From the Diary Of

David Lavenda

What I Do:
I help early stage technology companies 'do it right the first time' - get to market quickly and successfully by pragmatically applying Lean Startup principles - from strategy through full execution. I work with companies to define a minimum value product (MVP), solicit customer feedback, measure the results, and then develop a messaging platform and initial marketing content like presentations, data sheets, and ebooks.

Who I Work With:
I offer comprehensive results-driven solutions for B2B technology companies across a wide variety of markets, including cybersecurity, enterprise software, network design, data communications, IT, fintech, and collaboration/teamwork.

Why Me:
Proven experience - a veteran of 8 startups, which means:
• I learned what works and what doesn't
• I concentrate on results, bringing the 'right' product to market in the most efficient manner possible
• Hands-on approach - I help do the work, not just consult
• American-born, with extensive marketing experience in North America and Europe. I speak the language of your customers
• Rich scientific and technical background, so I understand the subject matter. This allows me to translate complex ideas to winning value propositions

Read More

Similar Diaries


SVP Sales and Marketing beer Division at
Mexcor International Wine and Spirits


Author of “Ubertrends” | Innovation Crusader | Speaker | Adjunct Professor at
Ubercool Innovation LLC


International Trade expert specialised in Logistics & Supply Chain at
Shipping and Air Freight, Project Cargo, Control Temperature, Customs and Compliance


Founder & CEO at
Park Market & Refillery