Jason Hoffman
Client Solutions / Integrated Marketing
Viacom CBS
About Jason Hoffman
I live to find the perfect convergence of impactful storytelling and immersive technologies.
After working on the production and development of some of the world’s most iconic Entertainment and Media franchise properties I discovered the larger universe of bringing brands to life – reaching and growing fan communities wherever they are.
From Warner Bros. Pictures to the Always On-Slightly Off IFC TV Network, from Verizon Media to the largest VR immersive media company, my focus on purpose, exploration, experience, and connections have resulted in unprecedented revenue and brand fan growth across a diverse range of media landscapes.
I remain committed to disrupting the predictable, delivering unexpected experiences that engage, entertain, and redefine what is possible. After a decade of inventive spirit I continuously aim to unite creativity and technology to push the boundaries of what entertainment can be.
With each new career step, my combined experiences enable the diversification of revenue streams by forming new business roadmaps, and position companies at the forefront of rapidly changing digital innovation; delivering new kinds of ROI.
I am a strong career advocate on the importance of humor as a catalyst for shaping content strategy, forming new perspectives, fostering positive environments and reaching the strongest emotional fan connections.
Jason Hoffman
Client Solutions / Integrated Marketing
Viacom CBS
Jason Hoffman's Recommendations
Jason Bowman Recommended Jason Hoffman
Jason is one of the most creative marketing visionaries that I have worked with. Going well beyond basic marketing, his ability to connect and integrate external partners with the sole purpose of developing unique cutting edge media solutions is an art form. His focus on a brand's needs goes well beyond the surface. I am fortunate that I was able to learn from him and also enjoyed the daily camaraderie. Any organization would be lucky to work with such a professional.
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Erik Yates Recommended Jason Hoffman
Jason is a marketing genius and an absolute pleasure to work with. During our time together, Jason spearheaded our rebranding efforts for the launch of our Gen Z content focused site, Mandatory. He executed the roll out flawlessly and the marketplace got right on board. He was also the mastermind of all of our partnership proposals that extended to entertainment, gaming, CPG, fashion, and many other categories targeting millennial and Gen Z males. His creativity really shines though all aspects of his work. He's also an amazing presenter and crystal clear communicator. Any organization would be lucky to have him on their team!
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Andrea Kinloch Recommended Jason Hoffman
I hired Jason at AOL and I was glad I did. He is a skilled marketer adept at creating an effective and strategic plan for his projects, managing timelines, executing on budget, and more importantly, created successful results. He is adept at working cross-functionally with many teams to get the job done. He is a total team player who considers the input of others and is willing to help the team to drive toward collective goals. And it doesn't hurt that he is an all around nice guy!
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