My consulting work has led me to a berry marketing value proposition which serves an exclusive retail customer base while extending what I've come to think is a rare focus on GROWERS. This approach delivers SUPERIOR VALUE to both retailer and grower. I have become excited about this since GROWER-CENTRICITY has been at the heart of my efforts since I began working in this area eight years ago. While I shall keep my ear to the ground regarding other consulting opportunities that do not conflict, my present plan is to work to bring the awesome FORDEL MARKETING value proposition to my grower friends in North America, which I believe will benefit them mightily.