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I’ve always been a “big-picture” person. Before diving into any specific parts of massive projects, I enjoy the process of plotting out the overall landscape first; it seems to be wired into my DNA, as the daughter of an electrical engineer. I feel the most energized – personally and professionally – when I’m thrown into an incredibly complex situation, with the expectation that I’ll learn everything I need to know quickly and turn it all into a well-oiled machine that practically runs itself. In recent years, it occurred to me that I needed to apply this approach to my own life, to optimize my full potential; I had to take a step back to gain a richer understanding of the whole of reality, before diving back into dealing with its individual parts. I studied life’s deeper meaning and structure from every conceivable angle – philosophically, psychologically, spiritually, and scientifically – and spent five years traveling through 40 countries and six continents, to gain a much more diverse perspective. I returned from this journey with such a tremendous sense of purpose associated with Adult Education and EdTech; I now feel incredibly inspired to create new structures that help others to acquire knowledge and gain a similar “big-picture” worldview
Multiple Organizations
I've had the pleasure of reporting to Nikki for my two-plus year tenure at TIG Global and can safely say that I don't know how she manages to handle all the duties of her job and still appear human. She manages a workload of clients that is, quite simply, unheard of and seems to do it all with aplomb, navigating keyword lists, managing refreshes and developing new website copy all without batting an eyelash.
As a boss and manager, she is always accessible and constantly willing to lend a helping hand, tutoring new writers when they have questions or debating the best method of tackling a new project with other experienced team members. Her knowledge of the industry and company's clients is awe-inspiring.
While I always will wish Nikki the best in any future endeavors she may pursue, it will be hard to say goodbye to her when the time comes, as I don't know how the copy team will function without her.
Visit Linkedin ProfileThere are few people who understand both the strategic and tactical efforts required to excel in SEO results. Nikki Johnson is one of those individuals. She totally gets it, works hard, and delivers consistently. Nikki was instrumental to delivering superior SEO for major hotel owenrship and management companies, as well as individual properties. In the backoffice, in person, or the field, Nikki was ready to support sales and client services in every way possible. Nikki is a rare find in the complex world of SEO, and she has a great sense of humor!
Visit Linkedin ProfileNikki Johnson is one of the most dedicated and hardest working individuals with whom I've ever been associated. Her boundless energy is contagious and her ability to juggle innumerable projects and never miss a deadline is legendary.
A talented writer, in general, Nikki has also mastered the art and science of SEO copywriting while continually refining her approach in light of changes among the search engine algorithms and Internet user demands. Managing a team of both internal and external resources, Nikki is an exceptional leader; instilling her core values while empowering her team to get the job done in their own way.
Nikki is a pleasure to have as a colleague and an invaluable asset to the organizations and clients she serves.
Visit Linkedin ProfileNikki is an extraordinary resource in the area of copywriting generally with an unrivaled expertise in writing for SEO. At TIG Global, Nikki (who started as a receptionist and employee #2 and grew to a senior leader managing a very large crew inside and outside) developed strategy and executed on the SEO copy needs for over 1,000 hospitality customers of the company. As head of Sales, one of our greatest selling points compared to our competition was Nikki.
Nikki is not only a rare talent in DOING this work and keeping abreast of the important changes in the area, but she is also a supremely strong manager and a delight to have on the team. She is passionate, energetic, driven, and -- even with all that -- highly reliable in keeping deadlines.
I would hire Nikki in a heartbeat.
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