders see themselves more clearly and grow through self-awareness.
Even then, his colleagues and clients saw something different in him. “Alex has been a tremendous, well-trusted partner to our company,” recalled Rich Armstrong, Senior Coach at The Great Game of Business. “He knows how to get things done with quality and a sense of urgency.” This trust and follow-through would become defining traits in Alex’s leadership story.
The Ascent: Founding DX Learning and Humanizing Leadership
In 2015, driven by a conviction that leadership development had to evolve, Alex founded DX Learning short for Ducibus eXperientia, Latin for “leadership experience.” His goal was bold yet simple: to humanize the workplace. “Culture is a mirror of leadership,” Alex often says, a belief that now guides every program his team delivers.
Through DX Learning, Alex helps leaders confront the unseen truths shaping their organizations. He and his team uncover the behavioral and cultural patterns that drive or derail trust, performance, and retention. What sets his approach apart is the blending of behavioral science with experiential learning, allowing leaders not just to understand new concepts but to live them in action.
From Fortune 500 companies like Allegis Group, CAT, Discover Financial, and Takeda to fast-growing innovators like Fairlife and Fullscript, DX Learning partners with organizations ready to transform culture from the inside out. Under Alex’s leadership, the company’s reach now spans across the U.S., UK, Hungary, and Turkey, amplifying its global footprint.
His signature framework, CARE to Win®, reflects the four essential dimensions of people-first leadership: Clarity, Autonomy, Relationships, and Equity. “CARE isn’t about being nice,” Alex explains. “It’s about building habits that make performance personal, scalable, and sustainable.”
In his widely followed posts, Alex often highlights clarity as the cornerstone of high-performing teams: “When everything is a priority, nothing really is. Lack of clarity creates stress and confusion. But when people know what truly matters, they show up with purpose.” His words, drawn from experience, resonate with leaders seeking to align strategy and humanity.
The Impact: Turning Culture into a Competitive Edge
Over the past decade, Alex has become one of the most respected voices in organizational leadership. As a Forbes Coaches Council contributor, he shares insights that blend evidence-based psychology with practical wisdom. His thought leadership consistently emphasizes one truth: psychological safety is the bedrock of performance.
His impact extends beyond business consulting. Alex’s programs have transformed over 60,000 leaders worldwide, equipping them with the self-awareness and emotional intelligence needed to cultivate trust-driven cultures. His presence as a keynote speaker has inspired audiences globally, while his recent book, CARE to Win, serves as both a professional guide and a deeply personal message to his children urging future generations to lead with empathy, courage, and humanity.
As Hasan Mian, a healthtech entrepreneur, once wrote, “Working with Alex was an inspiring experience. His drive to transform workforce culture is genuinely motivating. He’s always ready to embrace new ideas, which makes him a standout leader.” Such reflections capture the essence of Alex’s influence not just as a business leader but as a force for good in redefining what leadership means.
Vision for the Future: Redefining the World of Work
Alex’s vision for the future is both ambitious and deeply personal. He believes the future of business success will be defined by how well organizations care for their people. Through DX Learning, he aims to continue building psychologically safe, people-first workplaces where leaders send their teams home less stressed and more fulfilled than when they arrived.
As he often says, “Your customer satisfaction will never sustainably exceed your employee satisfaction.” His message is clear: in the evolving landscape of work, culture and leadership are no longer HR concerns they are strategic imperatives.
And in a time when companies grapple with burnout, turnover, and disengagement, Alex’s leadership philosophy offers a hopeful alternative. He envisions a workplace where leaders listen more than they instruct, where humility fuels progress, and where success is measured not just in profits but in the positive human experiences created along the way.
Editorial Note
Alex Draper’s journey is more than a story of entrepreneurship it’s a testament to what happens when purpose and leadership intersect. Through his pioneering work at DX Learning and the transformative CARE to Win® philosophy, he is shaping a generation of leaders who understand that empathy, clarity, and courage are the true currencies of sustainable success.
“Transforming teams. Elevating leaders. Driving performance.” For Alex Draper, these aren’t just taglines—they are the daily commitments of a leader determined to make work truly work for people.
