Meet Georgia Jasmin
In a generation where women are launching businesses faster than ever, Georgia Jasmin is redefining how they scale and, more importantly, why. Based in Hale, Cheshire, Georgia is the founder of BARE Skincare, Fierce Females Club, and Georgia Jasmin Consultancy, a multi-award-winning business consultancy firm supporting women to build profitable, sustainable, and strategically sound businesses without burnout or guesswork. An entrepreneur, strategist, and women’s empowerment advocate, Georgia operates at the intersection of commercial clarity and personal conviction.
Her work is grounded in structure, discipline, and execution, helping founders move from vision to reality with confidence. Recognised across major media including Vanity Fair, British GQ, Vogue, Yahoo Finance, and BBC Radio, Georgia has become a trusted voice for modern entrepreneurship rooted in both impact and results. Her mission is clear: to show women that success doesn’t require self-sacrifice, it requires strategy.
The Discipline Behind the Vision
Before Georgia Jasmin became known for building award-winning brands, scaling women-led businesses, and redefining what strategic leadership looks like in modern entrepreneurship, her foundation was shaped by discipline long before boardrooms and balance sheets entered the picture. Born and raised in Manchester, England, Georgia grew up immersed in dance. What began as an extracurricular activity quickly evolved into a professional pursuit, one that demanded precision, consistency, resilience, and an ability to perform under scrutiny. Rejection was routine. Progress was earned. Results were never accidental.
Those years left a permanent imprint on how Georgia approaches business. Dance taught her how to show up before confidence arrives, how to master fundamentals before seeking scale, and how consistency often unglamorous and unseen is what separates ambition from achievement. It is a mindset that still defines her leadership today.
As she often reflects, “Where you start is not where you end.” For Georgia, that belief is not motivational, it is strategic.
Foundation: Early Lessons That Shaped a Leader
Georgia’s first experience of the working world came not in a corporate office, but at a Pizza Hut located beside Manchester United’s football ground. The environment was fast-paced and demanding, requiring quick thinking, adaptability, and composure under pressure. But the most valuable lesson came from how customers responded to effort.
Going above and beyond consistently resulted in something she still teaches her clients today: ROK over ROI, Return on Kindness.
The extra care, attentiveness, and human connection often translated into loyalty, trust, and generosity. It was an early lesson in value creation, one not measured purely in numbers, but in reputation and relationships. That principle would later underpin Georgia’s leadership philosophy across all her ventures.
A Defining Shift: From Survival to Strategy
Before becoming a recognised entrepreneur and consultant, Georgia faced periods of significant personal and financial adversity. Unemployment, debt, and instability were not abstract concepts, they were lived experiences. What changed the trajectory of her life was not luck, but a deliberate decision to rebuild through clarity, discipline, and strategic thinking.
This turning point marked the beginning of her entrepreneurial ascent. Rather than chasing quick wins, Georgia focused on fundamentals: positioning, systems, mindset, and execution. That commitment laid the groundwork for what would become three scalable, multi-six-figure businesses.
Redefining Clean Beauty: The Rise of BARE
In 2020, Georgia launched BARE Skincare with a bold, countercultural premise: simplify beauty. At a time when beauty shelves were crowded with complex formulations and long ingredient lists, BARE introduced skin and hair care products made with just five ingredients, challenging long-standing industry norms and consumer expectations. The brand’s clarity resonated. Under Georgia’s leadership, BARE earned two Global Vegan Awards and received widespread media recognition across international platforms.
More than commercial success, the brand became proof of concept: transparency, integrity, and commercial performance can coexistand scale. BARE was not just a product brand. It was a statement about leadership, restraint, and intentionality.
Expanding the Mission: Empowerment Beyond Products
As BARE grew, so did Georgia’s visibility and with it, her sense of responsibility. She began to notice a recurring pattern among women founders: ambition without clarity, talent without structure, and passion without strategy.
In response, Georgia founded the Fierce Females Club, a community built to connect, inspire, and elevate women in business, entrepreneurship, and leadership.
Through empowerment events across the UK, the club brings ambitious women together to collaborate, share knowledge, and grow collectively. The focus is not surface-level motivation. It is momentum, accountability, and shared progress, reflecting Georgia’s belief that women scale faster when they stop building alone.
Georgia Jasmin Consultancy: Strategy That Builds Legacy
In October 2023, Georgia formalised her strategic expertise through Georgia Jasmin Consultancy, now recognised as an award-winning business consultancy firm based in Hale, Cheshire. Built around a distinctive 360° approach, the consultancy supports founders through business development, branding, marketing, operations, and execution. From early-stage entrepreneurs to established six- and seven-figure business owners, Georgia works not as a cheerleader but as a strategic partner.
Her services range from high-touch 1:1 coaching and consultancy to in-person consultancy days and full-scale brand builds. What sets the consultancy apart is clarity of positioning.
As Georgia is clear to articulate: coaching provides direction; consultancy delivers decisions. Her work is designed for founders who don’t need motivation, they need strategy.
Impact: Measured in Transformation, Not Hype
Georgia’s credibility is grounded in lived experience. Before building multiple six-figure businesses, she faced crippling debt, unemployment, and financial instability. The transformation that followed was not driven by shortcuts, but by strategy, discipline, and self-belief. Today, she has successfully scaled three businesses, generating multi six figures annually. More importantly, she helps her clients do the same. The clearest measure of her work lies in the transformations of those she supports
As one Client: “Working with GJC has been a dream. Georgia is the most positive, inspiring and motivating coach. Professionally, she is extremely knowledgeable, she knows exactly what you need to do to reach your goals.”
Georgia’s influence has also earned her nominations at the Northern Power Woman 2025 Awards, including Mentor of the Year, Empowerment Champion, and Entrepreneur of the Year. She has been featured on BBC Radio and across global media platforms, cementing her position as a respected voice in modern entrepreneurship.
Philosophy: The Principles That Guide Purposeful Growth
One of Georgia’s most quoted principles is deceptively simple: “Dress how you want to be addressed.” Rooted in the psychology of enclothed cognition, the belief reflects her broader philosophy, how leaders show up daily directly impacts confidence, decision-making, and perception. It is not about image; it is about intentionality. That same mindset applies across her work: positioning, pricing, boundaries, and execution are not aesthetic choices, they are strategic ones.
At the core of Georgia’s approach is a long-term view of progress. As she often says, “Out of small acorns grow big oak trees. Play the game well with the cards you’ve been dealt. Where you start is not where you end.”
Each chapter of her journey, from dance studios to fast-paced service work, from launching a skincare brand to building communities and advising founders reflects a willingness to learn, adapt, and evolve.
Vision for the Future: Building Legacy Brands
Looking ahead, Georgia’s focus remains consistent: helping founders build businesses that outgrow their dependence on hustle. Through her consultancy, she continues to refine scalable models that allow brands to run beyond social media, beyond the founder’s constant presence, and beyond short-term trends.
Her vision is to normalize strategic thinking among women-led businesses, where confidence is backed by structure, and ambition is matched with execution. Whether through high-level consultancy, immersive in-person strategy days, or full brand transformations, Georgia is committed to helping entrepreneurs build legacies, not just launches.
Empowering Lessons from the Path of Georgia Jasmin
- “Discipline beats motivation every time.”
- “Out of small acorns grow big oak trees. Play the game well with the cards you’ve been dealt.”
- “Where you start is not where you end.” Starting points do not define endings.
Editorial Note: A Call to Action
Georgia Jasmin’s story is not one of overnight success. It is a study in discipline, strategic thinking, and self-belief applied consistently over time. For founders ready to move beyond guesswork and build with intention, her message is unmistakable: You don’t need more motivation. You need direction, and the future belongs to those willing to execute it.
