Who is Who
Olivia Lee is the Founder of LIVVIUM Retail Innovation Studio & Advisory, a Hong Kong–based leader in digital fashion, immersive commerce, and AI retail innovation. Recognized among the Top 100 Women of the Future and Top 100 Most Influential Voices in Web3, she pioneers inclusive, technology-driven experiences shaping the future of fashion and retail.
Redefining Fashion, Retail, and Technology Through Vision and Purpose
There are moments in every innovator’s life that redefine their path. For Olivia Lee, that moment came not from a grand opportunity but from a setback that opened new doors. When she faced an unexpected career transition in 2022, she chose reinvention over retreat. What followed was the birth of LIVVIUM, her Hong Kong–based retail innovation studio and advisory that is transforming how brands think about fashion, commerce, and the digital world.
“Curiosity,” Olivia often says, “is the spark that keeps reinvention alive.” It is this spark that has carried her across industries, through the metaverse, and into the heart of Web3 innovation.
Foundation: Building Bridges Between Creativity and Commerce
Olivia’s story began in Canada, where she earned her Bachelor of Commerce in Marketing from the University of Alberta. Those early years nurtured both her analytical mind and her creative instincts, forming the foundation for her future work at the intersection of technology and design.
Her belief in connecting creativity with business strategy became the throughline of her career. Even before Web3 entered mainstream conversation, Olivia was experimenting with digital engagement tools, immersive experiences, and brand storytelling. This foresight would later position her as one of Hong Kong’s Top 100 Most Influential Voices in Web3 and the Metaverse, as well as one of the Top 100 Women of the Future recognitions that reflect her global influence and forward-thinking mindset.
Ascent: From Strategy to Visionary Leadership
The creation of LIVVIUM was more than a professional venture; it was a personal calling. Olivia founded the studio to bridge the gap between emerging technologies and real-world retail strategy, guiding brands through the evolution of AI-driven personalization, digital fashion, and immersive commerce.
At LIVVIUM, she and her team design AI-powered sizing and fit solutions, Web3-enabled ownership experiences, and digital fashion activations that simplify fit, reduce returns, and enhance customer engagement. Her mission is simple yet profound: to build better consumer experiences by solving the gaps between today and tomorrow.
In parallel, Olivia continues to influence the industry through thought leadership and education. To date, she has delivered over 40 talks and lectures around the world, sharing her insights with universities, fashion councils, and forward-thinking enterprises. “Olivia’s insights into digital fashion and immersive commerce are invaluable,” wrote Vanshika Shah, a fashion communication graduate who interviewed Olivia for her research project. “She simplifies complex concepts and inspires the next generation of fashion creatives.”
Her leadership extends beyond LIVVIUM. As Lead Strategist and Head of Digital Fashion (APAC) at AllStarsWomen DAO, she helps shape the organization’s tokenomics and DAO frameworks, driving global efforts to close the gender gap in Web3. Olivia also serves as a Roblox Gaming Ambassador and BD Partner for Exclusible, guiding brands into the vibrant digital landscape of Roblox. Through her involvement with the Metaverse Fashion Council, she contributes to building a metaverse rooted in inclusivity, creativity, and sustainability.
Impact: The Voice of a Digital Pioneer
Olivia’s impact can be felt not only through her projects but through the people she’s inspired along the way. Across her LinkedIn network, students, collaborators, and professionals describe her as insightful, generous, and visionary.
“Her knowledge of the metaverse and Web3 transformed the direction of my research,” shared Łukasz Kościński, a graduate researcher at Erasmus University Rotterdam. “She connects academic thinking with real-world innovation.”
Dr. Shirley Yeung, who hosted Olivia as a guest speaker at Gratia Christian College, echoed similar admiration: “Olivia’s ability to articulate complex concepts with clarity and purpose left a lasting impression on our students. She illuminated the path for brands to adapt to the future successfully.”
These endorsements are not merely accolades they are reflections of a leader whose work transcends the screen. Her empathy and openness have made her a trusted voice in both academic and commercial circles.
Her philosophy, captured in her essay “Lead with Instinct: Unlocking the Power of Intuition in Fashion Business,” emphasizes a balance between creativity and data. “Intuition in fashion leadership,” she writes, “is a superpower. It helps us navigate the unknown, where rationality alone cannot provide a roadmap.” That belief in leading with instinct and innovation defines her approach to every project she undertakes.
Vision for the Future: Reimagining Retail Through AI and Immersive Experience
For Olivia, the future of retail isn’t about chasing trends; it’s about solving real adoption gaps. Her focus at LIVVIUM is to make technology tangible, measurable, and meaningful for brands and consumers alike.
By blending AI, personalization, and immersive design, she is shaping a world where shopping experiences are more inclusive, intuitive, and inspiring. Her work on projects like Exposed Layers (Phygital Fashion Experiment) and AI Agents for Retail demonstrates her dedication to fusing innovation with empathy bringing digital concepts to life in ways that serve human needs.
Her vision goes beyond technology; it’s about connection. As she often reminds her collaborators, “The future of shopping isn’t just about vision. It’s about building the bridges that get us there.”
Editorial Note
Olivia Lee’s journey is a testament to resilience, imagination, and purpose. From the classrooms of Alberta to the virtual runways of the Metaverse, she has proven that leadership in the digital era requires both technical brilliance and human empathy.
Through LIVVIUM, her thought leadership, and her mentorship across continents, Olivia continues to redefine what it means to innovate with heart. Her story reminds us that the intersection of fashion, technology, and humanity is not a distant dream — it is a reality being shaped right now by visionaries like her.
“Olivia Lee is a true pioneer in the digital realm, transforming how we experience fashion, technology, and community one innovation at a time.”
