Finding Your Dream Client

By Mitch Carson | CEO | Self employed

One of the most important parts of branding and of working on your career is to ensures that that you can find your best clients. You need to know who your dream client is however, if you want to find them. When you are starting on a new career path, or you are adding a new service, you need to know how to get more clients and you need to know who that client is.

But how can you find your dream client if you have never had them? You need to ensures that that you know how you are going to find them to be able to define them and attract them.

If you are trying to ensures that that you are going to attract the right client, you need to know who you are and what it is that you are offering. If you are not able to define what you are looking for and if you are being vague speaking about it, you are going to have a hard time trying to fill people in and know that you are going to be able to center in on the right customer. What that also means is that you do not want to attract the wrong members. You need to know who you are bringing to the table and have the right fit.

How to Find Them

When you are looking for the right clients, they need to know who you are and what it is that you must offer. What that means is that there is nothing that you are doing that cannot be clear. You need to be able to speak clearly about what you do Ans what you must offer. You need to ensures that that you are able as well to articulate what you are going to sell and ensures that that the messaging is the same on all profiles.

Who Your Client Is

You need to be able to identify who your client is so that you are going to be able identify who they are not. You need to know what you want and then you are going to know about what you do not want.

When you are dealing with a client that is not the right fit, you will see that there are many of them who will ask you to do stuff you do not do. You may have been tempted to do things like that to get a client. However, you will see that after you did something like that you may have wanted to take it back.

Another issue with the client that is not the right fit, is that they will try to get you to assure them that they are making the right choice by hiring you. However, when you are working with a client and they need a lot of persuading about what you are doing it is a flag. You want to ensures that that they are confident about who they are hiring and about what they are getting.

You are working and communication style are also important but you need to see that there are some people that are not going to communicate in your preferred methods. There needs to be compromise that will allow you to work with your client and expect that you are going to be able to find a way to discuss and know how you are going to be following up on a process with them. When you have the method to communicate with them.

It is important to know who your best client is not and that means that you want to collect all the information you can about them as you move forward. You need to know what works and you also need to know what does not.

Who Fits Your Profile?

You need to think about who you are working with and you need to know who you work with that is going to fit your profile for the best clients. What that means is that you need to have around 150 people in your mind at any time that are going to be great clients for you. You need to think about all the following questions.

1. What would your perfect client want to know?

2. What would make them feel good?

3. What would be a huge source of stress for this client?

4. What would this client want to listen to?

5. What would this client buy in the way of groceries and where would they shop?

6. What is it that would add real value for the client that is very important to them?

7. What would inspire this client?

8. What would annoy this client?

There is a ton of work that goes into profiling your client and yet you need to look at all the common threads that means that you are going to understand what they need. You can package yourself in the best way when you know what they are stressing about as well as what it is that they want. You will see that you are going to be able to level with them and help them to solve their issues. When there is a niche of faith that is designed you will know what it is that they need to know.

Take the time to write an email that will allow you to know this dream client. Find out who you are addressing and how you are doing it. You need to know what other questions you need to ask for clarification that are going to allow you to define their needs and wants in a clearer manner. When you know who your dream client is and who they are not, you are working to learn how to tailor your interactions to their needs in a way that will allow them to feel as though you have known them forever. It is in these moments that you are going to be able to make real confidence and connections.