Anthony Fabbricino

Product Marketing Manager, Developer Products

Adobe

from-the-diary-of-anthony-fabbricino
Industry: Marketing
Location: San Francisco, California, United States
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About

About Anthony Fabbricino

Over 15 years of experience working for Developer Programs and with API Platforms.


For the past 15 years, I have been working for DevRel Programs and with API Platforms. During that time, I have learned that building and managing successful developer products requires (at least) the following; - Make discovery as easy as possible. Find and remove any friction from making the first API call - Great content is critical, but it has to be structured in the right way for different developer skills - Know your audience; work hard on segmentation and use-cases to build the right value proposition - Apply design thinking PLUS agile practices to improve quickly and iteratively. APIs are products too.

Anthony Fabbricino

Product Marketing Manager, Developer Products

Adobe

from-the-diary-of-anthony-fabbricino
Industry: Marketing
Location: San Francisco, California, United States
social-stamp
Recommendations

Anthony Fabbricino's Recommendations

Tanay Ved Recommended Anthony Fabbricino

Anthony and I worked very closely, he was the product owner of the API store which my clients were connecting to. He was always available and easy to work with for any enhancements I requested as well as always communicative of any downtime/issues.

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Louie Torelli Product Manager at Microsoft Recommended Anthony Fabbricino

I worked with Anthony on the AT&T Developer Program supporting the Payment API. He was always very knowledgable, not just in the Marketing of the service, but also in understanding, explaining & recommending the technical components of the service in order to provide the best experience for our customers.

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Srikanth Raju (司瑞凯) Recommended Anthony Fabbricino

I have known Anthony for several years from the time I joined Nokia in 2005. He was also in my teams for quite a few years in this period. Anthony excelled by delivering impressive results on complex topics - from international business development, developer relations, and product marketing. He brought great apps to our platforms, launched developer products, communicated with ease with a multi-national audience of different backgrounds and with external audience from developers, CxOs, media, students, etc. On top of this, Anthony is a consummate team-guy, with an affable personality that makes it a delight to work with him.

I recommend Anthony unconditionally for any business development, developer relations, product, program management & marketing - no matter how complex a product or audience may be.

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