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Meet Heidi Poth from High Point, North Carolina.
Heidi is a dynamic leader and Marketing Director with over nine years of experience, known for her dedication to empowering women to embrace their confidence and shine as their best selves. With a passion for marketing, direct sales, and building communities, Heidi seamlessly blends her professional expertise with her personal mission to inspire growth, self-worth, and lasting connections. Her journey is one of resilience, leadership, and a commitment to helping others find their voice.
The Early Foundations: A Passion for Communication
Born and raised in High Point, North Carolina, Heidi Poth always knew she was destined to make an impact. She grew up inspired by the tenacity and determination of her mother, who earned a Master’s in Education and became fluent in five languages while working multiple jobs. This strong family influence set the stage for Heidi’s own academic pursuits.
Heidi’s passion for communication and building meaningful connections led her to pursue a degree in Communications at PennWest Clarion, where she honed her skills in public speaking, time management, and leadership. Graduating in 1992, Heidi was ready to take on the world with the same resilience she admired in her mother.
Heidi’s First Steps in Marketing Leadership
Heidi’s career began in roles that allowed her to develop her communication and organizational skills. However, it wasn’t until 2015 that she found her true calling as the Marketing Director at High Point Country Club, a role she has held for nearly a decade. Here, Heidi transformed how the country club engaged with its members, using her creative flair and marketing expertise to develop campaigns that fostered a sense of community and belonging.
Over the years, Heidi built a reputation as someone who is not only efficient and skilled in marketing but also genuinely passionate about connecting with others.This mindset has been the driving force behind her efforts to help women, both professionally and personally, discover and harness their potential.
“To me, an empowered woman is comfortable in her skin, confident in her worth, and ready to embrace her best self and shine!” Heidi often says.
A Passion for Empowering Women
In 2024, Heidi decided to extend her impact beyond the walls of the country club. Her desire to help women feel their best led her to take on roles as a Consultant for Rodan + Fields and a Brand Ambassador for Shaklee Corporation. Both of these positions align perfectly with Heidi’s long-standing mission to empower women through self-care and confidence.
Her passion project with Rodan + Fields, where she focuses on beauty and skincare, is about more than just aesthetics for Heidi. Heidi sees her work as an opportunity to help women build their confidence by taking care of themselves both mentally and physically. Whether it’s through promoting natural skincare solutions or simply encouraging women to believe in their own worth, Heidi is a steadfast advocate for self-love and empowerment.
“My passion project is all about empowering others to embrace their confidence and radiate their best selves—inside and out!” she shares.
Building a Community of Empowered Women
Heidi’s impact doesn’t stop at one-on-one consultations. In her pursuit of helping others, she has created a growing community of women who support and uplift one another. With her leadership, women are encouraged to embrace their individuality and potential, no matter where they are in their personal or professional journeys.
Heidi’s approach to leadership is one that emphasizes compassion, inclusivity, and resilience. She regularly shares inspirational messages with her network, reminding them to stay strong, confident, and empowered, even in the face of challenges. “Look for the helpers. You will always find people who are helping.” This sentiment from Mr. Rogers deeply resonates with Heidi, particularly in her efforts to bring people together and build a supportive community.
“2024 is my year to follow my dreams and help other women feel their best!” Heidi declares.
Challenges and Triumphs Along the Way
Heidi’s journey has not been without its struggles. As a wife, mother, and business owner, she has had to juggle numerous responsibilities while building her career. “As a wife, mom, employee, and business owner, there is always more to do. And usually when I am not 150% at everything every day, I beat myself up!” Heidi candidly admits. However, she has learned to balance her various roles by adopting a mindset of grace and flexibility. Calendar blocking and focusing on her passion projects have allowed her to make time for what truly matters.
Despite the occasional setbacks, Heidi is proud of how far she’s come. Her ability to adapt, stay focused on her mission, and maintain a positive outlook has been key to her success. “I don’t know that I feel awesome every day, but I know I want to!” Heidi shares with a smile, embodying her philosophy of self-empowerment.
A Future of Growth and Impact
Today, Heidi Poth continues to thrive in her various roles as Marketing Director, Consultant, and Brand Ambassador. She remains committed to empowering women through her work, helping them realize their potential, and building a community of women who support one another.
As she moves forward, Heidi plans to further expand her reach, collaborating with like-minded individuals and companies to create even more opportunities for women to grow and succeed. “Join me as we build a community of women who GLOW and embrace their true potential!” Heidi invites, always looking for ways to inspire and uplift.
Through her journey, Heidi has shown that true empowerment comes from within and that with the right mindset, anything is possible. Her story is one of resilience, compassion, and a relentless drive to help others shine.
5 leadership Lessons
- Lead with Authenticity: Embrace your true self and inspire others to do the same. Authentic leadership fosters trust and meaningful connections.
- Empower Through Confidence: Help others recognize their worth by cultivating confidence. Strong leaders uplift others by building belief in their potential.
- Adapt and Grow: Challenges are opportunities to evolve. Leaders thrive by learning from setbacks and continuously refining their approach.
- Build Communities of Support: A leader’s success is magnified by the strength of their community. Encourage collaboration and mutual empowerment.
- Prioritize Self-Care and Balance: Sustainable leadership comes from taking care of yourself. Finding balance ensures long-term effectiveness and fulfillment.
Editorial Note
Heidi Poth’s journey is a testament to the power of self-belief and community. Through her leadership and dedication, she has touched countless lives, empowering women to rise and shine. Her story continues to inspire and uplift, a beacon of resilience and grace.
