Who is Sarah Brason?
Sarah Brason is a Creative Director, Brand Amplifier, and Certified Grief Coach known for helping purpose-driven leaders and organizations own their story with clarity, humanity, and courage. With a career spanning global brand strategy, creative leadership, and wellbeing advocacy, she works at the intersection of creativity and emotional intelligence, supporting founders, executives, and individuals through periods of growth, change, and loss. Shaped by lived experience and professional rigor, Sarah’s work is defined by integrity, compassion, and a belief that meaningful impact begins when people are empowered to lead and live from a place of truth.
At certain moments in life, the story you thought you were living is irrevocably interrupted. For Sarah Brason, that moment came in 2015 with the death of her daughter, Rowan. It was a loss that fractured time, altered meaning, and reshaped everything she believed about strength, success, and purpose.
Yet rather than silencing her voice, grief sharpened it. What emerged was not a retreat from ambition or creativity, but a deeper and more intentional way of leading that is rooted in truth, empathy, and courage. Today, Sarah’s work sits at a rare intersection of brand strategy and grief navigation, creative precision and emotional intelligence, professional excellence and profound humanity.
Her career is a study in what happens when lived experience is not hidden, but integrated, and when leadership is guided as much by insight as by heart.
Creativity, Curiosity, and the Making of a Leader
Sarah’s creative foundation was shaped early through formal training in graphic design, earning a BA (Hons) from the Kent Institute of Art and Design after completing her diploma at North Oxfordshire College of Art and Design. But her true education came through people, teams, mentors, and environments that showed her what creativity could look like when individuals are empowered to bring their whole selves to work.
Early roles exposed her to fast-paced and high-pressure creative environments, including work in motorsport branding and global campaigns. At RSM The Agency, she supported prestigious clients across motorsport and automotive industries, contributing to projects for Lamborghini Super Trofeo and FIA yearbooks, and experiencing the rare thrill of seeing her creative work come to life on the world stage.
These formative years taught Sarah discipline, adaptability, and creative rigor. More importantly, they showed her that culture matters, and that the way people are treated determines not only outcomes, but longevity.
From Creative Excellence to Human-Centered Leadership
Sarah’s ascent through the creative industry was marked not just by technical mastery, but by leadership grounded in care. At Grass Roots, where she spent over six years, she experienced what she still describes as the most meaningful chapter of her professional life. Supported through both career growth and personal loss, she saw firsthand how compassion within organizations can be transformational.
During this time, Sarah led brand strategy and creative execution for global clients including Shell, Rolls-Royce, EY, and Ford, often overseeing dozens of complex projects simultaneously. She also trained in NLP, mindset, and leadership, and co-created an internal creativity program, The Art of the Possible, designed to unlock confidence and innovation across teams.
Later, as Senior Creative and Wellbeing Champion at White Clarke Creative, Sarah expanded her influence beyond design by launching workplace wellbeing initiatives that encouraged openness, psychological safety, and support. She learned to lead across geographies, disciplines, and personalities, skills that would later become central to her work with founders, executives, and organizations in transition.
In 2019, she founded her own practice, now known as Sarah Brason – Brand Amplifier, bringing together brand strategy, creative direction, and mentoring under a singular mission to amplify brands from the inside out.
Grief, Meaning, and the Power of Owning Your Story
The loss of Sarah’s daughter did not derail her career. It transformed her purpose. Grief stripped away anything inessential, clarifying what mattered most: meaning, integrity, and presence. It was this reckoning that led Sarah to become a certified grief coach and grief navigator, supporting individuals and families through life’s most disorienting moments.
As Sarah reflects, “Grief taught me that clarity doesn’t come from pushing harder, but from listening more deeply, to ourselves and to each other.” That philosophy now underpins every aspect of her work.
Whether she is guiding a founder through brand realignment, supporting a leader navigating profound change, or standing beside someone in personal transition, Sarah’s approach remains consistent. People come first. She helps clients confront what is true, reclaim authorship of their story, and move forward without erasing the past.
This ability to bridge strategy and humanity is what sets her apart.
As one client shared, “Sarah does not just do branding. I felt coached and mentored by someone authentic, fair, and extremely compassionate. I trust her wholeheartedly.” Another collaborator described her simply as “a listener, an empath, and a gem, someone who can truly create, develop, and transform your brand.”
Beyond client work, Sarah’s impact extends into community and charity. She has volunteered her creative expertise with Sands, the stillbirth and neonatal death charity, and now serves as an expert by experience with Oxfordshire Mind, contributing to national mental health initiatives. Through her Colour Me Happy art classes, she also offers accessible creative spaces for wellbeing, helping people reconnect with themselves through expression rather than expectation.
At the heart of all this work is a belief that owning your story is not about reframing pain into positivity, but about courage. As Sarah explains,
“Owning your story means facing what is true and choosing how you carry it forward.” In leadership and in life, that ownership creates trust, resilience, and depth.
Leadership Rooted in Truth
Looking ahead, Sarah is focused on deepening her impact rather than widening it indiscriminately. She is selective about where she invests her energy, guided by values alignment, emotional intelligence, and a willingness to do honest work. Scale matters less than depth, and visibility less than integrity.
Her vision is to continue supporting leaders and organizations who want to grow without disconnecting from what matters, and to prove that ambition and humanity are not opposites, but partners. As an aspiring author and sought-after speaker, she is also committed to sharing insights that normalize grief, champion authenticity, and redefine what strength looks like in modern leadership.
When asked about legacy, Sarah does not speak in terms of accolades or output. Instead, she hopes people feel steadier because of her work, less alone, more grounded, and more confident in their own voice. She wants to be remembered as someone who showed that grief and growth, depth and ambition, can coexist.
Editorial Note
Sarah Brason’s journey challenges a long-standing myth in business, that professionalism requires emotional distance. Her story reminds us that leadership rooted in truth is not softer, but stronger, not less effective, but more enduring.
For leaders, founders, and creatives navigating change, her work offers a powerful invitation. Stop outsourcing your identity to circumstance or expectation. Own your story. Lead from insight. Allow your humanity to become your greatest asset.
Because, as Sarah so clearly demonstrates, the courage to be fully human is not a liability. It is the future of leadership.
