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Founder & President of Innovati.io
São Paulo, Brazil
Cris Lindner, a seasoned designer, innovator, and educator with over 20 years of experience, has dedicated her career to revolutionizing the fields of digital transformation, neuro experience design, and corporate innovation. Her journey, marked by the creation of impactful frameworks and methodologies, exemplifies her mission to empower individuals and organizations to unlock their creative potential and tackle complex challenges. As the founder of Innovati, Cris brings Brazilian ingenuity to the global stage, helping companies achieve disruptive innovation and sustainable growth.
Contact Details
- Phone: +55 11 99840-7315
- Email: admin@innovati.ws
- LinkedIn: Cris Lindner
- Website: Innovati.io
- Other Links: Innovati Design and Marketplace
Early Life and Educational Background
Cris’s foundation in design and innovation started with a Bachelor’s degree in Graphic Design from Universidade Presbiteriana Mackenzie, which she pursued from 1998 to 2001. Her academic journey continued with an MBA in Branding from Faculdades Integradas Rio Branco. Over the years, she has further enriched her expertise with specialized courses, including Innovation of Products and Services: MIT’s Approach to Design Thinking from the Massachusetts Institute of Technology (MIT) and a course in Innovation Management from Universidade de São Paulo. These educational experiences contributed significantly to her approach to blending design with innovation.
Innovati.io: Democratizing Innovation
In 2010, Cris founded Innovati.io, a company committed to enabling organizations to harness their creative potential through structured frameworks for corporate hacking and innovation. Innovati.io has grown to become a beacon for digital transformation in Brazil, empowering businesses to adopt disruptive solutions in a way that aligns with their unique challenges.
- Innovati.Design: Launched in 2019 as a sub-brand of Innovati.io, Innovati.Design aims to showcase the creative capabilities of Brazilian talent, offering high-complexity digital solutions for corporations across Brazil.
Pioneering Neuro Experience Design at Instituto Brasileiro de Neuromarketing e Neuroeconomia
Since 2020, Cris has also been a professor of Neuro Experience Design (NX) at the Instituto Brasileiro de Neuromarketing e Neuroeconomia. This role allows her to educate and inspire new talent, bridging the gap between neuroscience, technology, and creative problem-solving. Her classes focus on fostering a human-centric, innovative mindset, encouraging students to apply neuroscience principles to design and user experience.
Professional Experience and Career Journey
Senior Neuro-Experience Designer and Growth Strategist
Throughout her career, Cris has held significant roles, such as:
- Digital Experience Manager at A1.Brasil (2006-2007): Led UX strategies for brands like Pirelli, Allianz, and HSBC, focusing on digital campaign enhancement through user experience and strategic digital planning.
- Lead Digital Strategist at JWT (2004-2005): Oversaw digital brand strategies, particularly strengthening Ford’s digital presence.
- Creative Team Lead at CPM S.A. (2001-2002): Spearheaded high-impact digital transformation projects, optimizing client operations.
Key Client Collaborations
Cris’s portfolio boasts collaboration with renowned brands:
- Coca-Cola and Globo: Delivered high-impact branding strategies.
- Instituto Ayrton Senna and Amil: Built digital experiences that align with organizational values and goals.
- WPP, Gringo, and McCann: Engaged in high-stakes creative initiatives, aligning UX and strategic planning.
Contributions to the Brazil-Portugal Business Ecosystem
In December 2023, Cris took on the role of Vice President of Innovation, Science, and Technology at the Brazil-Portugal Chamber of Commerce, Industry, and Tourism. Her responsibilities include fostering collaborations between Brazilian and Portuguese enterprises, promoting open innovation, and nurturing a business environment that aligns with the global entrepreneurial landscape.
Illumna: Enhancing Human Potential through Purposeful Learning
Founded in 2015, Illumna focuses on personal and organizational development. Through Illumna, Cris has provided training in Design Thinking, Gestalt psychology, and neuro-linguistic programming (NLP), empowering brands and individuals to find their purpose and drive innovation.
Notable Methodologies and Frameworks Developed
1. Stack Design Thinking
An advanced framework developed by Cris that goes beyond traditional Design Thinking by integrating insights from neuroscience, psychology, and strategy. This approach has been instrumental for clients in tackling complex design challenges.
2. Hack of Insight
A corporate hacking tool that Cris developed to enhance organizations’ agility in navigating market changes and customer demands. It focuses on enabling rapid insights that drive actionable strategies, emphasizing the human experience.
3. Purpose Canvas
A proprietary framework used to help businesses and brands define their mission, vision, and strategic goals. The Purpose Canvas is particularly valuable for startups seeking to establish a clear brand identity and alignment with their target audience.
Leadership in Education and Mentorship
As a senior professor and mentor at institutions like Faculdade Impacta de Tecnologia and Integra Cursos, Cris has guided the next generation of designers and strategists. Her teachings span various aspects of design, from Information Architecture (IA) to User Experience (UX), always with a focus on real-world application and innovation.
Achievements in Digital Transformation and Business Strategy
Throughout her career, Cris has driven transformation initiatives for major organizations:
- Bradesco and Itaú: Developed high-impact digital identities.
- Ambev, Unimed, and TOTVS (Fluig): Achieved growth through ROI-focused strategies, utilizing growth hacking principles to enhance revenue.
International Recognition and Freelance Work
Cris is part of Toptal, a premier global network of freelance designers and developers, where she serves as a Senior Graphic & Neuro Experience Designer. Her work with Toptal has extended her influence globally, allowing her to impact high-profile projects across multiple industries.
Languages and International Reach
Cris is fluent in English and proficient in Spanish and Italian. Her language skills complement her international reach, allowing her to engage effectively with clients and collaborators from various cultural backgrounds.
Patents and Intellectual Property
Cris holds a patent in Ontofractology, a field that reflects her interest in innovative approaches to understanding and applying complex concepts to solve business challenges.
Key Takeaways
Innovative Leadership: Cris Lindner’s dedication to digital innovation and creative solutions across industries showcases her pioneering leadership style. Her experience in high-impact projects for brands like Coca-Cola, Bradesco, and AMBEV highlights her ability to drive transformative digital strategies.
Neuro Experience Design Expertise: With her background in neuro experience design, Lindner merges neuroscience with user experience and digital transformation, delivering cutting-edge solutions that blend technology with human insights.
Commitment to Education and Mentorship: Her work as a professor at the Brazilian Institute of Neuromarketing and Neuroeconomy reflects her commitment to nurturing talent and advancing industry knowledge.
Global Vision for Brazilian Innovation: Lindner is passionate about positioning Brazil as a global leader in creative economy. Through her initiatives with Innovati.io and her role in the Brazil-Portugal Chamber of Commerce, she fosters connections and opportunities that benefit Brazil’s tech ecosystem.
Holistic Approach to Digital Growth: Lindner’s methods, such as Stack Design Thinking and the Hack of Insight, emphasize a holistic and structured approach to corporate hacking and digital transformation, ensuring sustainable growth and innovative business practices.
Leadership lessons
- Empower Through Knowledge: Invest in educating others to uplift entire teams and foster innovation. Cris’ role as an educator shows the power of sharing knowledge.
- Blend Science with Creativity: Embrace an interdisciplinary approach to problem-solving. Cris combines neuroscience with design to achieve a more profound impact on user experience.
- Focus on Purpose: Develop frameworks and strategies that align with both corporate and personal purpose, driving authentic growth and innovation.
- Build Strategic Alliances: Use partnerships to enhance industry influence and expand reach. Her work with both Brazilian and Portuguese organizations exemplifies this approach.
- Embrace Adaptability: Lindner’s career journey demonstrates the value of staying adaptable in a constantly evolving digital landscape.
Conclusion
Cris Lindner exemplifies a new breed of leadership where innovation, education, and purpose converge. Her career is a testament to the transformative power of combining scientific insights with creative thinking. By leading the Innovati.io ecosystem and mentoring the next generation of digital innovators, Cris is actively shaping the future of digital and neuro experience design. Her focus on empowering businesses and individuals alike through purposeful, strategic innovation continues to drive impact, positioning Brazil on the global stage as a hub for creative and technological advancements.
Editorial Notes
This profile of Cris Lindner captures her unique journey as an innovator, educator, and digital strategist. Her commitment to advancing both personal and organizational potential through purposeful innovation makes her a standout leader. As the founder of Innovati.io and an industry mentor, Lindner’s work is both inspiring and strategically impactful, paving the way for a new standard in digital transformation. This article celebrates her achievements and insights, providing valuable lessons for readers in the fields of innovation, neuro experience design, and leadership.
