All people deserve to live healthy lives. Consumers desire access to medicines and treatments that are safe, effective, and affordable. The medicare industry is regulated and controlled to provide public benefit and improve patient outcomes. Marketing to skilled healthcare professionals requires a level of knowledge and professionalism to convey the correct product image.
Christine Grogan has over 25 years of healthcare management experience with positions in professional and consumer marketing. Christine was born in Columbia, S.C. and moved to Charleston S.C. Neuroscience bachelor degree led her to sales representation at Parke Davis/Pfizer. She then planned to go to medical school but loved the sales/marketing industry. Christine moved to New York City for Pfizer marketing. Christine now runs her own marketing company based in San Francisco and New York. Subsequently, she went back to corporate America, head of Americas marketing for KCI.
Christine is an expert in all aspects of commercializing brands relating to Pharma, Specialty Pharma, Plastic Surgery (Breast Reconstruction and Liposuction), and Various Medical device areas.
Christine is working on a digital campaign to help women needing breast reconstruction. Her work ensures women with breast cancer get the best possible treatment. She is working tirelessly to give access to women requiring reconstruction surgery after a mastectomy, to get their confidence back. She also works with insurance companies to provide breast construction services to the transgender community.
Christine is a proponent of hard work. She says to be a good marketer; someone has to have lifelong learning that can make decisions with limited data sometimes. She also says everybody needs to know about healthcare and leadership. For Christine, money doesn’t matter to be successful, but integrity does.
I love to meet new people, travel and learn more about healthcare. My favorite place is Africa, as the people are amazing and in much need! I love my 5 -year-old daughter, my husband, 3 dogs, and my past marketing team! I just left KCI-3M and looking for my next opportunity. I am also cofounder of BRAVEcoalition,org and that is keeping me very busy along with school for my PHD.
I was adopted at 9 mos old, born in Columbia, S.C. and moved to Charleston S.C. I remember going to Disney World at 3 years old with my aunt Cle. It was not an easy childhood so will leave it at that.
It is very difficult, never a perfect answer, breadwinner, executive, life learner and trying to be a great mom. A lot more to say on this! Nothing can be 100% there is always give and takes. Women need to stay very foucsed so they do not get burned out trying to overachieve at everything.
I used to be a big runner byt now really into Power Yoga, Peloton and trying to learn to meditate. I am in school for my PHD so reading is also something nice to do.
Friendly, Authentic, Sense of humor
My first boss TomSchmalzired from Parke Davis just passed away at age of 90 and really taught me how to be a servant leader and develop your people based on their individual motivations, not yours. My first boss at Pfizer in NYC, Meg Yoder helped me to stand up for myself and I have really done the rest by hard work and perseverance.
As a woman gets older in her career, late 40’s to and enters her 50’s she has to prove her worth in a different way. When you are younger you do not want to be seen as pretty but smart and as you age you have to show that you are still modern, current and have the experience that will help grow the company better than anyone else.
Neuroscience undergraduate degree at University of Florida, led me to be a sales rep at Parke Davis/Pfizer. planned to go to med school but loved the industry.. I Moved to NYC for Pfizer marketing, after 6 years, moved to Newport Beach for Allergan Director of Botox and then Senior Director launching silicone breast implants. I left Allergan to run a marketing company in San Francisc and NY and then went back to corporate America, head of Americas marketing Americas for KCI, now 3M. They let me go in January and looking at new possiblities and running BRAVEcoalition.org
No, wanted to be a doctor but see that I help many in my current role.
I have an undergrad in Neuroscience, 3 masters and now starting a Ph.D. it is critical to your growth.
I run a 501c3 to help women with breast cancer get the right information to determine the best restoration options for their journey . bravecoaliton.org
Artifical Intelligence and remote monitoring patients are the latest big trends in our space. More to come on this.
Depending on politics we may end up single-payer or not. I want to be a healthcare advocate and ensure women with breast cancer or deformities get covered by insurance like transgender surgery are covered.
I plan to play a bigger part in healthcare solutions in the future.
Launching Bravecoalition.com, being the first Pfizer health fellow to Africa, Having Hank McKinnell recognize me at Pfizer. Being the Pfizer.com website face of the internet.
“When we do the best we can, we never know what miracle is wrought in our life, or in the life of another.” Helen Keller
Growing up poor with sick parents and knowing I can improve other lives.
Work hard with integrity, discipline, and morals. Always do the right thing especially when no one is looking.
Stand out from the crowd, do not be lazy, be respectful and work hard. Learn Learn Learn !
Digital especially around remote monitoring.
How Yoga Works – Michael Roach, teaches you how to be good to others.
Study the space, understand healthcare, competition, and leadership.
I do not know enough yet but I like what I see.