Lisa Bowman

Chief Mojo Officer

Marketing Mojo

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Industry: Data Science
Location: Atlanta, Georgia, United States
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About Lisa Bowman

"Marchitect" (noun); one who designs, builds and supervises construction of marketing programs.
I build for brands at the intersection of PURPOSE and PROFIT; the corner where good business lives.

Seasoned and award-winning marketer with 15 years of progressive experience at UPS, a Fortune 50 company.

Successfully transformed large global brands and their offerings by reframing narrative to extend penetration into new consumer segments. Created co-op media product distributed by UPS to residential customers that lowered operational costs while advertisers saw open rate 5x that of traditional direct mail. Disrupted legacy program which saved over $1M annually while increasing media impressions YOY 30% for four consecutive years. Transitioned from live events with the NFL focused on physical well-being to digital curriculum resulting in nearly 500k students showing measurable results with post-course scores. Forged partnership with Salesforce to develop digital platforms to drive audience development and digital revenue generation as well as cost-effective digital marketing to recapture lapsed customers.

My superpower is to use inventive thinking and apply unique brand extensions that result in an optimized customer experience, enhanced brand reputation and the generation of growth opportunities. I’ve creatively dealt with both large (>$60M) and diminishing budgets yielding positive ROI on both. As a leader, I’m equally multi-cultural and multi-generational fluent resulting in success with developing, motivating and mentoring individuals; I’ve managed teams of up to 80 directs and >100 total inclusive of third-party relationships.

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Lisa Bowman

Chief Mojo Officer

Marketing Mojo

from-the-diary-of-lisa-bowman
Industry: Data Science
Location: Atlanta, Georgia, United States
social-stamp
Recommendations

Lisa Bowman's Recommendations

Kathleen Moran Deutsch

Kathleen Moran Deutsch Recommended Lisa Bowman

I have had the privilege of working with Lisa over the past 5 years through the partnership between Information Builders our customer, United Way Worldwide, where Lisa was the CMO. From the minute I met Lisa, I was impressed with her passion and enthusiasm. Together we collaborated and built a communications plan to promote the United Way and their innovative use of technology to better serve 61 million people. Lisa is a great collaborator and is extremely results-driven. Under her direction, we were able to secure several articles, prestigious awards and speaking engagements. Lisa is an excellent speaker and storyteller. She’s a true professional on stage and in front of the camera. Not only is Lisa passionate about her work and the business, but she truly cares about human issues. On several occasions Lisa took time from her business schedule to get to know the people that United Way was fighting for. This speaks to her high character. Lisa is a truly outstanding marketing professional, passionate leader, and driven to making a difference.

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Michael C. Richardson

Michael C. Richardson Recommended Lisa Bowman

I remember pulling off to the side of the road in Los Angeles to answer my phone when I was deciding whether to accept a position at United Way Worldwide. It was Lisa who cared enough to talk through my questions and lay out the support I would have and the challenges I could tackle. It was the authentic narrative I wanted, not some pretty picture. Over the next several years of reporting to Lisa, she followed through as we tackled difficult challenges. She was a mentor and opened doors to other mentors so I could learn from the best. She saw my potential and articulated that in a manner I could build upon. When there was something I wanted to improve, she put me in a position to improve it. Lisa listened and sought opinions with a curiosity for differing perspectives. She is a strategic thinker, seeing the big picture on the forefront of industry trends that would improve our organizational position. I admire how she can communicate complex challenges with simplicity – to provide clarity amid uncertainty. As a manager, she established trust by encouraging autonomy and accountability. Lisa was transparent and honest when she didn’t have all the answers but set a foundation for progress. As a leader, she had the confidence to take calculated risks, learn from the past and drive transformational change at scale. I was fortunate to have Lisa in my corner and I’m in hers.

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Barlow Flores

Barlow Flores Recommended Lisa Bowman

I have had the pleasure of working with Lisa through the partnership between UPS and the National Council of La Raza (NCLR). Through the course of my experience working with Lisa she has been a thoughtful and responsive partner, she is extremely thorough and pays close attention to detail. She has been a pleasure to work with as we have collaborated to ensure that the long standing partnership between both organizations continues to flourish!

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