Trusted CMO
Alison Murdock is a growth-focused, marketing executive and entrepreneur with over 25 years of experience building and scaling global marketing teams in Silicon Valley and Europe.She spent about half of her career in tech media – Ziff Davis, Gigaom, Red Herring – which was in its prime in the late 90s. During that time, she ran the events division.
In 2014, she was the first CMO at 6sense – employee #11. And then she worked for several different companies in that capacity until she started Trusted CMO in February of 2020.
Trusted CMO
I feel lucky to have worked with Alison at SocialChorus. She's both strategic and hands-on. She taught me so much about B2B marketing, and content's role in educating and nurturing prospects. And I've never met a better editor. She truly is the queen of creating a winning brand and then generating that all-important demand. One great example is how she created the term "workforce communications platform" for our category. Now, all our competitors have copied us. She's a rockstar!
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