I am British but live in a rural mountainous area of the Dominican Republic among the coffee plantations. I left the UK when I was 31, burnt-out by the constant routine and rat-race, and have now been here for 10-years. I am known by the locals as the “Rubia” (Blondie), and although my Spanish is still, after all these years, horrible, I love it here. The people are friendly and hospitable, and the way of life is relaxed. It’s a place were people always have a smile and time for you…plus I certainly do not miss the cold weather of the UK.
Living in a developing country like the DR has helped me to grow as a person, appreciate what I have, and keep a balance on the priorities of life. Although my business is important to me, being here has helped me to keep it in its place and not be consumed by work. I have come to understand that valuing people and time, over money and possessions, is a happier more successful way of living life.
For fun, I love to ride my little Honda 230 dirt-bike in the mountain trails with friends. I am also a runner and this year I did my first marathon and completed my first ultra distance of 50k. I am currently in training for a 75k non-stop distance. I am also a big foodie and love to eat (the real reason why I run lol).
I was born and raised in the pretty countryside of Southeast England. My mother was a stay-at-home-mum looking after the four of us children. My father was one of the hardest working men I have even known, working in construction all day and yet still having the time to play-wrestle with his four kids when he walked through the door in the evening.
All four of us children were born close in years with me being the oldest. Naturally, that made me the bossy one, a habit that continues with my siblings to this day…although they tend to put up more resistance now. Looking back it nurtured leadership skills from an early age.
Being a child of the ’80s, there were no devices, cell phones, Netflix, PlayStation, etc. No social media or “Binge-watching”. Instead, we played outside, rode bikes, built dens, actually made things, and played with the neighboring kids.
I am privileged to say that I had a nice childhood, with hardworking parents who did their best to teach us strong values and the importance of working hard.
This is something I have always struggled with and have had to learn over the years. I think it is probably a problem for most business owners.
By nature, I am someone who has to be fully engaged and present with everything I do. So when it comes to work I am prone to being completely absorbed by it, and struggle to know when to stop and switch off. That can work to your favor with certain situations such as when you first start a business or big project, but long term it can lead to burnt-out.
As my business has grown and my team has expanded, I have had to learn how to delegate and take a step back…let go of the reigns a little, so to speak.
I also ensure that when I am not working, such as weekends and vacations, I completely disconnect from work. My team knows how to contact me in the case of something urgent, but otherwise, I turn off my notifications and do not check my emails.
I mentioned earlier that I love to run long distances, that is like therapy for me and something that I do at least once a week. But additionally, I have a little daily routine that I call the “three S’s”…and I’m not talking about the three things that you do in the bathroom, although they are essential as well.
Each day I take a little time to do the following:
Stretch: 10-15 minutes to do a full-body stretch. We tend to spend so much of our day sitting that I find stretching out the muscles and joints makes a big difference to my general well-being. It is one of those things that requires no equipment and very little time, but the returns are huge. You always feel great for doing it.
Something New: I take a few minutes each day to learn something new. Sometimes, it’s a few new Spanish words, other days it's reading a few chapters of book over a coffee. It could be a Sudoku puzzle or listening to a podcast. It doesn’t matter what it is, but it's time to myself, generally doesn’t include a screen, and must always be something mentally stimulating.
Spiritual: We all have our own take on spirituality, but I believe it’s a need that we all have on some level. I personally like to do something each day that taps into that side whether it be to read a few bible verses, meditation, pray, etc.
Smile! I believe that a warm genuine smile is one of the most valuable assets we possess. I have attended numerous sales and communications courses, especially through my 20’s when I worked in corporate sales. However, over the years, experience has taught me that a kind, warm smile can achieve more than any learned strategic communication skills.
Your smile can instantly put a person at ease, reassure them, build trust, and endear a person to you, no better foundation could be laid. Your potential client or customer may be shopping around. Your competitors may have the same amount of industry knowledge and experience as you, and their service may be very similar to what you offer. But your warm, friendly, inviting smile could be that small deciding factor that makes the difference and seals the deal for you. That situation has happened to me more than once.
Living as a foreigner in a country, I have come to appreciate that a simple smile can literally break down language, cultural, social, and communication barriers.
Never underestimate the power of a warm smile!
My parents firstly. They taught me that you must work hard and give your best to everything you do, irrelevant of how small or seemingly mundane a task, role, or position. Take pride in what you do.
I don’t consider myself an exceptionally smart or skilled person, there is nothing special about me academically. In fact, main stream learning didn’t work well for me and my grades where actually under average.
However, there have been certain people in my career, especially early on, who recognized that I was personable, having a nice way with people whether that be team members or clients. They put me in positions of authority early, seeing that I was happy to work hard, always committed to anything I do. They nurtured my natural abilities, and taught me along the way about professionalism, customer service and how to manage teams.
I am thankful to those ones to this day! Likewise, when I bring people on to my team, I am not really interested in their academic credentials. I look for ones who are friendly, professional in their manner, efficient and reliable…processes and procedures can be taught, personable skills not so easily.
There’s a proverb that says “Think of others as being greater than yourself”. I think that is noteworthy because it keeps us humble. When you we treat others, whether its our clients, team members, family/friends as if they are deserving of our time and energy then we create strong relationships.
I didn’t achieve good grades at school. As motioned, main stream learning was challenging for me. I know now that there were issues with Dyslexia, something that wasn’t really picked-up and recognized through the 80’s and early 90’s. Plus, for me, it wasn’t severe enough to really hinder me, but it was enough to put me under average. I excelled at anything practical and creative, ie, sports, art, graphic design etc. But under achieved with the more academic subjects.
After I finished my education, I started working at a four-star luxury hotel, golf, and country club. Within a year the General Manager offered me the position as Wedding Coordinator for the hotel. I spent the next 2 years organizing 6+ weddings a week. That role taught me priceless lessons about organization, attention to detail, how to reassure clients and actually deliver!
From there the hotel put me through sales training at a London institute, and gave me a position that entailed being on the road, going into corporate companies convincing them to use the hotel for their companies conference and events. That role taught me how to be professional, communicate, sell and close.
Eventually, I left that the hotel and my husband and I started a successful janitorial company. In 2011, we moved to the Dominican Republic and started another company here.
In 2013 my situation drastically changed over night. Within a 24-hour period, I found myself alone, homeless, penniless, and with no income, all whilst in a foreign country where I could barely speak the language. I nearly went back to the UK! However, I managed to find an online job working for a start-up company that was the first agency to specialize in podcast interview booking (back when people were saying “what's a podcast”). After a couple of years I went solo, starting with a couple of my own private clients. Over the years the business has grown and here we are 7 years later, a team of 20+, facilitating podcast interviews for hundreds of clients, supporting other agencies, and having one of the best reputations in the industry.
Not in the slightest! However, I didn’t have very high expectations to start with lol. I wanted to be an Artist or an Archer. I soon realized that there hadn't been much need for Archers for quite a few years in the UK, let alone female ones, unfortunately. And at some point, I realized that I may have to get use to being hungry if I took up that profession of being an Artist, not a thought that I relished.
I am happy and grateful to have gotten to where I am now!
We live in a society that often puts more value on academic grading than human skills, when it comes to the learning system. We are put through a schooling designed to cover the masses, where you sink or swim, and there's not much time for the sinkers. You are then expected to know what you want to do for the rest of your life at 16 or 17 and make huge defining decisions which start you on a course.
I am grateful for where the journey has lead me. And I say that because it hasn’t been a path that I consciously chose, I have been lead. It hasn’t been through academics, but rather by working hard, taking an interest in people, and delivery the best that I can offer.
The Expert Bookers ranks as one of the top podcast booking agencies in the industry. I am really proud of the amazing and experienced team we have. We have a good reputation based on the fact that our service is always transparent and we do not make promises that we can not deliver on. That is something to be proud of.
Always have an attitude of gratitude!
I know that sounds cheesy, but when you are grateful to a client for working with you, or that supplier for giving you a discount, or that team member who goes just that little extra mile, they appreciate you. If you work from a place of gratitude and kindness, backed-up by efficiency and reliablity, good things come to you, plus you build a great reputation which is priceless!
To The Poles Without A Beard, by Catharine Hartley.
Its inspirational. A normal woman who showed herself capable of doing a great and courageous thing.
A great recourse for any entrepreneur. I personally love reading the stories of how amazing business owners got to where they are now. There is a lot to be learned from their insights and experience.