"Marchitect" (noun); one who designs, builds and supervises construction of marketing programs.
I build for brands at the intersection of PURPOSE and PROFIT; the corner where good business lives.

Seasoned and award-winning marketer with 15 years of progressive experience at UPS, a Fortune 50 company.

Successfully transformed large global brands and their offerings by reframing narrative to extend penetration into new consumer segments. Created co-op media product distributed by UPS to residential customers that lowered operational costs while advertisers saw open rate 5x that of traditional direct mail. Disrupted legacy program which saved over $1M annually while increasing media impressions YOY 30% for four consecutive years. Transitioned from live events with the NFL focused on physical well-being to digital curriculum resulting in nearly 500k students showing measurable results with post-course scores. Forged partnership with Salesforce to develop digital platforms to drive audience development and digital revenue generation as well as cost-effective digital marketing to recapture lapsed customers.

My superpower is to use inventive thinking and apply unique brand extensions that result in an optimized customer experience, enhanced brand reputation and the generation of growth opportunities. I’ve creatively dealt with both large (>$60M) and diminishing budgets yielding positive ROI on both. As a leader, I’m equally multi-cultural and multi-generational fluent resulting in success with developing, motivating and mentoring individuals; I’ve managed teams of up to 80 directs and >100 total inclusive of third-party relationships.

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