Executive and entrepreneur with a broad international experience in general management, digital transformation, turnarounds, and business development. Active promoter of the Digital Revolution since 1994, closely following the way the digita ...l world is transforming society, and how companies have to transform themselves in order to compete in a Digital First world. Alvaro has led Digital Transformation Projects for companies in the U.S., Europe, Central, and Latin America, both as an employee and as a consultant. His first job was in Raleigh, NC in 1994, as a founding member of one of the very first digital media outlets worldwide; The Nando Times https://en.wikipedia.org/wiki/Nando. In 1999 he was a founding member of the biggest Spanish speaking Internet enterprise, Terra Networks https://en.wikipedia.org/wiki/Terra_(company), with offices in Latin America, the U.S. and Spain. He was responsible for launching the company’s U.S. Hispanic division from Miami. In 2005 he was hired by NBC-Telemundo to develop the Digital Media programming team and business strategy. Led a multi-company team of over 50 people that produced Telemundo.com and Yahootelemundo.com. In 2008 he was hired by Spanish media conglomerate Grupo Intereconomia www.grupointereconomia.com to digitally transform the company and its assets (TV Networks, Print Newspapers and Magazines, and Radio stations). In 2011 he was hired by Univision Interactive Media http://www.univision.com to lead the programming - content department, and oversee the strategic direction for its platforms and day-by-day operations. In 2013 he founded Durruti Digital https://durrutidigital.com, a Media Transformation company that creates and executes integral digital transformation strategies for companies that aspire to succeed in the new digital landscape.