I grew up in Hooksett which is a small town in NH. I used to split a lot of my time in NY where my father lived. I also spent time in group homes as I was often in trouble as a teen.

Dan Sullivan from Strategic Coach

I’ve always had a passion for solving problems, finding new ways to do things and creativity. Anytime friends or family even hinted at starting a business or side hustle I immediately could map out exact steps to take to make it happen. My media agency evolved organically; I was developing personal brands of CEOs and getting their thought leadership published in top-tier publications and inviting the press to events. It was a colleague and good friend of mine that said: “that’s PR what you’re doing.” I was shocked because that’s not exactly what I envisioned PR to be, I thought it was more something celebrities utilized in high profile situations or for reputation management. I always wanted to be a publicist, so it’s funny how things just work out.

Honestly, What Vibes Your Tribe is a difficult phrase to repeat, so many people where like “Vibe Your Tribe” “Tribe Vibes” etc so it just made sense to change it something a little easier. I think what sets up apart is my deep understanding for business development and how the all the pieces of marketing and PR need to fit together in order for it to have a positive impact on the bottom line. I train my staff to think this way as well. Our diversified background in journalism, editorial, linguistics and lead generation is a big help too.

I wanted to lead by example, and show people the impact of being supportive. Everyone who participated in the challenge was encourage to share each other’s videos. That’s still one of my favorite campaigns I’ve done.

I always struggle with this one, but I work with a writing coach that helps me organize my thoughts about a topic into a format I can write an article from.