From the diary of Samara Al Badri's story
Life and Experiences
- Introduction
- Can you tell us about your early life and what inspired your journey?
- What life experiences shaped your leadership style?
- How did your personal experiences influence your decision to start Behind Wellness?
Professional Career
- How did your career in clinical research shape your professional journey?
- What inspired your transition from science to technology?
- What led you to start Behind Wellness?
- How has working remotely since 2018 impacted your career?
- How did your experience in SaaS and eCommerce prepare you for entrepreneurship?
- What has been your proudest moment in your career so far?
Leadership Advice
Samara Al Badri's story
Introduction
Samara Al Badri is a transformative leader who has dedicated her career to elevating beauty, health, and wellness brands. Armed with a degree in Biomedical Science from Victoria University of Wellington and a passion for creative innovation, Samara founded Behind Wellness, a full-service creative agency. Her career spans clinical research, technology, and entrepreneurship, and she is committed to empowering businesses by delivering comprehensive content and design solutions. Currently based in Spain, she continues to lead with vision and purpose.
From the diary of Samara Al Badri's story
Life and Experiences
- Introduction
- Can you tell us about your early life and what inspired your journey?
- What life experiences shaped your leadership style?
- How did your personal experiences influence your decision to start Behind Wellness?
Professional Career
- How did your career in clinical research shape your professional journey?
- What inspired your transition from science to technology?
- What led you to start Behind Wellness?
- How has working remotely since 2018 impacted your career?
- How did your experience in SaaS and eCommerce prepare you for entrepreneurship?
- What has been your proudest moment in your career so far?
Leadership Advice
Samara Al Badri's story
Can you tell us about your early life and what inspired your journey?
Born in New Zealand, I was always fascinated by how science could improve lives. This curiosity led me to pursue Biomedical Sciences at Victoria University of Wellington. While my academic path started in labs, my real passion was applying this knowledge in creative ways. My love for storytelling and helping others sparked my interest in the wellness industry, where I saw the opportunity to combine health and innovation to make a lasting impact.
From the diary of Samara Al Badri's story
Life and Experiences
- Introduction
- Can you tell us about your early life and what inspired your journey?
- What life experiences shaped your leadership style?
- How did your personal experiences influence your decision to start Behind Wellness?
Professional Career
- How did your career in clinical research shape your professional journey?
- What inspired your transition from science to technology?
- What led you to start Behind Wellness?
- How has working remotely since 2018 impacted your career?
- How did your experience in SaaS and eCommerce prepare you for entrepreneurship?
- What has been your proudest moment in your career so far?
Leadership Advice
Samara Al Badri's story
What life experiences shaped your leadership style?
Living in five different countries broadened my perspective and taught me the importance of adaptability. Each culture offered new ways of thinking, and I learned to lead with empathy and vision. My time in clinical research emphasized precision, but it was my entrepreneurial leap that honed my creative problem-solving skills. Whether working in science or tech, these experiences taught me the value of collaboration and innovation.
From the diary of Samara Al Badri's story
Life and Experiences
- Introduction
- Can you tell us about your early life and what inspired your journey?
- What life experiences shaped your leadership style?
- How did your personal experiences influence your decision to start Behind Wellness?
Professional Career
- How did your career in clinical research shape your professional journey?
- What inspired your transition from science to technology?
- What led you to start Behind Wellness?
- How has working remotely since 2018 impacted your career?
- How did your experience in SaaS and eCommerce prepare you for entrepreneurship?
- What has been your proudest moment in your career so far?
Leadership Advice
Samara Al Badri's story
How did your personal experiences influence your decision to start Behind Wellness?
I started Behind Wellness after seeing how many wellness brands struggled to maintain their content and creative strategies. Managing freelancers or agencies often led to inconsistent results and delays. I wanted to offer a streamlined, subscription-based service that provided brands with high-quality, consistent content—allowing them to focus on growing their businesses without the hassle.
From the diary of Samara Al Badri's story
Life and Experiences
- Introduction
- Can you tell us about your early life and what inspired your journey?
- What life experiences shaped your leadership style?
- How did your personal experiences influence your decision to start Behind Wellness?
Professional Career
- How did your career in clinical research shape your professional journey?
- What inspired your transition from science to technology?
- What led you to start Behind Wellness?
- How has working remotely since 2018 impacted your career?
- How did your experience in SaaS and eCommerce prepare you for entrepreneurship?
- What has been your proudest moment in your career so far?
Leadership Advice
Samara Al Badri's story
How did your career in clinical research shape your professional journey?
My career began in clinical research, working across hospitals and pharmaceutical companies. These roles taught me precision, project management, and how to navigate complex regulatory environments, skills that have been invaluable in every career step since.
From the diary of Samara Al Badri's story
Life and Experiences
- Introduction
- Can you tell us about your early life and what inspired your journey?
- What life experiences shaped your leadership style?
- How did your personal experiences influence your decision to start Behind Wellness?
Professional Career
- How did your career in clinical research shape your professional journey?
- What inspired your transition from science to technology?
- What led you to start Behind Wellness?
- How has working remotely since 2018 impacted your career?
- How did your experience in SaaS and eCommerce prepare you for entrepreneurship?
- What has been your proudest moment in your career so far?
Leadership Advice
Samara Al Badri's story
What inspired your transition from science to technology?
While I enjoyed my work in clinical research, I felt the need for more creativity. In 2018, I transitioned into tech and remote work, diving into coding, website design, and content creation. This shift allowed me to build a more diverse skill set and pursue my entrepreneurial ambitions.
From the diary of Samara Al Badri's story
Life and Experiences
- Introduction
- Can you tell us about your early life and what inspired your journey?
- What life experiences shaped your leadership style?
- How did your personal experiences influence your decision to start Behind Wellness?
Professional Career
- How did your career in clinical research shape your professional journey?
- What inspired your transition from science to technology?
- What led you to start Behind Wellness?
- How has working remotely since 2018 impacted your career?
- How did your experience in SaaS and eCommerce prepare you for entrepreneurship?
- What has been your proudest moment in your career so far?
Leadership Advice
Samara Al Badri's story
What led you to start Behind Wellness?
I saw that many wellness brands struggled with managing their content and digital marketing. I wanted to create a one-stop, subscription-based solution where clients could access design, video, and web development services consistently and efficiently—so I founded Behind Wellness in 2024.
From the diary of Samara Al Badri's story
Life and Experiences
- Introduction
- Can you tell us about your early life and what inspired your journey?
- What life experiences shaped your leadership style?
- How did your personal experiences influence your decision to start Behind Wellness?
Professional Career
- How did your career in clinical research shape your professional journey?
- What inspired your transition from science to technology?
- What led you to start Behind Wellness?
- How has working remotely since 2018 impacted your career?
- How did your experience in SaaS and eCommerce prepare you for entrepreneurship?
- What has been your proudest moment in your career so far?
Leadership Advice
Samara Al Badri's story
How has working remotely since 2018 impacted your career?
Remote work opened up new possibilities for me, allowing me to collaborate with global teams and develop technical skills. It also helped me understand the digital needs of businesses better, which became the foundation of my creative agency, Behind Wellness.
From the diary of Samara Al Badri's story
Life and Experiences
- Introduction
- Can you tell us about your early life and what inspired your journey?
- What life experiences shaped your leadership style?
- How did your personal experiences influence your decision to start Behind Wellness?
Professional Career
- How did your career in clinical research shape your professional journey?
- What inspired your transition from science to technology?
- What led you to start Behind Wellness?
- How has working remotely since 2018 impacted your career?
- How did your experience in SaaS and eCommerce prepare you for entrepreneurship?
- What has been your proudest moment in your career so far?
Leadership Advice
Samara Al Badri's story
How did your experience in SaaS and eCommerce prepare you for entrepreneurship?
Working in SaaS and eCommerce taught me the importance of user experience and digital strategy. These industries are fast-paced, and learning how to keep up with technological changes gave me the agility needed to run my own business.
From the diary of Samara Al Badri's story
Life and Experiences
- Introduction
- Can you tell us about your early life and what inspired your journey?
- What life experiences shaped your leadership style?
- How did your personal experiences influence your decision to start Behind Wellness?
Professional Career
- How did your career in clinical research shape your professional journey?
- What inspired your transition from science to technology?
- What led you to start Behind Wellness?
- How has working remotely since 2018 impacted your career?
- How did your experience in SaaS and eCommerce prepare you for entrepreneurship?
- What has been your proudest moment in your career so far?
Leadership Advice
Samara Al Badri's story
What has been your proudest moment in your career so far?
Founding Behind Wellness has been my proudest achievement. Seeing the positive impact it has had on beauty, health, and wellness brands has validated my vision of providing high-quality, accessible creative services.
From the diary of Samara Al Badri's story
Life and Experiences
- Introduction
- Can you tell us about your early life and what inspired your journey?
- What life experiences shaped your leadership style?
- How did your personal experiences influence your decision to start Behind Wellness?
Professional Career
- How did your career in clinical research shape your professional journey?
- What inspired your transition from science to technology?
- What led you to start Behind Wellness?
- How has working remotely since 2018 impacted your career?
- How did your experience in SaaS and eCommerce prepare you for entrepreneurship?
- What has been your proudest moment in your career so far?
Leadership Advice
Samara Al Badri's story
What leadership philosophy do you follow?
I believe in leading with empathy and purpose. Whether managing remote teams or collaborating with clients, understanding the needs and perspectives of others helps me create a supportive environment. Leadership, to me, is about empowering others to reach their potential while also driving innovation.
From the diary of Samara Al Badri's story
Life and Experiences
- Introduction
- Can you tell us about your early life and what inspired your journey?
- What life experiences shaped your leadership style?
- How did your personal experiences influence your decision to start Behind Wellness?
Professional Career
- How did your career in clinical research shape your professional journey?
- What inspired your transition from science to technology?
- What led you to start Behind Wellness?
- How has working remotely since 2018 impacted your career?
- How did your experience in SaaS and eCommerce prepare you for entrepreneurship?
- What has been your proudest moment in your career so far?
Leadership Advice
Samara Al Badri's story
What’s one key leadership lesson you’ve learned through your experiences?
Adaptability is crucial. From moving across industries to transitioning into remote work, the ability to pivot and evolve is what allows leaders to stay ahead. Embracing change is essential to long-term success in today’s fast-paced business environment.
From the diary of Samara Al Badri's story
Life and Experiences
- Introduction
- Can you tell us about your early life and what inspired your journey?
- What life experiences shaped your leadership style?
- How did your personal experiences influence your decision to start Behind Wellness?
Professional Career
- How did your career in clinical research shape your professional journey?
- What inspired your transition from science to technology?
- What led you to start Behind Wellness?
- How has working remotely since 2018 impacted your career?
- How did your experience in SaaS and eCommerce prepare you for entrepreneurship?
- What has been your proudest moment in your career so far?
Leadership Advice
Samara Al Badri's story
Q3: How do you inspire and motivate your teams?
I focus on creating a collaborative culture where everyone feels their contributions matter. By fostering open communication and celebrating small wins, I ensure that my team feels both empowered and valued. I also lead by example, maintaining a strong work ethic and commitment to excellence.
From the diary of Samara Al Badri's story
Life and Experiences
- Introduction
- Can you tell us about your early life and what inspired your journey?
- What life experiences shaped your leadership style?
- How did your personal experiences influence your decision to start Behind Wellness?
Professional Career
- How did your career in clinical research shape your professional journey?
- What inspired your transition from science to technology?
- What led you to start Behind Wellness?
- How has working remotely since 2018 impacted your career?
- How did your experience in SaaS and eCommerce prepare you for entrepreneurship?
- What has been your proudest moment in your career so far?
Leadership Advice
Samara Al Badri's story
Editorial Note
Samara’s journey showcases her resilience and creative leadership. From science to entrepreneurship, she has continuously adapted to empower wellness brands through strategic, high-quality creative solutions.
From the diary of Samara Al Badri's story
Life and Experiences
- Introduction
- Can you tell us about your early life and what inspired your journey?
- What life experiences shaped your leadership style?
- How did your personal experiences influence your decision to start Behind Wellness?
Professional Career
- How did your career in clinical research shape your professional journey?
- What inspired your transition from science to technology?
- What led you to start Behind Wellness?
- How has working remotely since 2018 impacted your career?
- How did your experience in SaaS and eCommerce prepare you for entrepreneurship?
- What has been your proudest moment in your career so far?
Leadership Advice
Samara Al Badri's story
Invitation
At Executives Diary, we believe that every leader’s journey holds valuable lessons. Samara Al Badri’s story is just one example of how determination and creativity can lead to success. We invite you to join Executives Diary and share your own story with our community of leaders and innovators. Let your experiences inspire others and contribute to preserving human history and wisdom.
