CEO of ALevelSoft | Healthcare Tech Partner | Custom Software Developer | Mobile Application Developer | SaaS Developer | Software Test Engineer | Web Developer | Application Developer | Business Analyst
For two decades, the most complex problems Alina Shapovalova solved belonged to someone else. Insurance platforms processing millions of claims. Sports systems serving millions of users. Healthcare products improving patient care. Today, as CEO of ALevelSoft, she leads a healthcare-focused software development company that partners with startups and established digital health organizations to build products across healthcare, wellness, caregiving, and healthy aging. The direction was never a strategic pivot. Long before founding ALevelSoft, both Alina and members of her team had already been building health and wellness products. She established the company with a clear purpose: to help product companies create technology that genuinely improves people’s lives, particularly solutions that help older adults remain independent, connected, and safer for longer.
The CEO Who Chose Complexity Over Scale
Alina Shapovalova is the CEO of ALevelSoft, a Ukraine-based software development company that specializes in healthcare technology for funded startups and established digital health companies across the US, UK, Canada, and Europe. After eighteen years building systems for millions of users, she now focuses on the most vulnerable populations, where success is measured not in throughput, but in whether a critical alert reaches the right person in time to save a life.
From Actuarial Tables to Patient Tables
Her foundation was built in the unforgiving world of European insurance markets. Starting as a Java developer at ProfITSoft in 2005, she learned to write code for systems that could not afford to fail. Insurance software teaches brutal lessons about regulatory compliance, data precision, and long-term reliability. She absorbed them all, advancing to team leader and helping launch large-scale web systems for major German and Ukrainian insurance companies.
The healthcare thread began at ITCraft, where she spent eight years as project delivery manager, leading nineteen successful projects. She developed a HIPAA-compliant mobile application deployed across sixteen clinics, and built an electronic health records platform with video consultation capabilities well before the pandemic made telehealth essential. These projects showed her something crucial: healthcare software was not just another vertical. It was a domain where technical excellence was a moral requirement.
Then came the detour that looked like a departure but was actually preparation. At Sporty Systems, she built sports platforms that attracted 7.5 million users. She engineered white-label systems launching across five continents, created lineup optimizers for daily fantasy sports, and designed an MLB simulator running ten thousand game simulations per match. The scale was massive, the stakes were entertainment, and the lessons were invaluable.
“The first non-negotiable was scalable architecture: we moved toward a microservice-based architecture to support millions of users, many sports clubs, and high-traffic periods,” she explains. The second was embedding quality assurance throughout delivery, not bolting it on at the end. Looking back, she is direct about what she would change: “Today I would be much stricter with scope. I would separate must-haves from nice-to-haves earlier, and I would cut overtime while still protecting delivery timelines and budget.”
Where Every Alert Carries Life-and-Death Weight
At ALevelSoft, which she has led as CEO since January 2024, those hard-won lessons from sports and insurance are applied across healthcare, wellness, remote patient monitoring, women’s health, caregiving, and healthy aging. Rather than developing a single proprietary product, the company partners with funded startups and established digital health organizations, helping them build reliable software where technical excellence directly affects patient care, safety, and quality of life.
One healthcare project illustrates that approach. Working as a technology partner with the company behind an IoT-powered elderly care solution, ALevelSoft helped develop a platform connecting patients, caregivers, clinicians, mobile applications, and connected devices into a single reliable workflow. The project reflects the company’s broader role: partnering with healthcare innovators to turn complex product ideas into dependable solutions, rather than building standalone products of its own. The technical challenge was significant. The human challenge was profound. Many patients were elderly, easily overwhelmed by technology, and dependent on systems they would never fully understand.
“The key product decision was to give each stakeholder the right level of information: simple guidance and timely notifications for patients and caregivers, and structured, reliable data for doctors,” she says. “The first outcome to measure was whether important patient events were detected, delivered to the right person, and acted on in time.”
That framing reveals everything about how ALevelSoft operates. Success is not measured in user acquisition or engagement metrics. It is measured in whether an alert fired correctly at two in the morning when someone’s grandmother needed help.
The AI question adds another layer of complexity. Healthcare executives feel pressure to implement AI features quickly, but Alina takes a deliberately cautious approach. “The hardest trade-off is moving fast with AI while still protecting clinical safety, compliance, trust, and unit economics,” she explains. “An AI feature can work technically but become too expensive to operate at scale.”
Her advice to executives is practical and grounded: start with narrow AI use cases, use only verified source data, keep human review in clinical workflows, and calculate costs early. When protected health information is involved, treat HIPAA and GDPR compliance as design constraints, not audit afterthoughts.
At ALevelSoft, values become operational through process. Every project centers on continuous discovery, business analysis, and quality assurance that keeps patient safety visible throughout development. “For us, patient safety, compliance, reliability, and empathy for real users are standards, not slogans,” she says. The company also prioritizes women in leadership roles, ensuring they hold decision-making authority rather than supporting positions.
The Vision That Finally Belongs to Her
Seven and a half million sports fans checking fantasy lineups represents impressive scale. But a single elderly patient whose caregiver receives a life-saving notification represents something more important: technology that serves the people who need it most, built by someone who understands that the hardest problems and the highest stakes often occupy the same space. Alina Shapovalova spent twenty years learning to build systems that could handle enormous complexity and pressure, and now she applies every lesson to the work that matters most: keeping vulnerable people safe, one alert at a time.
Alina Shapovalova is the Chief Executive Officer of ALevelSoft, based in Ukraine. She leads a healthcare-focused software development company serving funded startups and digital health companies across the US, UK, Canada, and Europe, specializing in elderly care, remote patient monitoring, women’s health, and AI-enabled clinical solutions. To connect with Alina or learn more, visit linkedin.com/in/alina-alevelsoft.
