Lisa Bowman Story

I grew up in Chicago, and from the time I was little, I liked to be in charge. Whether that was bossing around my little brother (which I still do today) or deciding on behalf of my fellow Girl Scouts how we were going to sell cookies that year (and that I was going to sell the most )— I was about having a plan and getting others to follow it.

From the diary of Lisa Bowman's story

Life and Experiences

Can you please tell us a little bit about yourself? Some fun facts and anecdotes from your life.

Which people helped you to get where you are today and what did they do for you?

Who or what inspires you?

Where did you get your schooling from? Has your education helped shape you to be the person that you are today?

Explain some facts about Lisa Bowman that the world doesn't know; how would you describe yourself?

Some words for your family? I assume without there supporting it won't be possible where we see Lisa Bowman today.

Professional Career

Can you briefly share your professional journey?

You spent almost 15 years at UPS holding different positions; are there any achievements you would like to share with us?

An agile marketer who is not afraid to take intelligent risks and "fail small, fail-safe and fail fast" in the pursuit of changing the status quo. I hold a strong belief that marketing is a strategic partner that drives business value" is written on your Linkedin; can you elaborate on this statement and share some of your success stories with us?

Can you tell us more about United Way and your role as CMO and Executive Vice President?

Leadership Advice

Lisa, you have been in the industry for the past 20 years, things have changed a lot-- we are now “foot in the door” of the 4th industrial revolution; what significant changes do you foresee in traditional marketing methods in near future?

Many of us out here, especially the millennials would like to know about how to start their career in the field of marketing. What advice would you put on the table for them?

Thank you, Lisa Bowman, for your time and for sharing insights from your life with us! Would you like to share a few words about our Executives Diary initiative and how you envision our future?

Lisa Bowman's story

Life and Experiences

Which people helped you to get where you are today and what did they do for you?

When I was starting high -school, we moved from the suburbs to the city. My parents initially insisted on a private school, “Holy Cross.” It was a life lesson in “holy cow”—nuns are literally the only humans on the planet with whom I have not been able to negotiate! The three weeks I spent there scarred me for life — I still won’t wear plaid.
My public school was great — it was huge. My freshman class was 1,500 people — from all walks of life. I grew up in a fairly non-diverse suburb so having access to all of these people from all of these backgrounds was amazing.
I wanted to learn something from everyone about their culture, their background and why they did and saw things the way they did. The experience stoked my love for travel; it made me want to see different places and experience different things. Everyone, even people you don’t always see eye-to-eye with or have anything in common with, has something to offer. There have been people along the way that I may not have been able to relate to, but I’ve learned something from them. I graduated high school and headed off to college. I had been accepted to Northwestern in Chicago, which really was my first choice, but at 18, we don’t always make wise rational decisions. Since it was 15 minutes from home, and my parents could literally show up with no advance notice, I headed to Drake University in Des Moines, Iowa.
I had a career plan. I was going to get my undergrad in journalism, get an MBA, then go to law school. I wanted to be a criminal defense attorney, but I also wanted to be a tv reporter who would cover important legal cases and have the knowledge to do so. Think Gloria Allred meets Diane Sawyer.

From the diary of Lisa Bowman's story

Life and Experiences

Can you please tell us a little bit about yourself? Some fun facts and anecdotes from your life.

Which people helped you to get where you are today and what did they do for you?

Who or what inspires you?

Where did you get your schooling from? Has your education helped shape you to be the person that you are today?

Explain some facts about Lisa Bowman that the world doesn't know; how would you describe yourself?

Some words for your family? I assume without there supporting it won't be possible where we see Lisa Bowman today.

Professional Career

Can you briefly share your professional journey?

You spent almost 15 years at UPS holding different positions; are there any achievements you would like to share with us?

An agile marketer who is not afraid to take intelligent risks and "fail small, fail-safe and fail fast" in the pursuit of changing the status quo. I hold a strong belief that marketing is a strategic partner that drives business value" is written on your Linkedin; can you elaborate on this statement and share some of your success stories with us?

Can you tell us more about United Way and your role as CMO and Executive Vice President?

Leadership Advice

Lisa, you have been in the industry for the past 20 years, things have changed a lot-- we are now “foot in the door” of the 4th industrial revolution; what significant changes do you foresee in traditional marketing methods in near future?

Many of us out here, especially the millennials would like to know about how to start their career in the field of marketing. What advice would you put on the table for them?

Thank you, Lisa Bowman, for your time and for sharing insights from your life with us! Would you like to share a few words about our Executives Diary initiative and how you envision our future?

Lisa Bowman's story

Life and Experiences

Who or what inspires you?

That might have come from my mom. She and my grandmother were two of the smartest people I’ve ever met. My grandmother, who passed away four years ago at 97 had a master’s degree, which was pretty unusual for someone of her age at that time. She taught me something early on that I put into practice every day: you have two ears and one mouth — use them in proportion. You learn so much by listening. Listening makes you smarter when you speak.
My dad owned an advertising agency, and in high school, I worked for him in the summers. I loved it. I loved sitting with the creative team and hearing how they were going to talk about products, looking at the concepts come alive on storyboards that back then were literally done by hand, in marker. I still call my dad for guidance on advertising and media; including social media! At 76, he’s super active on Facebook and has a new lady friend he found on match.com.
Sometimes we don’t give our parents enough credit, but in retrospect, I am who I am because of who they were.

From the diary of Lisa Bowman's story

Life and Experiences

Can you please tell us a little bit about yourself? Some fun facts and anecdotes from your life.

Which people helped you to get where you are today and what did they do for you?

Who or what inspires you?

Where did you get your schooling from? Has your education helped shape you to be the person that you are today?

Explain some facts about Lisa Bowman that the world doesn't know; how would you describe yourself?

Some words for your family? I assume without there supporting it won't be possible where we see Lisa Bowman today.

Professional Career

Can you briefly share your professional journey?

You spent almost 15 years at UPS holding different positions; are there any achievements you would like to share with us?

An agile marketer who is not afraid to take intelligent risks and "fail small, fail-safe and fail fast" in the pursuit of changing the status quo. I hold a strong belief that marketing is a strategic partner that drives business value" is written on your Linkedin; can you elaborate on this statement and share some of your success stories with us?

Can you tell us more about United Way and your role as CMO and Executive Vice President?

Leadership Advice

Lisa, you have been in the industry for the past 20 years, things have changed a lot-- we are now “foot in the door” of the 4th industrial revolution; what significant changes do you foresee in traditional marketing methods in near future?

Many of us out here, especially the millennials would like to know about how to start their career in the field of marketing. What advice would you put on the table for them?

Thank you, Lisa Bowman, for your time and for sharing insights from your life with us! Would you like to share a few words about our Executives Diary initiative and how you envision our future?

Lisa Bowman's story

Life and Experiences

Where did you get your schooling from? Has your education helped shape you to be the person that you are today?

When I was starting high -school, we moved from the suburbs to the city. My parents initially insisted on a private school, “Holy Cross.” It was a life lesson in “holy cow”—nuns are literally the only humans on the planet with whom I have not been able to negotiate! The three weeks I spent there scarred me for life — I still won’t wear plaid.
My public school was great — it was huge. My freshman class was 1,500 people — from all walks of life. I grew up in a fairly non-diverse suburb so having access to all of these people from all of these backgrounds was amazing.
I wanted to learn something from everyone about their culture, their background and why they did and saw things the way they did. The experience stoked my love for travel; it made me want to see different places and experience different things. Everyone, even people you don’t always see eye-to-eye with or have anything in common with, has something to offer. There have been people along the way that I may not have been able to relate to, but I’ve learned something from them. I graduated high school and headed off to college. I had been accepted to Northwestern in Chicago, which really was my first choice, but at 18, we don’t always make wise rational decisions. Since it was 15 minutes from home, and my parents could literally show up with no advance notice, I headed to Drake University in Des Moines, Iowa.
I had a career plan. I was going to get my undergrad in journalism, get an MBA, then go to law school. I wanted to be a criminal defense attorney, but I also wanted to be a tv reporter who would cover important legal cases and have the knowledge to do so. Think Gloria Allred meets Diane Sawyer.

From the diary of Lisa Bowman's story

Life and Experiences

Can you please tell us a little bit about yourself? Some fun facts and anecdotes from your life.

Which people helped you to get where you are today and what did they do for you?

Who or what inspires you?

Where did you get your schooling from? Has your education helped shape you to be the person that you are today?

Explain some facts about Lisa Bowman that the world doesn't know; how would you describe yourself?

Some words for your family? I assume without there supporting it won't be possible where we see Lisa Bowman today.

Professional Career

Can you briefly share your professional journey?

You spent almost 15 years at UPS holding different positions; are there any achievements you would like to share with us?

An agile marketer who is not afraid to take intelligent risks and "fail small, fail-safe and fail fast" in the pursuit of changing the status quo. I hold a strong belief that marketing is a strategic partner that drives business value" is written on your Linkedin; can you elaborate on this statement and share some of your success stories with us?

Can you tell us more about United Way and your role as CMO and Executive Vice President?

Leadership Advice

Lisa, you have been in the industry for the past 20 years, things have changed a lot-- we are now “foot in the door” of the 4th industrial revolution; what significant changes do you foresee in traditional marketing methods in near future?

Many of us out here, especially the millennials would like to know about how to start their career in the field of marketing. What advice would you put on the table for them?

Thank you, Lisa Bowman, for your time and for sharing insights from your life with us! Would you like to share a few words about our Executives Diary initiative and how you envision our future?

Lisa Bowman's story

Life and Experiences

Explain some facts about Lisa Bowman that the world doesn't know; how would you describe yourself?

For all of my wanting to be a girl who runs the world (thank you, Beyonce), I was also the kid that would never open her mouth in class and dreaded having to give a presentation or participate in a group speak. Nobody ever believes me when I tell them that, but I swear, it’s the truth. Even when I knew for sure that I knew the answer, I still wouldn’t go there. Somewhere along the way, I figured out that when you’ve been asked to speak, it’s because of your expertise and experience; and, at the end of the day, it’s just people talking to people—we all put on our high heels the same way.
I have a dog, mojo. He’s been on Animal Planet. I manage his career, too! My 40th birthday gift to myself—and yes, that was over ten years ago, was to get certified as a kickboxing instructor. In my spare time, I love to read, travel and engage in retail therapy. I wholeheartedly believe there is nothing I can’t accomplish in 5″ heels.

From the diary of Lisa Bowman's story

Life and Experiences

Can you please tell us a little bit about yourself? Some fun facts and anecdotes from your life.

Which people helped you to get where you are today and what did they do for you?

Who or what inspires you?

Where did you get your schooling from? Has your education helped shape you to be the person that you are today?

Explain some facts about Lisa Bowman that the world doesn't know; how would you describe yourself?

Some words for your family? I assume without there supporting it won't be possible where we see Lisa Bowman today.

Professional Career

Can you briefly share your professional journey?

You spent almost 15 years at UPS holding different positions; are there any achievements you would like to share with us?

An agile marketer who is not afraid to take intelligent risks and "fail small, fail-safe and fail fast" in the pursuit of changing the status quo. I hold a strong belief that marketing is a strategic partner that drives business value" is written on your Linkedin; can you elaborate on this statement and share some of your success stories with us?

Can you tell us more about United Way and your role as CMO and Executive Vice President?

Leadership Advice

Lisa, you have been in the industry for the past 20 years, things have changed a lot-- we are now “foot in the door” of the 4th industrial revolution; what significant changes do you foresee in traditional marketing methods in near future?

Many of us out here, especially the millennials would like to know about how to start their career in the field of marketing. What advice would you put on the table for them?

Thank you, Lisa Bowman, for your time and for sharing insights from your life with us! Would you like to share a few words about our Executives Diary initiative and how you envision our future?

Lisa Bowman's story

Life and Experiences

Some words for your family? I assume without there supporting it won't be possible where we see Lisa Bowman today.

As I said earlier, my family helped drive my career in this direction without even knowing it. I am who I am because of who they are.

From the diary of Lisa Bowman's story

Life and Experiences

Can you please tell us a little bit about yourself? Some fun facts and anecdotes from your life.

Which people helped you to get where you are today and what did they do for you?

Who or what inspires you?

Where did you get your schooling from? Has your education helped shape you to be the person that you are today?

Explain some facts about Lisa Bowman that the world doesn't know; how would you describe yourself?

Some words for your family? I assume without there supporting it won't be possible where we see Lisa Bowman today.

Professional Career

Can you briefly share your professional journey?

You spent almost 15 years at UPS holding different positions; are there any achievements you would like to share with us?

An agile marketer who is not afraid to take intelligent risks and "fail small, fail-safe and fail fast" in the pursuit of changing the status quo. I hold a strong belief that marketing is a strategic partner that drives business value" is written on your Linkedin; can you elaborate on this statement and share some of your success stories with us?

Can you tell us more about United Way and your role as CMO and Executive Vice President?

Leadership Advice

Lisa, you have been in the industry for the past 20 years, things have changed a lot-- we are now “foot in the door” of the 4th industrial revolution; what significant changes do you foresee in traditional marketing methods in near future?

Many of us out here, especially the millennials would like to know about how to start their career in the field of marketing. What advice would you put on the table for them?

Thank you, Lisa Bowman, for your time and for sharing insights from your life with us! Would you like to share a few words about our Executives Diary initiative and how you envision our future?

Lisa Bowman's story

Professional Career

Can you briefly share your professional journey?

My first job out of school was as an Account Executive with a company that sold printed circuit boards to the automotive industry. It’s a long story that we don’t have time for here; I didn’t even know what a printed circuit board was!
I moved to Atlanta for a job doing the same thing for the largest competitor of the company I worked for. When I got there, they asked me to come to meet with them a week before I was to start. Things had changed. My soon-to-be boss told me that they couldn’t have a “lady” do this job because “all” of the engineers with whom I’d be dealing with were male, and “…here in the south, honey, we often entertain male buyers at certain establishments where you can’t go”. But it was going to be ok. They’d give me another job — managing the “customer service ladies.” I was stuck. I needed a job, but the whole thing just felt bad. I trusted my gut instinct and walked.
I needed a job. I got one working for Pitney Bowes selling copiers. I had to make tons of cold calls and it was almost straight commission. There are many things I am, but I’m not a sales person — I can’t close a deal to save my life.
I have so much respect for people who can do that and enjoy it. I hated it. A few months later I got a job as the head of marketing for a women’s clothing manufacturer. I had tried to sell them a copier. I loved my job and was there for seven years.
Through that job, I met someone that had just launched a dot-com Startup doing b2b online auctions for designer clothing to the “Secondary Market”. The goal was to step between the manufacturer, and the retailer to make them bid for the goods. This was in the 90s before eBay was even public—we were a bit ahead of our time. Things caught up and the company ultimately got bought by Amazon, but after I had moved on.
I got recruited from that company by the tech vendor that was doing our build out. They were unique in the dot-com space because they merged tech development and marketing into one company that could do your dot com strategy, build it and then promote it. I was hired into a regional marketing role which ultimately kind of turned out to be sales. Again. I was asked to be the lead on trying to acquire some business from what was then called “old economy” companies.
My first and the only big sale was for a million dollars to a company that needed a strategy for how to aggregate their various websites into a single online brand presence. It was called UPS.
UPS had started up a dot com incubator to leverage the company’s IP,, infrastructure and other assets to do dot -com businesses with the intent of spinning them off. They needed people that knew the start-up space and could navigate the venture capital community. When they asked me if I was interested, I laughed.
I told them yes, the job was interesting, but I really didn’t fit the culture. They wore suits to work—I wore jeans. They didn’t mix alcohol with business—we had beer in the fridge at our office for the developers. But, I bought a brown suit to interview in –and joined ups in April of 2000 as the VP of market development for UPS e-Ventures.
About a year after I got here, the dot com bubble burst and I worried that I was out of a job as UPS dismantled e-Ventures.
I got put on my first “special assignment” to what was then called Service Parts Logistics, helping develop returns offering for tech products. This was 2001—UPS had just bought Mailboxes, Etc. I had an idea that maybe we could use those stores for people to drop off returns.
I set off to talk to the person heading up that team.
Literally, by the end of that day, I was told I had a new job. I was going to help figure out what we were going to do with this network of 4000 retail locations we had just bought! I led the market testing and subsequent rebranding to The UPS Store in 2003.
In 2005, I was selected to go on UPS Community Internship and was sent to McAllen TX for a month. We worked in the community—we built houses, taught interview skills to teenagers to help them prepare for getting a job, and learned about all the problems people in this community were facing. The high school graduation rate in McAllen was 30%. Not the drop- out rate, the graduation rate.
I met a family that lived in the direst circumstances –things I had never even imagined. I got exposed to situations I didn’t see in my life and started to understand the things people in this community were dealing with.
We were there during spring break—the four school-age girls in the family had no food—their only regular meal each day was the school lunch they got. I took them for their first ever meal in a restaurant. We went to Chili’s. It completely overwhelmed them.
That experience changed me. As the saying goes, I got woke. I’d never seen people who had the problems these people did. My problems were suddenly so unimportant, and truly not problems. I sent money to that family and to United Way in that area for many years.
I came back from McAllen and decided that I wanted to work in The UPS foundation so I could have a job where I made a difference with the work I did. It took me five years, a bunch of bugging people, and a couple of stops in other marketing jobs along the way to get there, but in 2009, I proudly became the Director of Corporate Relations for The UPS Foundation.
The plan was for me to 1) be the first marketing person in the foundation and look at things through a marketing lens to help build brand equity for UPS, 2) oversee all the communications for the foundation and 3) to manage the diversity organizations we supported.
The plan was not for me to have the United Way Campaign. Before Day One on that job, I had only limited knowledge of what United Way really did. I knew that once a year, we were asked to give. I did so, I did so at the right leadership level and I did it because we were supposed to. But I rapidly began to understand the value of, and impact created by United Way. Then one morning in 2015 as I was driving to work, United Way’s CEO, called me to ask if I would consider becoming the Chief Marketing Officer at United Way. I wasn’t looking for a job, but the idea was appealing--using what I did as a marketer for a bigger purpose. So in October of 2015, I bid UPS a fond farewell and joined United Way.

From the diary of Lisa Bowman's story

Life and Experiences

Can you please tell us a little bit about yourself? Some fun facts and anecdotes from your life.

Which people helped you to get where you are today and what did they do for you?

Who or what inspires you?

Where did you get your schooling from? Has your education helped shape you to be the person that you are today?

Explain some facts about Lisa Bowman that the world doesn't know; how would you describe yourself?

Some words for your family? I assume without there supporting it won't be possible where we see Lisa Bowman today.

Professional Career

Can you briefly share your professional journey?

You spent almost 15 years at UPS holding different positions; are there any achievements you would like to share with us?

An agile marketer who is not afraid to take intelligent risks and "fail small, fail-safe and fail fast" in the pursuit of changing the status quo. I hold a strong belief that marketing is a strategic partner that drives business value" is written on your Linkedin; can you elaborate on this statement and share some of your success stories with us?

Can you tell us more about United Way and your role as CMO and Executive Vice President?

Leadership Advice

Lisa, you have been in the industry for the past 20 years, things have changed a lot-- we are now “foot in the door” of the 4th industrial revolution; what significant changes do you foresee in traditional marketing methods in near future?

Many of us out here, especially the millennials would like to know about how to start their career in the field of marketing. What advice would you put on the table for them?

Thank you, Lisa Bowman, for your time and for sharing insights from your life with us! Would you like to share a few words about our Executives Diary initiative and how you envision our future?

Lisa Bowman's story

Professional Career

You spent almost 15 years at UPS holding different positions; are there any achievements you would like to share with us?

Growing the United Way campaign from $48m to $65m was a significant achievement because those extra dollars were able to help so many people. And helping launch several of UP’s business to consumer initiatives was really fun, too. Like The UPS Store and a coop media product called UPS Direct to Door; designed to compete with direct mail.

From the diary of Lisa Bowman's story

Life and Experiences

Can you please tell us a little bit about yourself? Some fun facts and anecdotes from your life.

Which people helped you to get where you are today and what did they do for you?

Who or what inspires you?

Where did you get your schooling from? Has your education helped shape you to be the person that you are today?

Explain some facts about Lisa Bowman that the world doesn't know; how would you describe yourself?

Some words for your family? I assume without there supporting it won't be possible where we see Lisa Bowman today.

Professional Career

Can you briefly share your professional journey?

You spent almost 15 years at UPS holding different positions; are there any achievements you would like to share with us?

An agile marketer who is not afraid to take intelligent risks and "fail small, fail-safe and fail fast" in the pursuit of changing the status quo. I hold a strong belief that marketing is a strategic partner that drives business value" is written on your Linkedin; can you elaborate on this statement and share some of your success stories with us?

Can you tell us more about United Way and your role as CMO and Executive Vice President?

Leadership Advice

Lisa, you have been in the industry for the past 20 years, things have changed a lot-- we are now “foot in the door” of the 4th industrial revolution; what significant changes do you foresee in traditional marketing methods in near future?

Many of us out here, especially the millennials would like to know about how to start their career in the field of marketing. What advice would you put on the table for them?

Thank you, Lisa Bowman, for your time and for sharing insights from your life with us! Would you like to share a few words about our Executives Diary initiative and how you envision our future?

Lisa Bowman's story

Professional Career

An agile marketer who is not afraid to take intelligent risks and "fail small, fail-safe and fail fast" in the pursuit of changing the status quo. I hold a strong belief that marketing is a strategic partner that drives business value" is written on your Linkedin; can you elaborate on this statement and share some of your success stories with us?

Changing United Way’s brand narrative and introducing our Join the Fight creative was an intelligent risk. It was really edgy for united way, but it’s worked. Our metrics that we measure are up for the first time in 6 years.

From the diary of Lisa Bowman's story

Life and Experiences

Can you please tell us a little bit about yourself? Some fun facts and anecdotes from your life.

Which people helped you to get where you are today and what did they do for you?

Who or what inspires you?

Where did you get your schooling from? Has your education helped shape you to be the person that you are today?

Explain some facts about Lisa Bowman that the world doesn't know; how would you describe yourself?

Some words for your family? I assume without there supporting it won't be possible where we see Lisa Bowman today.

Professional Career

Can you briefly share your professional journey?

You spent almost 15 years at UPS holding different positions; are there any achievements you would like to share with us?

An agile marketer who is not afraid to take intelligent risks and "fail small, fail-safe and fail fast" in the pursuit of changing the status quo. I hold a strong belief that marketing is a strategic partner that drives business value" is written on your Linkedin; can you elaborate on this statement and share some of your success stories with us?

Can you tell us more about United Way and your role as CMO and Executive Vice President?

Leadership Advice

Lisa, you have been in the industry for the past 20 years, things have changed a lot-- we are now “foot in the door” of the 4th industrial revolution; what significant changes do you foresee in traditional marketing methods in near future?

Many of us out here, especially the millennials would like to know about how to start their career in the field of marketing. What advice would you put on the table for them?

Thank you, Lisa Bowman, for your time and for sharing insights from your life with us! Would you like to share a few words about our Executives Diary initiative and how you envision our future?

Lisa Bowman's story

Professional Career

Can you tell us more about United Way and your role as CMO and Executive Vice President?

I fight for the health, education, and financial stability of every person in every community. For me, being able to use my skills as a marketer and communicator to ensure someone, somewhere, who I’ll probably never meet, has a better tomorrow–it’s the best job ever!

From the diary of Lisa Bowman's story

Life and Experiences

Can you please tell us a little bit about yourself? Some fun facts and anecdotes from your life.

Which people helped you to get where you are today and what did they do for you?

Who or what inspires you?

Where did you get your schooling from? Has your education helped shape you to be the person that you are today?

Explain some facts about Lisa Bowman that the world doesn't know; how would you describe yourself?

Some words for your family? I assume without there supporting it won't be possible where we see Lisa Bowman today.

Professional Career

Can you briefly share your professional journey?

You spent almost 15 years at UPS holding different positions; are there any achievements you would like to share with us?

An agile marketer who is not afraid to take intelligent risks and "fail small, fail-safe and fail fast" in the pursuit of changing the status quo. I hold a strong belief that marketing is a strategic partner that drives business value" is written on your Linkedin; can you elaborate on this statement and share some of your success stories with us?

Can you tell us more about United Way and your role as CMO and Executive Vice President?

Leadership Advice

Lisa, you have been in the industry for the past 20 years, things have changed a lot-- we are now “foot in the door” of the 4th industrial revolution; what significant changes do you foresee in traditional marketing methods in near future?

Many of us out here, especially the millennials would like to know about how to start their career in the field of marketing. What advice would you put on the table for them?

Thank you, Lisa Bowman, for your time and for sharing insights from your life with us! Would you like to share a few words about our Executives Diary initiative and how you envision our future?

Lisa Bowman's story

Leadership Advice

Lisa, you have been in the industry for the past 20 years, things have changed a lot-- we are now “foot in the door” of the 4th industrial revolution; what significant changes do you foresee in traditional marketing methods in near future?

Marketing is changing. The traditional things don’t work, but I think some of them may come back. Right now it’s all about digital, but people are so distracted with the sheer amount of content coming at them. I think some of the basics still hold true–be authentic. Be credible. Tell a story. Uphold the promise of your brand. Don’t get distracted by shiny new objects.

From the diary of Lisa Bowman's story

Life and Experiences

Can you please tell us a little bit about yourself? Some fun facts and anecdotes from your life.

Which people helped you to get where you are today and what did they do for you?

Who or what inspires you?

Where did you get your schooling from? Has your education helped shape you to be the person that you are today?

Explain some facts about Lisa Bowman that the world doesn't know; how would you describe yourself?

Some words for your family? I assume without there supporting it won't be possible where we see Lisa Bowman today.

Professional Career

Can you briefly share your professional journey?

You spent almost 15 years at UPS holding different positions; are there any achievements you would like to share with us?

An agile marketer who is not afraid to take intelligent risks and "fail small, fail-safe and fail fast" in the pursuit of changing the status quo. I hold a strong belief that marketing is a strategic partner that drives business value" is written on your Linkedin; can you elaborate on this statement and share some of your success stories with us?

Can you tell us more about United Way and your role as CMO and Executive Vice President?

Leadership Advice

Lisa, you have been in the industry for the past 20 years, things have changed a lot-- we are now “foot in the door” of the 4th industrial revolution; what significant changes do you foresee in traditional marketing methods in near future?

Many of us out here, especially the millennials would like to know about how to start their career in the field of marketing. What advice would you put on the table for them?

Thank you, Lisa Bowman, for your time and for sharing insights from your life with us! Would you like to share a few words about our Executives Diary initiative and how you envision our future?

Lisa Bowman's story

Leadership Advice

Many of us out here, especially the millennials would like to know about how to start their career in the field of marketing. What advice would you put on the table for them?

Looking back, I realize that everything I’ve done was a series of steps that simply led to me being here. If someone had asked me 20 years ago if I could have foreseen the path I’d take, the answer would have been a resounding “no.” it wasn’t the path I’d planned, but in hindsight, it was supposed to be.
Find things from every stop on your career journey and put them in your toolbox. You may need them at the next stop.
Engage in board service--it’s the best way to build skills, get experience, and network. And, it helps others while you are personally and professionally developing.
Life doesn’t always go the way you planned, work with it and make it work for you. After all, I was supposed to be an attorney ?