Founder & CEO of SHE IS AI | Ethical AI Architect & Global Speaker | Equipping women and leaders to move from AI fear to fluency through a human-led ecosystem.
Meet Amanda Jeffs
In a rapidly evolving world where artificial intelligence is reshaping industries and society, Amanda Jeffs is pioneering the future of ethical, human-led AI. Originally from New Zealand, she is the founder and CEO of SHE IS AI, a global platform and ecosystem empowering women and underrepresented leaders to understand, adopt, and lead in AI with confidence and integrity. Combining over 20 years of experience across marketing, publishing, entrepreneurship, and international business, Amanda works at the intersection of strategy, technology, and leadership, shaping programs, advisory frameworks, and communities that ensure AI serves humanity. Her mission is clear: equip the next generation of leaders with the tools, ethics, and vision to harness AI responsibly while amplifying human creativity and agency.
Roots That Shaped a Visionary
Growing up on a farm in New Zealand, Amanda’s early life instilled in her a strong work ethic and a deep appreciation for community. In a relatively small and grounded environment, she learned the value of resourcefulness, responsibility, and collaboration. She describes this upbringing as formative, giving her a “number 8 wire” approach, using simple tools creatively to solve complex problems.
Amanda’s love for creativity and people emerged early, blending with her instinct for action. She was naturally drawn to storytelling, coaching, and community-building, and she approached every challenge with strategic foresight. Motherhood intensified her sense of urgency for the future, especially as it intersects with technology.
She reflects, “I don’t just see AI as a business opportunity; I see it as infrastructure that will define the world our children inherit.”
Discovering a Purpose
Amanda’s career trajectory began in marketing and communications, where she honed her skills across multiple industries, from startups to universities, agencies, and global enterprises. Her first formal experiences in the professional world, from roles in marketing administration and events management to digital strategy and social media leadership, shaped her ability to translate vision into measurable impact.
A defining moment in her journey came as she observed the accelerating adoption of AI across industries. She recognized a critical gap: brilliant women and underrepresented leaders were often left behind, not for lack of intelligence, but for lack of access, translation, and confidence.
She recalls, “Brilliant, capable women saying, ‘I know I’m smart… why does AI feel overwhelming?’ And another gap: that gap wasn’t about intelligence. It was about access, translation, and confidence.”
This realization led to the creation of SHE IS AI, not as a content brand, but as an operating system for capability.
Amanda recalls, “That gap wasn’t about intelligence. It was about access, translation, and confidence.”
Building SHE IS AI: Mission, Vision, and Impact
Today, Amanda is leading SHE IS AI into a phase of massive, tangible impact. Under Amanda’s leadership, SHE IS AI has grown into a globally recognized, women-led AI ecosystem, spanning education, media, community, consulting, and strategic deployments. Its mission is bold: to build one million AI leaders by 2030, ensuring diverse intelligence and human values shape the future of technology. At the heart of the organization is a belief in education as empowerment. SHE IS AI offers structured AI programs, Train-the-Trainer certifications, and ethical learning pathways, particularly focused on emerging markets in Africa and Southeast Asia.
Amanda emphasizes, “We are building the leadership layer that determines how AI is adopted globally.”
Through its community initiatives, the platform connects leaders, educators, and experts worldwide, creating a network where voices that have historically been excluded can thrive. The organization’s media arm amplifies these voices, highlighting thought leaders shaping the AI era. Through her SHE IS AI XPERT Agency and the Skool community, she is equipping business leaders to move from fear to fluency. She has trained nearly 1,000 individuals, proving that when technology enhances human agency rather than replacing it, the results are transformative. Amanda’s vision is ambitious but grounded in impact.
She frames it as a movement, not a moment: “I don’t see SHE IS AI as a moment. I see it as infrastructure for the next generation of leadership… helping people move from fear of AI to fluency with AI while keeping humanity at the centre.”
Scaling Global Impact
Beyond education, Amanda’s work with SHE IS AI encompasses global advisory, consulting, and real-world AI deployment. She has built partnerships with institutions, governments, and enterprises to ensure AI adoption is both responsible and effective. These efforts extend to creating energy-resilient AI training hubs in emerging markets, ensuring inclusion even where bandwidth or infrastructure is limited.
Through her leadership, SHE IS AI has gained international recognition, including accolades such as the Global Recognition Award, Stevie® Awards Bronze for Women in Business, and semi-finalist status for the .ART Award in Digital Innovation. Each recognition underscores the effectiveness of the ecosystem she has nurtured, but Amanda frames these not as personal wins but as community milestones:
“This win is for everyone who believed in the mission from day one. It’s not just recognition, it’s a call to keep going, scaling bigger, reaching further, and building a future where AI works for all.”
A Legacy of Human Led Intelligence
Amanda Jeffs is building a legacy where the term “Artificial Intelligence” is inseparable from “Human Value.” Her goal is to ensure that women are not just consumers in the new economy but its primary architects and governors. She remains a “generator” who believes that truth and character are the defining forces of this era.
As she speaks on global stages and advises on strategic partnerships, her message remains anchored in empathy.
“If there is a legacy I care about, it is this: helping people move from fear of AI to fluency with AI while keeping humanity at the centre.”
Vision for the Future
As she continues to grow SHE IS AI, Amanda remains focused on scaling the ecosystem, expanding certification programs internationally, and developing the infrastructure necessary for ethical AI education across emerging markets. She actively pursues speaking, advisory, and partnership opportunities to influence human-centred AI adoption globally.
Amanda Jeffs’ story reflects the power of vision rooted in lived experience. From the farmlands of New Zealand to global stages, she has consistently combined creativity, strategy, and empathy to transform opportunity into leadership.
Her work embodies a bold truth: “Your voice matters. AI is the future, and we are building it together.”
Through determination, foresight, and ethical commitment, Amanda is not just leading in AI, she is defining the roadmap for how humanity and technology can advance together.
Editorial Note:
Amanda Jeffs is shaping a new era of AI leadership where ethics, education, and inclusion are at the forefront. Her journey illustrates that technology is not just a tool, but a force for global good when guided by human-centered principles. SHE IS AI is more than a platform; it is a blueprint for leaders ready to build a future where AI serves humanity, not the other way around.
