From the Diary Of
Ben saves his clients millions of dollars annually as Chief Operating Officer of BevTrust Associates, the most experienced beverage negotiation practice in the foodservice industry.
Ben spent more than 15 years with The Coca-Cola Company in a number of roles serving the foodservice industry, including leading the Fountain Department in Japan for four years as Vice President of Fountain, Leisure, and Transportation. All of Ben’s career with Coca-Cola was focused on the foodservice and leisure segments in sales, sales management, finance, and general management roles. Ben was the pioneer member of the Coca-Cola Customer Agreement Team, a role in which he helped negotiate every major fountain contract in the U.S.
After leaving Coca-Cola, Ben co-founded and built Crazy Crepes into a chain of 130 stores in five years in Australia, Japan, USA, Korea, Taiwan, and the Philippines. Crazy Crepes is now the leading franchisor of crepes in five countries with current revenues exceeding $30MM.
Ben served as President of Sarku Japan Restaurants, President and Chief Operating Officer of Sega Entertainment USA, and Senior Vice President of Operations at Cinnabon, and Global VP of IPC/SUBWAY.
He began his foodservice career at age 16, when he worked for Russ Umphenour's Arby's franchise, RTM, for four years while finishing high school and earning his Bachelor's degree at Georgia State University.