EMCC Senior Practitioner Coach & Author | Empowering "Big Sister" Entrepreneurs to scale with ease by trading the burnout of over-giving for the strategic power of rest and play.
In November 2021, Chloe Myers stood at a precipice that would have paralyzed most. Still navigating the raw grief of losing her mother and witnessing her son’s profound school-related anxiety, the “big sister” instincts that had defined her life for decades kicked into a new kind of gear. This time, she didn’t just “fix” the situation within the existing system; she reinvented her entire world.
In a breathtaking 72-hour window, Chloe withdrew her son from school to begin home-educating, resigned from her role as the manager of an award-winning charity, and, despite having just forfeited her primary income, made the largest financial investment of her life into a Level 7 executive coaching qualification. It was a moment of radical alignment. Guided by her unwavering motto, “Choose it or change it,” Chloe stopped accepting a reality that no longer fit. This wasn’t just a career change; it was the birth of a movement. Today, as the founder of Hopscotch Coaching and author of Work Hard, Rest Hard, Play Hard, Chloe is proof that when you stop carrying the weight of the world, you finally find the strength to fly.
A Foundation of Dual Legacies
Chloe’s journey is anchored in the salty air and rolling green hills of a Victorian seaside town in Devon, England, a place of seagulls, sandcastles, and slow, intentional living. Her foundation was built on two contrasting, yet equally powerful, legacies. Her father, an adventurous “Peter Pan” figure who lived in a van and explored the world from Turkey to Florida, instilled in her a sense of wonder. “Don’t grow up, it’s a trick,” he would say, a mantra that Chloe carried through years of caring for him before his passing in October 2025. From him, she learned that life can be lived on one’s own terms, fueled by caving, diving, and an refusal to let the spark of play die.
Conversely, her mother provided a blueprint for resilience. Raised on a council estate herself, Chloe’s mother worked three jobs before eventually transforming her life by attending university in her 30s to become a beloved teacher. Growing up alongside her younger brother, Chloe naturally stepped into the role of the dependable “big sister,” a dynamic that would later shape her identity and work. Even through the stress of overwork, her mother appreciated the “little things”, the rainbows and the sunrises, and lived by the code: “If you can be anything, be kind.” These two forces, the adventurous spirit of her father and the relentless kindness and grit of her mother, formed the bedrock of Chloe’s “Big Sister” identity: the reliable, compassionate fixer who eventually realized that kindness must also be extended to oneself.
From Charity Leader to Coaching Visionary
Chloe’s professional ascent was marked by nearly twenty years of high-impact service, primarily in the voluntary sector. From helping disabled people find employment to managing a health coaching team at Volunteering In Health, Chloe was the ultimate “safe pair of hands.” Her work was so deeply integrated into the community that she co-authored published research on wellbeing co-ordination for adults with complex needs. She was a leader who knew how to empower others, yet she found herself hitting the same wall many high-achieving women encounter: the “Hero Identity.”
“The single best way we can help others is not to swoop in like a hero, ignoring our own needs and boundaries, but to empower the other person to find their own way forward,” Chloe explains.
This realization was the catalyst for Hopscotch Coaching. By blending her leadership experience with a “semi-spiritual, semi-woo” approach to energetics and manifestation, she created a space for “big-sister” business owners to thrive. She proved her theory that “rest is a strategy” when she generated 75% of her annual income in a single quarter of 2026, all while mooching through New Zealand, renovating her home, and maintaining a daily practice of yoga and sea dipping.
The SELFISH Era
Today, Chloe’s impact is defined by her ability to bridge the gap between “hard” business results and “soft” personal fulfillment. Her CAPE Framework (Check your cape, Align with what matters, Pass the mic, Evolve with ease) has become a lifeline for entrepreneurs who are “sick of carrying it all.” She doesn’t just coach business strategy; she coaches identity. Her six-month SELFISH Era programme is designed to help women reclaim an extra hour a day and reconnect with the “lost art of fun.”
“Taking time to play and have fun will show you new perspectives and spark new ideas. Taking the time to rest means you’ll have the energy to put those ideas into practice,” Chloe reflects.
This philosophy is the heartbeat of her book, Work Hard, Rest Hard, Play Hard. Her impact is echoed by her clients, who report smashing monthly targets while working only three days a week. As fellow coach Nikki Antonaccio noted after Chloe’s 2025 Soul Speaks keynote:
“I can highly recommend Chloe as an inspiring and motivating speaker who will encourage you to take action!”
A Legacy of Freedom and Fairness
As Chloe enters her 40s, her vision is centered on three core values: Fun, Freedom, and Fairness. She remains a “coaching fanatic,” a sober, vegan hiker who refuses to “whinge” about circumstances when she has the power to change them. Her legacy is one of radical permission, permission to rest, permission to play, and permission to succeed without self-sacrifice.
She wrote and delivered an NHS-funded Clearways coaching skills training programme for around 60 health professionals and volunteers over two years, supporting those who work with the most vulnerable and ensuring that compassion doesn’t lead to burnout. Whether she is dancing in her kitchen, trekking a coastal path, or helping a client celebrate their best cash month ever, Chloe Myers is leading a revolution of ease. Her message to the world is simple yet profound:
“Your next level isn’t about doing more. It’s about becoming the woman who believes her dreams are possible, and acts like it.”
Editorial Note:
Chloe Myers’ journey is a powerful reminder that the most “responsible” thing a leader can do is take care of their own spark. Her story challenges the narrative of the “struggling entrepreneur” and replaces it with the “joyful visionary.” If you find yourself overthinking, overworking, and over-caring, Chloe’s life serves as a call to action: take your cape off, embrace the “don’t grow up” spirit, and realize that you don’t have to carry the world to change it.
