Who is Who
Lisa Laterza is the CEO and co-founder of Glam You Up and co-founder of Detekta, known for transforming challenges into opportunities through customer-centric innovation and sustainability-driven thinking. A former consultant with deep expertise in market analysis and business strategy, she now leads two growing tech ventures while mentoring global founders. Her leadership blends strategic clarity, resilience, and a commitment to impactful, human-centered solutions.
There are leaders who follow the rhythm of an industry, and then there are those who change it. From the earliest days of her career, Lisa Laterza learned to see patterns others missed. She understood that progress comes not from accepting what exists but from questioning what could be rebuilt. Her journey from seasoned consultant to CEO and co-founder of Glam You Up and Detekta reflects a deep commitment to innovation, responsibility, and impact. It is a story grounded in determination, shaped by experience, and lifted by a vision that continues to evolve.
Foundation of Excellence
Lisa’s foundation began with rigorous academic training that continues to guide her decisions today. She earned her degrees in Economics from Università Cattolica del Sacro Cuore and Università Carlo Cattaneo, developing the analytical mindset that would support her future leadership roles. Years before founding companies, she spent over a decade consulting across Italy and Monaco. These formative years sharpened her expertise in market studies, project viability, and global supply networks. They also exposed her to the structural inefficiencies that many companies overlooked. Her move from Italy to Monaco became much more than a geographic shift; it marked the beginning of her evolution as a strategic thinker ready to innovate.
A Consulting Career That Shaped an Entrepreneur
For more than thirteen years, Lisa immersed herself in complex markets, studying the dynamics that drive growth and the challenges that slow it down. Her consultancy work built the discipline, intuition, and global perspective that later became the backbone of her entrepreneurial success. As she collaborated with international suppliers and navigated industrial markets, she strengthened her ability to identify realistic opportunities and anticipate long-term trends. These years were her laboratory, her training ground, and her runway toward business creation.
The Rise of an Entrepreneurial Leader
The pivotal moment in Lisa’s journey came when she chose to transform insight into action. With Glam You Up, she challenged the fashion industry to rethink the way it approaches customer experience and sustainability. Instead of treating returns as a logistical issue, she identified the real source of the problem: a lack of personalized guidance for shoppers. As she often clarifies, “Helping people choose is the real solution. Seventy percent of returns aren’t sizing issues. They’re style issues.” Glam You Up embodies this perspective, offering proactive advice that reduces waste and empowers consumers.
Her entrepreneurial expansion continued with the co-founding of Detekta, a compliance automation platform designed to simplify breach reporting. Where Glam You Up addresses the inefficiencies of fashion e-commerce, Detekta modernizes the compliance process for companies that struggle to keep up with evolving requirements. Each venture solves a different problem, yet both reinforce her belief that technology should serve people through clarity, simplicity, and truth.
Driving Innovation and Sustainable Change
Lisa’s work gained international visibility when she became part of Startupbootcamp’s Sustainability Accelerator in Amsterdam. The program deepened her commitment to building technology that benefits both consumers and the environment. Her dedication to innovation is matched by her presence in the global startup ecosystem. As a mentor for the Startup World Cup, she supports founders who are just beginning their journeys, offering guidance shaped by real-world experience.
One of her most notable milestones came when she was featured on The Final Pitch Dubai, where she presented Detekta in front of global investors. Moments like this remind her why she builds. After the event, she shared a sentiment that reflects her drive and clarity of purpose: “We do this to innovate, to create impact, and to push forward. The journey is just beginning.”
Leadership Insights and Personal Depth
Lisa’s leadership philosophy blends confidence with humility. She believes in strategic partnerships, responsible innovation, and the importance of continuous learning. Her ongoing E-MBA reflects her commitment to growth and adaptability. She is admired by peers not only for her achievements but also for her character. As one colleague noted, “I’ve seen Lisa take her startup from a pitch deck and a landing page to where it is today. She’s relentless and cunning as an entrepreneur.”
Behind her professional accomplishments is a multidimensional woman who navigates leadership while raising two children. She values wellness, embraces challenges, and welcomes the moments of celebration that add balance to a demanding entrepreneurial life.
A Vision That Continues to Expand
Today, Lisa leads Glam You Up and Detekta with a clear intention: to build solutions that last. Her companies reflect her belief that industries must evolve toward sustainability, transparency, and user-centered value. She continues to shape the narrative of modern entrepreneurship, carrying forward a mission rooted in innovation and authenticity. Whether advising founders, refining business strategy, or presenting her ideas on global stages, she remains anchored in purpose.
Conclusion
Lisa Laterza’s journey is far from complete, yet her impact is already undeniable. She is redefining what it means to lead with integrity and vision, proving that meaningful progress is achieved by those willing to rethink the systems around them. Her work stands as a reminder that innovation is not about speed but direction. As she continues building and expanding her mission, her leadership inspires others to create change with courage and intention.
