I lived with my grandparents in a place called Middleton until I was four years old. They didn’t have much, but I was adored by them both. My grandad used to read the newspaper with me, and it gave a love of reading and writing that prevails to this very day.
Transitioning from a single market like the UK to work in Asia across 22 countries as diverse as China, India, Australia, etc. was hugely challenging, as was the simple matter of covering the ground. In my nine years in APAC, I did more than 3 million air miles.
I’ve been very lucky to have several mentors in my career (my first boss Pauline Hackett, Jill Thomas, King Lai, Barry Cupples, etc.). But the one who influenced me the most was the late, great Ray Sale. His best piece of advice to me? You have two ears and one mouth. Use them in that ratio.
I won a free scholarship to a private school when I was 11 years old. There were only a handful of us who got in and I felt very privileged. The teachers were superb and I really developed my interest in English Language and Literature whilst I was there.
The truth is a fell into advertising by mistake. I wanted to be a copywriter but couldn’t get an interview. So I applied for a job in media thinking I could ‘swap’ disciplines at a later date. How wrong I was. Over 30 years later and I’m still in media.
It’s tough to describe oneself as you have such a subjective view. But trying to be objective, I’d summarise by saying that I strive for simplicity, I hate politics, I’m a proud dad, I’m annoyingly enthusiastic about the things I love (like football, hard rock music, and writing) get bored too easily, adore being creative, am a terrible sulker, am not very trusting, like to try new things and couldn’t ice skate if my life depended upon it. Is that enough?
'Billy Bullsh!t Talks Business' came about after an article I wrote on LinkedIn that went viral. I asked people for their most hated business idioms and the response was overwhelming. One of the commenters was Mike Adams who suggested it would make a great idea for a book. I thought that was a great idea and so we developed the character of Billy Bullsh!t who only ever talks using these BS phrases and expressions. Pop that in your mental microwave and see how it defrosts!
The book has a global launch in August this year and both Mike and I will be doing a series of interviews and book signings to support the release.
My first job was at J. Walter Thompson as a trainee media executive. I’m still in touch with several colleagues from those days including my old boss who I had lunch with just a few weeks ago. After about a decade in the business, I got my first really big break when I was appointed MD at CIA (now Wavemaker) in Manchester. It was a very successful period of new business success and that for me noticed by Initiative who offered a senior strategic role based in Paris to run Unilever.
Then a chance meeting a few years later with the then Chairman of PHD led to me coming home to launch PHD’s second office in the UK.
I was then poached by IPG Mediabrands to be their Chief Strategy Officer for APAC based in Singapore in 2006 where I worked on some incredible clients such as Coca Cola and J&J.
Then in 2011, I was offered the CEO role at OMD in APAC with a brief to chase double-digit revenue growth each year and also to vastly increase their award wins. I’m delighted to say we achieved and surpassed both objectives.
After almost a decade away we decided to return home to the UK in 2015 as my daughter won a scholarship at a drama school. I stayed with OMD based in London and Paris running the Groupe Renault business globally.
After over 30 years working for someone else, I recently took the plunge and decided to launch my own agency which is primarily focused on Influencer Marketing built around LinkedIn. Beyond that my second book is launching in August this year, and I am lined up to speak at three conferences in the UK, France, and Australia talking about how I managed to become a macro-Influencer on LinkedIn with over 300,000 Followers.
The best pieces of advice I can offer are to stay authentic, don’t try to be something you are not, trust your own judgment, never compromise, work hard and try to keep a smile on your face - we are not saving lives here!
My reading habits are somewhat odd, to be honest. In the past year, I’ve read about 15 books about anything from President Trump to the books about business bullshit. The most fascinating read? ‘The Heroin Diaries’ by the bassist of Motley Crue, Nikki Sixx. It’s harrowing but is a true story of real redemption and as such is incredibly inspiring.
Automation is completely revolutionizing our industry as computers and algorithms take over some of the more tedious aspects of our craft. But that in itself represents a problem as less people will be needed in the future. On a more positive note, computers can’t be ‘creative’ in the same way that humans can so at least that element of what we do is safe. For now.