Meet Amariah Murdock
In a business culture that often glorifies exhaustion, Amariah Murdock is quietly leading a different movement, one rooted in ease, intention, and sustainable success. Based in St. George, Utah, Amariah is the founder and CEO of INFINITEXEC, an executive operations and support agency designed for overwhelmed, high-achieving business owners who are ready to grow without burning out. Amariah helps founders build calm, clear businesses that actually feel good to run. Through a blend of clarity coaching, system design, and high-level executive support, she guides leaders back into alignment with their time, energy, and vision.
Her work challenges one of the most entrenched assumptions in entrepreneurship: that success must come at the expense of peace. In addition to leading INFINITEXEC, Amariah is the host of the Mompreneurs Making Moves, where she spotlights ambitious mothers navigating business, family, and personal growth. Across her platforms, her message is consistent and quietly revolutionary that entrepreneurship doesn’t have to be hard to be effective.
The Quiet Moment That Changed Everything
At six years old, Amariah Murdock lay awake in her childhood bedroom in Texas, overwhelmed by a feeling she couldn’t yet explain. When her mother rushed in to ask what was wrong, Amariah answered through tears: she wanted to start her own business. It was an unlikely confession for a child, yet it revealed a truth that would take two decades to fully resurface; an instinct to build, lead, and create something of her own.
That early spark dimmed for a time as life took shape through school, expectations, and responsibility. But it never disappeared. Years later, after pushing herself to the brink in a career she once believed would be her forever path, Amariah would return to that childhood clarity, this time with conviction, experience, and a mission that now defines her work: entrepreneurship does not have to cost you your peace.
Foundation: Texas Roots, Education, and an Early Sense of Purpose
Born and raised in Texas, Amariah grew up in an environment that valued hard work, connection, and kindness.
One of the most formative influences in her life was not a formal lesson, but a pattern she noticed early on, how profoundly kindness could alter someone’s trajectory.
She carried that observation with her, promising herself that as she grew, she would be intentional about extending the same grace she received.Academically, she pursued a multidisciplinary foundation blending creativity and human understanding. At Angelo State University, she earned a Bachelor of Arts in Design and Visual Communications, a Bachelor of Science in Psychology, and a Master of Arts in Administrative Leadership. This unique combinationd; design thinking, behavioral insight, and organizational leadership would later become central to how she supports founders today.
The Breaking Point: When the Path No Longer Fit
Amariah began her professional life as a first grade teacher in Texas, a role that demanded patience, empathy, and constant adaptability. Teaching was more than a job. It was a commitment to shaping young minds while managing emotional, academic, and behavioral needs all at once. She poured herself into the classroom, often working seventy hour weeks as schools struggled to close learning gaps following the pandemic. Over time, the pressure took a toll. What began as dedication slowly turned into exhaustion and anxiety.
Amariah reached a moment of clarity that would change the direction of her life. She realized she could not continue on a path that required her to sacrifice her mental health to meet impossible demands. With no long term plan and only modest savings, she made the difficult decision to leave teaching in the middle of her third year. Looking back, this moment stands as a defining pivot. It was the first time she chose herself over certainty. Later, she would reflect on this chapter with a perspective she now shares openly.
“If you find yourself on a path that no longer works, don’t be afraid to pivot,” she says. That belief would become central to how she leads and advises others.
A New Direction: Discovering Flow Beyond the Classroom
Shortly after leaving teaching, Amariah landed a temporary role through her network as a volunteer coordinator for a statewide organization. It was her first fully remote position, and it revealed something transformative. She was energized by the work; training teams, managing systems, coordinating operations, and solving problems at scale. For the first time, she saw a future that aligned with her strengths and her nervous system. What began as a single opportunity quickly expanded. Amariah launched a virtual assistant business, secured her first clients, and soon found herself receiving referrals.
“Your business shouldn’t cost you your peace,” she often says. That idea shapes everything from how she designs workflows to how she leads her team.
As demand grew, she built a team and refined her approach, eventually evolving the business into INFINITEXEC. Founded in 2022, INFINITEXEC was designed to be more than an administrative service. Amariah positioned it as an executive partnership, pairing founders with trusted, intuitive support that understands both business strategy and personal rhythm. As she often explains, it’s less about hiring help and more about finding a steady right hand, someone who helps your vision breathe again. Amariah is clear about her approach. She does not believe success should come at the cost of peace.
Building Impact Through Calm Systems and Empathetic Leadership
Today, INFINITEXEC serves visionary founders, including seven and ten-figure CEOs across the United States. The agency specializes in executive assistance, operations, and systems support, helping leaders scale with clarity instead of chaos. Amariah’s leadership philosophy is grounded in three core values: empathy, communication, and problem-solving. Empathy comes first. According to research, and her own lived experience, it is one of the most powerful tools a leader can possess. Communication builds trust and alignment. Problem-solving is the vehicle that turns vision into execution. She often references a guiding belief that encapsulates her approach:
“You don’t build a business, you build people, and then people build the business.” The quote, attributed to Zig Ziglar, encapsulates her relationship-centered approach to leadership.
For Amariah, relationships are not a soft skill; they are the infrastructure of sustainable success.
Extending the Conversation: Mompreneurs Making Moves
Amariah’s commitment to thoughtful leadership extends beyond client work. As Amariah stepped into motherhood, she became increasingly aware of how isolating entrepreneurship can feel for women balancing business and family life. That awareness led to the creation of the Mompreneurs Making Moves podcast, a platform for candid conversations about motherhood, entrepreneurship, boundaries, ambition, and personal growth. What started as a search for community during her own transition into motherhood has grown into a platform that empowers women to define success on their own terms without guilt or burnout.
The podcast features women sharing real experiences, practical strategies, and honest reflections on building businesses while raising families. Described as real talk about babies, business, and boundaries, the show reflects Amariah’s belief that ambition and humanity do not have to be in conflict. Through this work, she continues to build community and normalize conversations many founders feel pressured to navigate alone.
Vision for the Future: Making Burnout Obsolete
Amariah’s broader vision is both ambitious and grounded: to change the culture of entrepreneurship itself. She believes burnout has been normalized for too long, mistaken for ambition or resilience. Her mission is to prove there is another way, one where businesses feel good to run, systems support human energy, and success is measured not just in revenue, but in quality of life. Reflecting on her own journey, she offers advice rooted in lived experience rather than theory.
“Walking away from my nine to five was one of the scariest things I’ve done, but one of the best things I have done,” she shares.
Today, Amariah remains focused on expanding INFINITEXEC through partnerships, supporting leaders who are ready to scale without losing themselves in the process. For Amariah, legacy is not about following a prescribed path. It’s about honoring intuition, embracing pivots, and giving others permission to do the same. If she could speak to her younger self or to anyone standing at a crossroads, her message would be simple: take the chance. Your story does not have to look like anyone else’s to be meaningful.
Empowering Lessons from the Path of Amariah Murdock
- “You don’t build a business, you build people, and then people build the business.”
- “Leaders who understand people lead organizations that last.“
- “Walking away from what no longer fits can be the most strategic move you make.“
Editorial Note: A Call to Lead With Ease
Amariah Murdock represents a new model of modern leadership, one that values clarity over chaos and alignment over exhaustion. Her journey reminds us that ambition and peace are not opposing forces, but powerful partners when designed intentionally. For founders ready to build businesses that feel as good to run as they look from the outside, her work offers both inspiration and a path forward.
