Who is Rochelle Sonnenberg?
Rochelle Sonnenberg is the Founder of Her Tech Community, a membership community for women and non-binary tech professionals. She has spent her entire career building communities for corporations in tech, and now she is building one focused exclusively on the interests of its members.
Although Her Tech Community has yet to officially launch, countless women have already found their way into her events and Rochelle is just getting started. Her Tech community’s soft launch took place earlier this year, and the official launch is coming this Fall. Join the waitlist or submit to be a workshop facilitator at hertechcommunity.com.
The conference room goes quiet the way rooms do right before someone says something true. A young engineer has just admitted, in front of twelve colleagues, that she doesn’t understand the roadmap she’s supposed to be defending. Nobody laughs. Nobody jumps in to fix it for her.
For a moment, the whole team just sits with it.
Then someone across the table nods, and says she’s been wondering the same thing for weeks. The tension in the room doesn’t disappear. It just changes shape, from something to hide into something to solve together. Whoever built a room where that shift could happen understood something most workplaces still get wrong: certainty is not the same thing as leadership.
The Long Way In
Sonnenberg studied Sociology and Communications at New York University, and nothing about that degree pointed toward Silicon Valley. During her early twenties, she balanced roles in real estate and financial services with volunteer work in community and arts organizations.
She was learning how rooms work before she ever learned how software does.
That grounding carried her into tech sideways, through a Community Associate role at Elastic in 2017. There, she helped build the Elastic Women’s Group, one of her first attempts at designing a space specifically for people who felt like guests in their own industry. It worked well enough that Microsoft noticed.
In 2019, Microsoft handed her something far bigger: stewardship of its MVP Program, a global network of more than 700 Most Valuable Professionals and Regional Directors, effectively the technical elite of the Microsoft ecosystem. For six years she managed onboarding, retention, and advocacy for technical experts most companies would kill to hire, without ever being one herself.
That contradiction became her education. She watched brilliant, credentialed people burn out, disengage, and quietly disappear from communities that valued their output far more than their well-being. By the time she left Microsoft in 2025, she had a theory, and a conviction that the theory was worth building a company around.
The Belief That Built Her Tech Community
Sonnenberg founded Her Tech Community in January 2026 to create what she calls intentional, connection-driven spaces for women and nonbinary professionals in tech. But the harder story is what she had to figure out first: attention was never the problem. Depth was.
“The early challenge wasn’t attracting interest. It was designing a community experience that went beyond surface-level connection,” she explains.
Many of the women arriving at her events had spent years in rooms where they’d learned to make themselves smaller. A polished agenda wasn’t going to undo that.
So she built her programming around five deliberately unglamorous pillars: empathy, transparency, radical candor, vulnerability, and psychological safety. Not one of them photographs well on a conference slide. All five, she argues, are the actual mechanics of trust.
“Radical candor is how I hold honesty and care at the same time,” she says. “It’s not about being blunt, it’s about being brave enough to name what’s true while still protecting dignity.”
That single distinction, between bluntness and honesty, is the difference between feedback people dread and feedback people ask for again.
The riskiest pillar is vulnerability, and she treats it as a discipline rather than a mood. “When leaders model imperfection, teams feel safe to experiment, speak up, and take creative risks.” She isn’t describing a nice-to-have culture perk. She’s describing the precondition for anyone doing unfamiliar work to admit, out loud, that the map has run out.
Her methodology bears this out in practice, not just in language. Before designing a single event, she ran one-on-one interviews and small-group conversations to learn what members actually needed emotionally, not just professionally. The result shows up in the room: grounding exercises before workshops, facilitators trained to hold silence instead of rushing past it, members treated as collaborators rather than an audience.
The bet is already producing evidence. Her weekly spotlight series has surfaced dozens of women describing the same pattern in their own words: careers accelerated not by credentials, but by someone finally saying the quiet part out loud.
The Sonnenberg Playbook: 5 Lessons
Listen before you build anything. Run real conversations first; let what people actually need shape the room, not what looks impressive on paper.
Separate bluntness from honesty. Direct feedback only builds trust when it protects someone’s dignity while it tells them the truth.
Model the uncertainty you want others to admit. A leader who says “I don’t know yet” gives an entire team permission to stop pretending.
Design for psychological safety like it’s infrastructure. Treat it as a structural requirement in every meeting and event, not an atmosphere you hope for.
Choose connection over performance. The relationships that outlast a role or a project are built through follow-up and attention, not through the size of the win.
Where the Room Leads
Back in that quiet conference room, the engineer who admitted she didn’t understand the roadmap wasn’t met with silence for long. She was met with company. That is the entire argument Sonnenberg has built a career, and now a company, around: the moment someone says what they don’t know out loud is not the end of their authority. It’s the beginning of everyone else’s honesty too.
She spent six years managing the most credentialed technical professionals in the industry and came away believing credentials were never the point. What people actually needed was a room that didn’t require them to already have the answer.
Rochelle Sonnenberg built that room. She is still holding the door.
Rochelle Sonnenberg is the Founder of Her Tech Community, a membership community for women and non-binary professionals in tech, launching soon. She is also Co-Lead of the New York Chapter of the WIT Network. She previously led community initiatives at both Elastic and Microsoft. Rochelle is based in New York City. To connect with Rochelle or learn more, visit her LinkedIn profile
