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Cris Lindner, a trailblazer in innovation, design, and neuro experience, has dedicated over 20 years to transforming how businesses and individuals approach creativity, technology, and problem-solving. As the founder of Innovati.io and Innovati.Design, Cris has become a driving force behind disruptive innovation, helping clients leverage original frameworks and tools to fuel growth and impact. Her career is marked by an unwavering commitment to creative excellence and a vision to position Brazil as a hub of global creative resources.
Contact Details
Email: sshubert22@gmail.com
LinkedIn: www.linkedin.com/in/susanshubert-8714768
Early Life and Background
Cris Lindner’s passion for design and innovation ignited early on. Hailing from São Paulo, Brazil, she pursued her studies in graphic design and branding, obtaining an MBA from the Faculdades Integradas Rio Branco and furthering her expertise with courses in innovation and design thinking from prestigious institutions such as MIT and the University of São Paulo. Her academic journey laid the foundation for her future as a designer and innovator, focusing on using creativity to solve complex challenges.
Career Journey and Key Achievements
Cris’s career began in the creative industry, where she quickly established herself as a Senior Graphic Designer and Team Leader. Her early years saw her collaborating with major global brands like Ford, Coca-Cola, and Bradesco, driving digital transformation and brand innovation through her expertise in user experience and design thinking. Her passion for merging neuroscience with design led her to become a Senior Neuro-Experience Designer, where she honed her skills in creating digital experiences that resonate with the subconscious mind of users.
In 2010, Cris founded Innovati.Design, which brought her closer to realizing her vision of helping organizations embrace innovation and creative problem-solving. She worked with top agencies such as McCann and WPP, delivering impactful solutions for clients like AMBEV, Unimed, and Totvs. By leveraging growth hacking and corporate hacking strategies, Cris helped her clients enhance revenue and maximize digital performance.
In 2019, Cris expanded her reach with Innovati.io, a company focused on democratizing innovation. Through Innovati.io, she developed unique frameworks like the Stack Design Thinking, the Hack of Insight, and the Purpose Canvas, enabling businesses to craft innovative solutions. Her work in corporate strategy and digital transformation has helped shape the future of innovation in Brazil and beyond.
Leadership Roles and Industry Impact
As a leader, Cris has not only empowered businesses but also nurtured the next generation of innovators. In her role as Vice-President of Innovation, Science, and Technology at the Brazil-Portugal Chamber of Commerce, she advocates for collaboration and knowledge sharing between Brazil and Portugal. She actively promotes the growth of startups, internationalization, and open innovation, positioning herself as a catalyst for cross-border entrepreneurial initiatives.
In addition to her leadership in the business sector, Cris is also a professor at the Brazilian Institute of Neuromarketing and Neuroeconomics (IBN), where she teaches Neuro Experience Design. Her work at IBN merges neuroscience, design thinking, and technology to create meaningful and transformative user experiences.
Innovative Projects and Vision for the Future
Cris’s approach to innovation combines design thinking, neuroeconomics, and digital transformation to produce solutions that not only meet client needs but also anticipate future trends. She is known for developing strategies that redefine user experiences across various industries, from digital marketing to corporate branding. Her ability to envision the future of innovation and create practical, impactful solutions has earned her a reputation as one of the most influential figures in the creative and digital transformation space.
Her vision for the future remains clear: to democratize innovation, harness the potential of human creativity, and create an ecosystem where businesses and individuals can thrive through creative collaboration and technological advancement.
Educational Background and Certifications
Cris Lindner’s academic foundation includes a Bachelor’s in Graphic Design from Universidade Presbiteriana Mackenzie and an MBA in Branding from Faculdades Integradas Rio Branco. She further enhanced her skills by completing specialized courses on Innovation and Design Thinking at the Massachusetts Institute of Technology (MIT) and the University of São Paulo.
Honors and Awards
Throughout her career, Cris has been recognized for her contributions to the field of innovation and design. She is particularly celebrated for her role in driving growth for high-profile brands and for her educational efforts in shaping the future of design and innovation.
Key Takeaways
Cris Lindner is a visionary leader who combines design thinking, neuro experience design, and digital transformation to create innovative solutions.
Her career is defined by her work with leading brands such as Bradesco, Globo, Coca-Cola, and WPP, where she led digital transformation and innovative projects.
As a professor and mentor, she is committed to educating and empowering the next generation of designers and innovators.
Cris’s leadership in Innovati.io and the Brazil-Portugal Chamber of Commerce exemplifies her dedication to fostering innovation and entrepreneurial collaboration across borders.
Leadership lessons
Embrace the Power of Interdisciplinary Thinking: Cris combines neuroscience, design thinking, and technology to solve complex business challenges.
Foster a Culture of Innovation: Great leaders, like Cris, understand the importance of encouraging creativity and out-of-the-box thinking within their organizations.
Focus on Client Impact: By aligning solutions with client goals and enhancing user experience, Cris demonstrates the importance of delivering measurable results.
Adapt to Change: Cris’s success comes from continuously evolving her strategies and embracing new technologies to stay ahead in an ever-changing digital landscape.
Invest in Education: By sharing knowledge and empowering others through teaching, Cris ensures the continued growth and transformation of the innovation ecosystem.
Conclusion
Cris Lindner’s career is a testament to the power of innovation, design thinking, and strategic leadership. Her ability to blend neuroscience with design has made her a trailblazer in creating human-centered, transformative solutions. Through her leadership at Innovati and her work with global brands, Cris continues to influence the future of corporate innovation, ensuring that design remains both impactful and purpose-driven.
Editorial Notes
Cris Lindner’s extensive career in design, innovation, and neuro-experience has not only positioned her as a thought leader but also as a catalyst for transformative change in various industries. With over two decades of experience, she has leveraged her unique approach, blending neuroscience with design thinking, to help organizations unlock creative potential and drive impactful results. Her work with global brands like Coca-Cola, Globo, and Bradesco underscores her ability to deliver innovative solutions that resonate with both businesses and their consumers. As the founder of Innovati, Cris continues to push boundaries in corporate innovation and strategic development, ensuring that the future of design is both human-centered and purpose-driven.
Cris’s leadership in initiatives like the Brazil-Portugal Chamber of Commerce and her pioneering neuro experience design methodologies highlight her commitment to fostering cross-cultural collaboration and advancing the global creative economy. With her academic involvement at IBN and expertise in strategic design, Cris Lindner remains a formidable force in shaping the future of digital transformation and innovation.
