Paul Gerrard's story

Life and Experiences

Can you please tell us a little bit about yourself? Some fun facts and anecdotes from your life.

As a kid growing up on 80's cartoons such as Masters of the Universe, TMNT, Dungeons & Dragons-obsessed with character art books and a total film fanatic it was inevitable that character design was going to be my path. To give each character I create life on the screen , there is nothing that compares to that. Having worked in film for many years I have given such life to TMNT, Hellboy and D&D characters along with a plethora of movie icons, Tv show fantasy antagonists along with creatures and horrific monsters. I guess I never really grew up.


'Paul Gerrard is a conceptual visionary who consistently produces work of mind bending originality.’

Paul Gerrard's story

Life and Experiences

Where are you from originally? What are some of your favorite memories as a child?

I was born in the North West of England in a small working class town. I then moved to the city of Newcastle in the North East for work. Now I reside in the semi rural tourist town of Whitby. A small fishing town where I hate everyone and curse the day I moved here.


I remember my mother worked in a retirement home run by nuns! Hard as hell. Every year ( I was about 12 years old ) they knew I could draw and paint so the made me paint nativity scenes on every bloody window. Hundreds of windows it took my about 3 weeks. Of course no pay. I’d go home and paint heavy metal album covers and splatterpunk creatures. You have to have balance in your life.


I spent of most of my time painting. I love painting big but couldn't afford the materials so instead of a canvass I would take the backing boards of the cupboards. Paint them white and work on them.

Paul Gerrard's story

Life and Experiences

Would you like to share one of your memorable pictures?


Certainly. I’ll add a picture called The Spirit of Paris. Done while stuck in Paris for 2 weeks waiting for my visa to come through before moving to India for 6 months ( for a job developing art studios for Ubisoft ).


It was the first digital image I did that convinced me digital art was the way forward. After I came back from India I did more digital art. Got an exhibition and it paved the way to working in movies.


Paul Gerrard's story

Life and Experiences

How do you maintain the balance between your professional and personal life?

What's a personal life? As I work for myself and I work from home art and work is the same now. We can tell everyone to switch off , to separate the hours and so on. In truth is that never happens. I don’t work set hours so it doesn’t apply. I do try and get as many day trips as I can, new places, even if its just an hour away. Back to nature. Once a week at least. I quite 9-5 office work because I felt working 50 weeks a year, waiting to ‘live’ in those two weeks off was bullshit so I never want to do that again. 

Paul Gerrard's story

Life and Experiences

What do you do to relax? Any therapy you would like to share?

Extreme Industrial metal music does the trick as does painting. Creating my own I.P’s so my mind is always ticking over. I have been working on an I.P called RIVALS for about 4 years . It is my version of STAR WARS in its scope. That keeps me occupied and its therapy to delve into that world whenever I want.


I used to do martial arts and ride a motorbike but since living in the land that time forgot I haven't done either. I will though , once we move again.


Always have something on the go, a personal project. A collaboration A book, a film. Something.

Paul Gerrard's story

Life and Experiences

They say that first impressions last and are made in the first few seconds of meeting someone. What personal attributes convey a positive first impression to you?

You can tell if someone is genuine or not in the first few minutes for sure. There is confidence and then there is overblown ego, I can pretty much judge that as well. A positive impression for me is someone who is passionate about what they are doing. Most of my clients are producers, Directors or I.P creators so their property / their project is often highly personal to them. Those are the clients I like to work with the most.

Paul Gerrard's story

Life and Experiences

Which people helped you to get where you are today and what did they do for you?

I can say without a shadow of doubt I wouldn't be where I am today if it want for one film Director reaching out to me and subsequently hiring me as a lead alien designer for his movie Battle LA. He took a chance on a completely unknown artist who had never worked in film before. The Director Jonathan Liebesman who went onto Direct Wrath of the Titans, TMNT and The Shannara Chronicles.


He saw a single image in mine, one of my first digital art pieces in an art book amongst hundreds of other artists. Reached out, we chatted about different projects. I helped with the pitch for the movie and later for the job as conceptual designer.

Paul Gerrard's story

Professional Career

Can you briefly share your professional journey?

I started out a long time ago in graphic design, doing children Tea Towels. You know when kids draw their own faces and put them on tea towels, the was me. I took any job I could get that was remotely ‘art’.


From then I got a job as a 3D artist in games, for Atari. Worked my way up to Art Director, the company was took over by Ubisoft. From games to Movies/TV as a conceptual design. Some of the films I designed for include TMNT, Evil Dead Rise, D&D, Indy 5. Now Juggle some concept work along with our company FINAL IMPACT COMICS where we develop our own I.Ps for film/TV by firstly crafting their comic book versions. Along with doing the same for clients world over. 

Paul Gerrard's story

Professional Career

Can you share some of the interesting projects you are working on these days?

Internal I.P’s include RIVALS: The Loyalty of Sago Astar. A gory, horror, martial arts apocalypse story for 80's fans. A completely new world of its own.


The Android's Graveyard about a Android looking for one last war before he dies.


We are in talks with two cult Directors at the moment, to develop their scripts into comic form. One being Richard Stanley of Hardware, Dust Devil, Colour out of Space. Another is, I am afraid top secret.

Paul Gerrard's story

Professional Career

You have had a varied career to date. Explain some of your proudest achievements?

Working with the actor/action star Gary Daniels on RIVALS. I grew up watching his movies and to develop the comic with his likeness and evolvement. That made all the hard work worth it.


Part of Art Directing a CG movie and now Art Books for a Chinese company I was flew out to China to meet the company president and then a 3 week tour of China. That entire experience blew my mind, I didn’t feel worthy, it just didn’t compute - the faith people put in me. I was humbled for sure.

Goes without saying working on Indy 5. They gave me an crew baseball cap!. My inner nerd blew a fuse

Paul Gerrard's story

Professional Career

Please tell us more about FINAL IMPACT COMICS and your role as a founder.

Co Founder along with writer / Director Mike Clarke.  We Directed Karli along with a host of other features planned. It started with RIVALS. We had the TV pilot script a few years back along with a showbible. With that we getting interest, talking option agreements. One thing kept coming up, our chances of green lighting the live action show would significantly increase should RIVALS be based on a comic series. A light bulb moment!. We started developing RIVALS  as a graphic novel along with other I.P’s. With our combined skills and experience, coming at the comic with an eye for film - with extensive visual experience from doing blockbuster films  it all clicked into place. Thus the birth of FINAL IMPACT COMICS

Paul Gerrard's story

Leadership Advice

What advice would you give to anyone seeking a career in your industry?

In art for movies. I’d tell them be yourself. I wont hire people purely on their artistic ability if their own personality and thinking process doesn't come through in their work. If your work and thought process is the same as everyone else then you never rise above the sheep.

Paul Gerrard's story

Leadership Advice

What is your favorite book and can you explain what you like about it?

The Art of Zdisław Beksiński. The first artist I came across that I had a profound affinity with. Yes its dark , horrific and post apocalyptical but there is humor woven into it. If you know how to see it-the same as my work.

Paul Gerrard's story

Leadership Advice

What do you think about Executives Diary?

I love what you are doing. There should be more insight into how creative executives think and work. In the business sector executives are predominately psychopaths, its nice to know we are not all like that .  

Paul Gerrard's story

Leadership Advice

Often people find inspiration from great thinkers, writers and prolific people in history. What is your favorite quote and why is that quote noteworthy?

One always comes to mind.  ‘a man's reach should exceed his grasp’. Words from a poem by Robert Browning. No matter what you do, if its painting monsters. Running a company or writing script always reach for beyond your limits no matter how long it takes.

Also from the big man himself ‘don't listen to the naysayers’  Arnold Schwarzenegger.  This is has always stuck with me, now more than ever . As social media takes over peoples lives and the algorithms  promote the naysayers to celebrity status you have filter them all out and do you own thing.

From the diary of Paul Gerrard's story

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