Doug Reifschneider
Fractional Chief Marketing Officer
Chief Outsider
About Doug Reifschneider
Sure. I’m a 25+ year veteran of the food service industry. I’ve been doing marketing for brands such as Taco John’s, Hardee’s, Wendy’s, Pizza Hut, Fazoli’s, Firehouse Subs and Pita Pit USA. I love data and am a data driven marketing person but I also analyze things in my personal life. So it’s probably more accurate to say I am a data-driven person.
For example, I love to ride bicycles. Cycling has been a passion and big part of my life since 2006. With more than an average income I’ve been fortunate to be able to buy expensive bikes and toys that go with the bikes. One of those toys is a power meter. Power meters have been around for a while and all pro cyclists use power to train. Amateurs like myself also use power meters train and measure their rides.
You see, with a power meter, you measure the power output you produce on each pedal stroke. It’s a lot more accurate that using heart rate to measure performance because your heart reacts to the work or power you produce on a bike vs. actually measuring the work/power your legs churn out when you’re training or racing.
I don’t even race but I love to look at the numbers and use them to improve my cycling ability.
Doug Reifschneider
Fractional Chief Marketing Officer
Chief Outsider
Doug Reifschneider's Recommendations
Gerry Kubek Recommended Doug Reifschneider
Honesty and integrity are only two keywords I can use to describe Doug. I had the honor and pleasure of working with him as a client, and from the very first meeting, I knew that he was a man of his word.
As Vice President of Marketing for Pita Pit, Doug accomplished a lot in a short time, not the least of which was hiring us (OH Partners) to reestablish brand credentials and discover the brand proposition. As a CMO, he visualizes the future of the brand and understands the details needed to get there."
Doug’s ability to manage his people and our team made our working relationship a very good one. I could always count on Doug to provide forthright and detailed information to help align us completely and to also provide keen insight to help us rebuild the brand. Doug is a true leader and a genuine person, and I maintain the highest respect for him.
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Jack Riggs Recommended Doug Reifschneider
I would highly recommend Doug for his marketing leadership skills, marketing analytics and work ethic. While working together at Pita Pit USA, Doug led the first-class rebuilding of the company's marketing tech, including app, digital ordering and loyalty program. Doug is experienced and disciplined, and knows how to interpret data and sales trends better than anyone I know. Doug is also honest, ethical and very straight forward. I wish him the very best, because he deserves it!
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Jeff Finnerty Recommended Doug Reifschneider
I have had the opportunity to work with Doug in multiple capacities over the course of several years. Doug is first and foremost a high character, passionate people leader. I have always appreciated Doug's pragmatic and analytical approach to setting and advancing marketing strategies that align with an organization's mission and top priorities. Doug's teams are highly motivated, on strategy and deliver results that achieve short and long term goals.
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Marisa Burton Recommended Doug Reifschneider
Doug was a supportive and professional supervisor. He encouraged his team to grow and to succeed. Doug would be an asset to any company that needs a well rounded, ethical and knowledgeable marketing leader. He is an expert in brand marketing but also has a deep experience and understanding of traditional and digital media. Doug is data driven and has a knack for using data to inspire action. It was my honor to work for and with Doug.
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