I was born in New Jersey and raised in Southern California but lived almost everywhere. My background of working internally at Nike, Supra + KR3W, Under Armour and Ralph Lauren has equipped me with an interesting perspective. I am also a former D-1 (American) Football Player. This translated means I understand Culture, Business, Product, People, Sport, Design and Brands.
My GOAL is to work collaboratively with good folks, do the EPIC, and share what I’ve learned along my journey.
The day my mother signed me up to play American youth football at 8 years old.
Three personalities whom I will mention here with their qualities.
My route into the Sportswear Industry was not conventional - I believe it is less about the type of degree and more about passion for the industry, curiosity for culture, and mastering the art of storytelling.
Storytellers, great listeners, ability to learn, unlearn and relearn, curiosity, solution creators, emotionally intelligent, and competitive.
I was just thrilled to be working in sports and strived to learn from those around me and progressive daily through successes or lessons learned from failing forward!
Allen Iverson during his playing days in my view. His spirit on and off the court should have positioned him as the Greatest of All Time from a sneaker endorsing perspective.
I am committed to sharing my experience, background and lessons with the next generations of leaders, with the goal of working for them one day.
In Branding and Storytelling, you want to get your narrative to where the consumers are, and, clearly, the Digital Landscape is where they live.
A story that is authentic, clear, engaging, visual, and passionate/emotional.
Nike! They are authentic, competitive, and innovative, and value storytelling and culture.
Nike! They are authentic, competitive, and innovative, and value storytelling and culture.