Meet Anna Perrotta
Anna Perrotta, based in Dubai, United Arab Emirates, is a luxury brand strategist, the Founder and CEO of Artemis Luxe, a brand-building and experiential marketing agency redefining how luxury brands connect with people in the Middle East and beyond. Born in Italy and educated in Milan, she brings a European understanding of heritage, craftsmanship, and storytelling to the region’s evolving luxury landscape. Her career has unfolded across media, automotive, jewelry, fashion, and experiential marketing, guided by a belief she often returns to: “A story belongs to people.” Today, she works with luxury brands and large corporates to translate European codes of luxury into culturally fluent, emotionally resonant experiences across the UAE and the wider GCC.
The Art of Translation in a Global Luxury World
Luxury, at its highest level, is never just about objects. It is about emotion, memory, culture, and meaning. For Anna Perrotta, luxury has always been a language, one she learned early in life and has since mastered across continents. From the ateliers of Milan to the dynamic skyline of Dubai, her career has been defined by an ability to translate heritage into relevance, craftsmanship into experience, and brands into living narratives.
Anna does not merely build brands; she builds bridges between Europe and the Middle East, tradition and innovation, strategy and soul. Over the course of more than two decades, she has emerged as one of the most compelling figures in modern luxury leadership, shaping how global brands connect with people in an era where authenticity matters more than ever.
Foundation: Where Passion Meets Discipline
Born in Italy, Anna’s introduction to the luxury world began earlier than most. As a teenager, she modeled for major Italian brands, gaining early exposure to the aesthetics, discipline, and craftsmanship that define high-end fashion and jewelry. This formative experience planted a seed, an appreciation for beauty paired with an understanding that luxury, at its core, is about storytelling and emotion. Yet Anna’s path was never built on aesthetics alone. She pursued a rigorous academic foundation, earning a degree in Economics from Bocconi University in Milan, one of Europe’s most prestigious business institutions. The combination of creative exposure and analytical discipline would become a defining hallmark of her career.
Following graduation, Anna entered the media and automotive sectors, working within the sales and marketing divisions of RCS Media Group and General Motors. These early roles sharpened her commercial acumen, teaching her how to navigate complex markets, analyze performance, and support large-scale business operations. While valuable, these experiences also clarified something essential: her ambition lay elsewhere. Luxury, with its fusion of culture, emotion, and commerce, was where Anna felt most aligned. The transition was not impulsive, it was intentional. And it would change everything.
Ascent: Falling in Love with the Language of Jewelry
At Pomellato, Anna was entrusted with implementing wholesale and commercial strategies across Northern Italy. Her responsibilities extended far beyond sales. She managed dealer networks, selected strategic partners, analyzed markets and competitors, and led promotional campaigns supported by high-level events hosted in prestigious five-star venues.
Anna’s defining professional turning point came when she joined DoDo and Pomellato, two iconic jewelry houses within the Kering Group. It was here that luxury transformed from interest to vocation. Jewelry, for Anna, was never just product, it was narrative. Each piece carried heritage, craftsmanship, and emotional resonance. Her role required precision, vision, and an intimate understanding of both brand identity and client psychology. It was during this period that Anna discovered the deeper emotional architecture of luxury, how meaning is built through experience.
With growing confidence and a refined leadership style, she began shaping not only outcomes, but relationships. Those years laid the foundation for her international ambitions.
Reflecting on this philosophy later, she captured it in these words: “Every encounter is an opportunity to shape legacy, craft meaning, and ignite emotion.”
Crossing Borders: Building Bridges in the Middle East
In 2017, Anna made one of the most pivotal decisions of her career: relocating to Dubai. The move represented both opportunity and risk. The UAE’s luxury market was vibrant, competitive, and culturally complex but Anna understood that true growth often lies beyond familiarity. Dubai became the stage where her unique skill set truly flourished. Drawing on her European roots and deep cultural sensitivity, Anna played a key role in introducing some of Europe’s most refined jewelry and fashion brands to the UAE market. Her work extended across business planning, partnership development, market entry strategies, and experiential marketing.
She served as the exclusive distributor for Italian fashion brand Paola Graglia in Dubai and led the opening strategy for Imperial Fashion in the UAE. Her collaborations included working with respected regional players such as Damas Jewelry, where she curated luxury events and VIP experiences designed to resonate with Middle Eastern audiences while preserving European brand integrity. Anna’s strength lay in her ability to translate. Anna understood that European luxury rooted in heritage, restraint, and craftsmanship, could be reimagined for a region defined by ambition, generosity, and expressive confidence. Her projects were not only commercially successful; they fostered trust, cultural dialogue, and long-term brand equity.
From Market Specialist to Strategic Advisor
After years of hands-on market building, Anna formalized her advisory approach in 2024 with the launch of Anna Perrotta International Advisory Partners. The firm was created to assist international companies in defining and implementing growth strategies in the UAE. Her work went beyond consultation. She collaborated closely with leadership teams, focusing on execution, partnerships, and sustainable positioning. The advisory firm represented a natural progression, grounded in experience rather than theory.
Her philosophy during this phase reflected a shift from service to collaboration. As she emphasized in her own reflections, “We don’t just consult, we collaborate.”
Artemis Luxe: Where Story Meets Experience
In 2025, Anna founded Artemis Luxe, a full-service brand building and experiential marketing agency dedicated to luxury brands and large corporates. Artemis Luxe was conceived as a bridge, connecting brands with people through storytelling, events, and carefully curated experiences. The agency operates across brand consultancy, strategic public relations, social media and storytelling, influencer marketing, VIP relations, press office services, and event management. The name Artemis reflects values Anna has carried throughout her journey: precision, independence, and clarity of vision. Through Artemis Luxe, she adapts European codes of luxury to the UAE and GCC markets, designing experiences that feel personal, intentional, and culturally fluent.
Anna reflects, “Luxury becomes meaningful when people feel connected to it.”
Leadership with Purpose: Empowering Women Through Luxury
Beyond brand-building, Anna’s impact extends into leadership advocacy. Through Artemis Luxe, she established the Artemis Luxe Women Advisory Board, an initiative rooted in her commitment to global female leadership. The board brings together influential, purpose-driven women from diverse industries and geographies, creating a platform for collaboration, mentorship, and opportunity. It reflects Anna’s conviction that luxury, when guided by values, can become a force for empowerment and social impact.
In recognition of her leadership and influence, Anna was honored with the Woman Entrepreneur of the Year 2025 award by CIOThink. The accolade acknowledged not only her business success, but her ability to redefine luxury leadership through purpose, cultural fluency, and vision.
Vision for the Future: Crafting What Endures
Looking ahead, Anna Perrotta remains focused on growth but never at the expense of meaning. Her vision for Artemis Luxe is global, yet deeply personal. She seeks to build experiences that endure beyond a single moment, campaigns that resonate emotionally, and brands that stand for something real.
Luxury, in Anna’s world, is not about excess, it is about intention. It is about creating spaces where people feel seen, stories feel authentic, and heritage feels alive.
“When women rise, the world rises with them,” she believes, a philosophy that continues to shape her leadership and legacy.
Editorial Note: A Call to Action
Anna Perrotta’s journey offers a compelling blueprint for modern leadership, one where strategy, culture, and humanity coexist. Her story invites founders, executives, and creatives to rethink how brands are built, not as transactions, but as living narratives.
In a global luxury landscape that demands both excellence and authenticity, Anna’s work stands as a reminder: the most powerful legacies are crafted with purpose, precision, and people at the center.
