I’m a 30-year marketing veteran, an agency owner, a published writer, a technology columnist, and a global speaker.
When I was young, I dreamed of being an actress or attorney, but things didn’t quite work out that way. I pursued acting through my junior year in college until my professors said I was too dramatic, so I switched to Communications. As for the law, my prosecutor dad said, “You’ll never win your case until you can see the other side; you’re more of an advocate,” which is what I became.
My first job was giving presentations to new hires and employees at General Electric’s Aerospace Division in Valley Forge, PA. From then on, I worked for global, and mid-size agencies across a wide variety of industry sectors. In 2016, I founded, Wendy Glavin Agency, specializing in marketing, executive writing, public relations, and digital media.
Here are some fun facts:
1. I went to school with Kevin Bacon
2. My family lived in the Southern France for ten summers
3. Technology is the thread throughout my career
4. My father’s best friend was the co-founder of Comcast
5. After 30 years, I moved out of Manhattan in 2021
I grew up in Philadelphia and went to Julia R. Masterman, a Laboratory and Demonstration school in Center City. Kevin Bacon was a classmate and we competed for roles in school plays. Prior to high school, we moved to the Main Line, where I attended Lower Merion high school (Kobe Bryant is an alum). I loved cheerleading for the boys’ basketball team.
At eight-years-old, I started summer camp and became a counselor-in-training (CIT), a counselor, and a lifeguard at 16. My favorite activities where swimming, kayaking, hiking, ice-skating, acting, campfire activities, scavenger hunts and playing Newcomb. Some decades later, I was at a dinner party and a former camp friend yelled, “Wendy was the Newcomb Champ.”
I loved spending time with my dad, a prosecutor. We used to watch legal movies together like, Inherit the Wind, To Kill a Mockingbird, 12 Angry Men, Good Night. And Good Luck and others. It was his way of teaching me about the Constitution. A zoning lawyer, he took me on drives to photograph his clients’ commercial and residential properties and showed me how camera angles tell a story. He used to say, “Pictures win my case.”
Daily, I took pictures of my sons when they were growing up. After moving out of New York City in the spring of 2021, I rediscovered my love of photography while walking on the beach with my puppy. A friend suggested that I frame the photo. Here it is hanging in my home.
Prior to the pandemic, I used to keep my personal and professional lives separate. But with millions of people working from home, remotely or in hybrid environments, I’ve had more personal discussions than ever before. I spoke to many people who lost their jobs and income and didn’t know how to move forward.
To help, I created the Decode Your Value process and wrote a series of articles which explain how to use DYV. To summarize, when you reflect on your core values, your background, experiences, relationships and interests you see yourself through a wider lens. Here’s my first published article which includes my Life Skills tree as a guide and a PDF to create your own digital tree.
Encouraging others to reflect on their life skills, helped me redesign my life. I moved out of a New York City to a house surrounded by nature; something I’ve missed. I’ve spent more time with my sons and got a puppy. Since I have two knee replacements and an MCL replacement, walking my dog is a great form of exercise. Often, we go to the beach even in the winter. When you look within yourself, you’ll discover transferrable skills, interests you may have forgotten and new opportunities.
As for work, I created new boundaries, like turning off my devices at-night, saying no more often, and making plans with new people I’ve met. If nothing else, the pandemic taught us that life is short. So, live the life you always dreamed of and remember, in any given moment we have two options: to step forward into growth or step back into safety. — Abraham Maslow.
The qualities I look for in a person are:
1. Honesty
2. Self-awareness
3. Optimism
4. Kindness
5. A sense of humor
6. Loyalty
7. Gratitude
8. An engaging conversationalist
9. Non-judgmental
10. Kindness
The most influential person in my life was my father. He taught me to speak up for what I believe in, to build on my strengths, to treat people equally and to see both sides of an argument.
Next was my first agency boss. He helped me learn to generate ideas and become a stronger writer. After moving from Philadelphia to New York City, he recommended me to a colleague of his at Burson-Marsteller and I was hired to manage a division of IBM. Throughout the years, I’ve had several mentors, like my ex-husband who clarifies complex financial terms and my sons who keep me up to date on sports and pop culture.
In 2016, I was in an accident and wore a leg brace for several months. I hired Deirdre Breakenridge to be my business advisor, now, Feel First coach. Deirdre and her team have been instrumental in growing my agency with a custom website, expanding my writing, and recommending me to clients.
I’m a 30-year marketing communications veteran, an agency owner, a published writer, a technology columnist, and a global speaker.
I’m happy with my career trajectory. Since I’m a forever student, I learn new things every day to stay ahead of business, industry, and news trends. I’m always open to new opportunities. As an avid reader and researcher, I love writing articles that educate and inspire others. I enjoy helping people go through the Decode Your Value process and am excited about several new opportunities that been given to me. That’s all I’ll say for now.
I’m proud of my 30-years’ experience working in marketing and public relations. In recent years, I added social, digital media and executive writing to my agency’s services. In 2015, I worked with a software engineer and created a crowdfunding campaign to teach individuals with autism to code apps which appeared in CNN. At the conclusion of the campaign, we rang the Opening Bell at Nasdaq.
I enjoyed attending South by Southwest (SXSW) in 2019 and wrote an article about Brittany Kaiser, a globally renowned expert in data protection, blockchain technology and legislative reform, having spent most of her career advising governments, companies and campaigns on policy and strategy. She’s the best-selling author of Targeted and the subject of the Netflix documentary, The Great Hack.
When Equities.com named my column, Glavin’s Tech Talks, I was thrilled. I’m honored to have interviewed Sir John Hargrave and Evan Karnoupakis about their book, Blockchain Success Stories. And, prior to the Presidential Election, I interviewed John Dean, Nixon’s former general counsel about his book, “Authoritarian Nightmare: Trump and His Followers. My intention is to always write articles that are balanced so that readers can make their own decisions.
The Decode Your Value process helped people learn more about themselves. In my article, How to Create or Build a Brand that Lasts, several people provided examples of how they used DYV. Here’s what one interviewee said: Despite hiring and working with my team, we didn’t realize all the underlying skills and resources we had. Knowing what our employees care about helps us hone those interests. The Decode Your Value process and Life Skills tree helped us highlight people’s talents beyond their resume value. Often young professionals switch jobs because they feel undervalued. My goal is to ensure my team is inspired, feel like they’re a significant part of our corporate culture and continue to grow.
I’m excited about be named one of the Top 100 Twitter social media influencers in 2021.
When I was thinking about founding an agency, people said there was too much competition. But, since I compete with myself, I knew it was the next logical step. In August 2016, I founded Wendy Glavin Agency. To meet people, I participated in networking events.
At one event, attendees were told to choose a colored name tag based on what they did for a living. Examples included: Agency, Finance, Technology, Entrepreneur, Non-Profit, Retail, Media and more. To differentiate myself, I chose several stickers and placed them on my dress which attracted attention.
Instead of looking to meet people who did what I do, I spoke to people in technology. I got my first client that night and managed a crowdfunding campaign which was fully funded. From then on, I worked with clients in the food industry, transportation, financial technology (FinTech), artificial intelligence (AI), blockchain, software as a service (SaaS), cloud transformation and more.
I’ve helped many startup founders raise funds and achieve notoriety. Throughout the years, I became a technology columnist for Equities.com, am a featured contributor for CommPRO.biz and write for other publications. If you look at the News tab on my website, you can view my articles, columns, podcasts, interviews and more.
Marketing communications is the umbrella term for marketing, public relations, advertising, social and digital media; all tools for helping customers learn about a product or service. To learn about the different industry sectors, do in-depth research to determine what interests you. Then, follow people who are ahead of you on social media.
There are so many ways to learn, like reading books, watching videos, participating in webinars, using social media, taking courses, and researching the needed skills for the industry in which you want to work. For example, if you’re interested in public relations, you’ll need to be comfortable multi-tasking, meeting deadlines, and working in a high-pressure environment.
In marketing, the most in-demand skills for 2022 are copywriting, search engine optimization (SEO), social media marketing, project management, data analysis, knowledge of technology and automation tools and strong communication skills.
If you need help, look for a mentor or coach who can guide you. I’m happy to provide a free consultation to anyone who needs help.
My favorite book is, Originals: How Non-Conformists Move the World by Adam Grant. After reading it, I learned I’m a non-conformist. From business to politics to sports and entertainment, Grant discusses how creative professionals become successful. Examples include, how to identify good ideas, speaking up for what you believe in, building relationships, nurturing original thinking, and other examples. Through case studies, Grant discusses how to think and act differently to get the results you want.
I appreciate the opportunity and enjoyed the thought-provoking interview questions.
For what it’s worth…it’s never too late, or in my case too early, to be whoever you want to be. There’s no time limit. Start wherever you want, you can change or stay the same. There are no rules to this thing. We can make the best of worst of it. I hope you see things that startle you. I hope you feel things you’ve never felt before. I hope you meet people with a different point of view. I hope you live a life you’re proud of and if you’re not, I hope you have the courage to start over again. – F. Scott Fitzgerald (Note: Some say Fitzgerald didn’t pen the quote).
Fitzgerald’s quote is one of my favorites because I feel it’s true. Throughout my life, I’ve faced many challenges and setbacks, but I don’t let them define me. Having a passion for learning and sticking to it when times are tough helps you grow. Talent alone only goes so far. Instead, determination and motivation keep us going. Knowing ourselves is a source of strength.